American Honda November 2009

[Justin Bimmer]

Honda Accord, CR-V and Pilot post gains; Acura Division up 20.8 percent

TORRANCE, Calif., Dec. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted November sales of 74,003, an increase of 5.5 percent based on the daily selling rate* when compared to November 2008 results of 76,233, the company announced today. American Honda year-to-date sales of 1,043,641 represent a decrease of 21.7 percent based on the daily selling rate*.

Honda Division posted November sales of 65,234, an increase of 3.7 percent versus November 2008. The Accord registered the most sales of any Honda model for the month with 17,239, an increase of 7.5 percent. Additional models with year-over-year sales increases included the CR-V, up 24.8 percent to 13,955; and the Pilot, up 26.2 percent to 6,502.

"We're finding opportunities for growth in multiple areas of the market," said John Mendel, executive vice president of sales for American Honda. "Consumer interest is returning in several segments, including light trucks."

Acura Division sales increased 20.8 percent to 8,769. The MDX led the division with sales of 3,465, an increase of 79.3 percent. The TSX and RDX also recorded gains, up 35.0 percent and 50.5 percent, respectively.

*The daily selling rate (DSR) is calculated with 23 days for November 2009 and 25 days for 2008. Year-to-date, the DSR is calculated with 280 days for 2009, versus 282 days for 2008. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For November 2009

Month-to-Date Year-to-Date

November November DSR** November November DSR**

2009 2008 % Chg. 2009 2008 % Chg.

---- ---- ------ ---- ---- -------

American Honda

Total 74,003 76,233 5.5% 1,043,641 1,342,680 -21.7%

--------------

Total Car

Sales 39,765 45,225 -4.4% 639,194 826,785 -22.1%

Total Truck

Sales 34,238 31,008 20.0% 404,447 515,895 -21.0%

Honda

Total

Car Sales 35,404 40,119 -4.1% 581,195 749,659 -21.9%

Honda

Total

Truck

Sales 29,830 28,226 14.9% 367,298 459,197 -19.4%

Acura Total

Car

Sales 4,361 5,106 -7.2% 57,999 77,126 -24.3%

Acura Total

Truck

Sales 4,408 2,782 72.2% 37,149 56,698 -34.0%

Domestic Car

Sales * 32,059 36,073 -3.4% 500,347 621,094 -18.9%

-------------

Honda

Division 30,000 32,913 -0.9% 469,894 577,935 -18.1%

Acura

Division 2,059 3,160 -29.2% 30,453 43,159 -28.9%

Domestic Truck

Sales * 33,121 26,792 34.4% 368,127 413,634 -10.4%

--------------

Honda

Division 28,713 24,010 30.0% 330,978 356,936 -6.6%

Acura

Division 4,408 2,782 72.2% 37,149 56,698 -34.0%

Import Car

Sales 7,706 9,152 -8.5% 138,847 205,691 -32.0%

--------------

Honda

Division 5,404 7,206 -18.5% 111,301 171,724 -34.7%

Acura

Division 2,302 1,946 28.6% 27,546 33,967 -18.3%

Import Truck

Sales 1,117 4,216 -71.2% 36,320 102,261 -64.2%

---------------

Honda

Division 1,117 4,216 -71.2% 36,320 102,261 -64.2%

--------------- ----- ----- ------ ------ ------- ------

MODEL BREAKOUTS

BY DIVISION

Honda Division

Total 65,234 68,345 3.7% 948,493 1,208,856 -21.0%

--------------- ------ ------ ---- ------- --------- ------

Fit 3,570 4,909 -21.0% 62,745 74,755 -15.5%

Accord * 17,239 17,430 7.5% 261,818 350,441 -24.8%

Memo:

Accord

Hybrid 0 0 1 197 -99.5%

Memo:

Accord

Crosstour*** 485 0 485 0

Civic * 13,652 17,690 -16.1% 237,403 321,987 -25.7%

Memo:

Civic

Hybrid 243 1,043 -74.7% 14,648 30,261 -51.2%

S2000 25 90 -69.8% 776 2,466 -68.3%

Insight 1,403 0 18,933 0

FCX 0 0 0 6

FCX Clarity 0 0 5 4 25.9%

--------------- --- --- --- --- -----

Odyssey * 6,406 7,294 -4.5% 91,167 128,543 -28.6%

Pilot * 6,502 5,601 26.2% 74,717 90,011 -16.4%

CR-V * 13,955 12,153 24.8% 172,528 183,346 -5.2%

Element * 1,017 1,321 -16.3% 13,458 25,111 -46.0%

Ridgeline 1,465 1,857 -14.2% 14,943 32,186 -53.2%

--------------- ----- ----- ------ ------ ------ ------

Acura Division

Total 8,769 7,888 20.8% 95,148 133,824 -28.4%

--------------- ----- ----- ----- ------ ------- ------

RSX 0 0 0 1

TL * 2,059 3,160 -29.2% 30,453 43,159 -28.9%

TSX 2,126 1,712 35.0% 25,724 29,694 -12.8%

RL 176 234 -18.2% 1,822 4,272 -57.0%

--------------- --- --- ------ ----- ----- ------

MDX * 3,465 2,101 79.3% 28,279 41,994 -32.2%

RDX * 943 681 50.5% 8,870 14,704 -39.2%

--------------- --- --- ----- ----- ------ ------

Selling Days 23 25 280 282

* Honda and Acura vehicles are made of domestic & global sourced

parts. Accord includes Crosstour, Hybrid.

** Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and

Honda domestic truck sales.