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Toyota October 2009

Justin Bimmer

By Justin Bimmer
in 2009 Sales Archive

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Justin Bimmer

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TORRANCE, Calif., Nov. 3 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported October sales of 152,165 vehicles, a decrease of 3.5 percent from last October, on a daily selling rate basis.

The Toyota Division posted October sales of 132,663 units, a decrease of 5.8 percent from the same period last year. The Lexus Division reported October sales of 19,502 units, an increase of 15.5 percent over the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 85,169 units, a decrease of 3.3 percent from last October. Passenger car sales were led by Camry and Camry Hybrid, which posted combined October sales of 30,136 units. The Prius mid-size gas-electric hybrid posted October sales of 13,496 units, up 10.3 percent over the year-ago month. Corolla recorded sales of 25,717 units. Venza reported sales of 5,035 units for the month.

Toyota Division light trucks posted sales of 47,494 units, down 10.0 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with October sales of 13,971 units, up 10.2 percent over the same time last year. Highlander and Highlander Hybrid posted combined sales of 5,979 units for the month. The Tacoma mid-size pickup reported sales of 8,921 units in October. The Tundra full-size pickup recorded sales of 7,537 units for the month, up 13.1 percent over last October. Sienna recorded October sales of 8,249 units.

Scion posted October sales of 3,862 units. The xB urban utility vehicle led the way with sales of 1,782 units. The tC sports coupe posted October sales of 1,057 units. The xD reported sales of 1,023 units for the month.

Lexus Division

Lexus passenger cars reported October sales of 10,441 units, up 7.9 percent from the year-ago month. Passenger car sales were led by the ES entry luxury sedan, with sales of 4,413 units, up 2.8 percent over last October. The IS entry luxury sport line posted combined October sales of 3,162 units, up 10 percent over the same period last year.

Lexus Division light trucks reported October sales of 9,061 units, up 25.7 percent over the same period last year. Lexus sales were led by the RX luxury utility vehicle which posted combined October sales of 8,316 units, up 54.8 percent over the year-ago month. The RX 450h hybrid luxury utility vehicle reported sales of 1,567 units for the month, up 145.7 percent over last October.

TMS Hybrids

TMS posted October sales of 18,757 hybrid vehicles, up 10.9 percent over the same period last year. Toyota Division posted sales of 15,603 hybrids for the month. Lexus Division posted October sales of 3,154 hybrids.

There were 28 selling days this month, compared to 27 selling days last October.

TOYOTA RETAIL SALES

(INCLUDES FLEET & HAWAII)

October, 2009

-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --

DSR % DSR %

2009 2008 CHG 2009 2008 CHG

---- ---- --- ---- ---- ---

YARIS 4,384 4,871 -13.2 55,169 93,366 -40.9

COROLLA 25,717 27,386 -9.4 240,755 307,071 -21.6

CAMRY 30,136 30,556 -4.9 294,493 386,118 -23.7

VENZA 5,035 0 N/A 44,451 0 N/A

AVALON 2,539 3,543 -30.9 22,417 37,852 -40.8

PRIUS 13,496 11,804 10.3 118,290 142,365 -16.9

SCION xA 0 0 N/A 3 39 -92.3

SCION xB 1,782 2,594 -33.8 22,313 41,265 -45.9

SCION tC 1,057 2,224 -54.2 16,085 37,904 -57.6

SCION xD 1,023 1,925 -48.8 12,709 25,294 -49.8

TOTAL TOYOTA DIV.

PASS. CAR 85,169 84,904 -3.3 826,687 1,071,276 -22.8

----------------- ------ ------ ---- ------- --------- -----

ES 4,413 4,141 2.8 37,844 54,783 -30.9

HS 1,527 0 N/A 3,312 0 N/A

LS 804 1,502 -48.4 8,192 17,532 -53.3

SC 41 98 -59.7 636 1,787 -64.4

GS 494 819 -41.8 5,771 13,838 -58.3

IS 3,162 2,772 10.0 31,073 43,144 -28.0

TOTAL LEXUS PASS.

CAR 10,441 9,332 7.9 86,828 131,084 -33.8

---------------- ------ ----- --- ------ ------- -----

TOTAL TOYOTA PASS.

CAR 95,610 94,236 -2.2 913,515 1,202,360 -24.0

----------------- ------ ------ ---- ------- --------- -----

SIENNA 8,249 8,003 -0.6 68,021 102,890 -33.9

RAV4 13,971 12,227 10.2 120,834 118,965 1.6

FJ CRUISER 849 1,657 -50.6 9,230 23,353 -60.5

4RUNNER 345 3,555 -90.6 13,472 40,861 -67.0

HIGHLANDER 5,979 7,032 -18.0 67,463 88,983 -24.2

LAND CRUISER 165 185 -14.0 1,912 3,388 -43.6

SEQUOIA 1,478 1,829 -22.1 13,230 26,421 -49.9

TOTAL SUV 22,787 26,485 -17.0 226,141 301,971 -25.1

--------- ------ ------ ----- ------- ------- -----

4X2 TACOMA 4,144 5,202 -23.2 46,883 70,975 -33.9

4X4 TACOMA 4,777 4,799 -4.0 47,811 56,341 -15.1

TOTAL TACOMA 8,921 10,001 -14.0 94,694 127,316 -25.6

TUNDRA 7,537 6,425 13.1 64,136 121,451 -47.2

TOTAL PICKUP 16,458 16,426 -3.4 158,830 248,767 -36.2

TOTAL TOYOTA

DIV. LT TRUCK 47,494 50,914 -10.0 452,992 653,628 -30.7

LX 404 567 -31.3 2,917 6,983 -58.2

GX 341 1,204 -72.7 5,524 14,036 -60.6

RX 8,316 5,180 54.8 73,641 68,399 7.7

TOTAL LEXUS LIGHT

TRUCK 9,061 6,951 25.7 82,082 89,418 -8.2

----------------- ----- ----- ---- ------ ------ ----

TOTAL TOYOTA LIGHT

TRUCK 56,555 57,865 -5.8 535,074 743,046 -28.0

------------------ ------ ------ ---- ------- ------- -----

TOTAL TOYOTA DIV. 132,663 135,818 -5.8 1,279,679 1,724,904 -25.8

TOTAL LEXUS 19,502 16,283 15.5 168,910 220,502 -23.4

----------- ------ ------ ---- ------- ------- -----

TOTAL TOYOTA 152,165 152,101 -3.5 1,448,589 1,945,406 -25.5

MEMO:

DOM. COROLLA 25,615 20,530 20.3 210,022 219,320 -4.2

DOM. CAMRY 29,830 30,270 -5.0 285,069 379,270 -24.8

DOM. RAV4 4,959 0 N/A 36,114 0 N/A

DOM. HIGHLANDER 1,023 0 N/A 1,023 0 N/A

DOM. PICKUP 16,458 16,426 -3.4 158,830 248,765 -36.2

DOM. RX 5,286 4,356 17.0 48,898 50,389 -3.0

SELLING DAYS 28 27 257 257

------------ --- --- --- ---

TOYOTA DIV. IMPORT

CAR 22,150 30,561 -30.1 264,728 434,834 -39.1

LEXUS IMPORT CAR 10,441 9,332 7.9 86,828 131,084 -33.8

TOYOTA DIV NA BUILT

CARS 63,019 54,343 11.8 561,959 636,442 -11.7

TOTAL TOYOTA CARS 95,610 94,236 -2.2 913,515 1,202,360 -24.0

TOYOTA DIV. IMPORT

LT TRUCK 16,350 24,656 -36.1 176,797 275,550 -35.8

LEXUS IMPORT LT

TRUCK 3,775 2,595 40.3 33,184 39,029 -15.0

TOYOTA DIV NA BUILT

LT TRUCK 31,144 26,258 14.4 276,195 378,078 -26.9

LEXUS NA BUILT LT

TRUCK 5,286 4,356 17.0 48,898 50,389 -3.0

TOTAL TOYOTA LT

TRUCK 56,555 57,865 -5.8 535,074 743,046 -28.0

--------------- ------ ------ ---- ------- ------- -----

SPORT UTILITY

VEHICLES 30,999 31,779 -5.9 298,993 368,036 -18.8

Memo: Lexus Sport

Utility 9,061 6,951 25.7 82,082 89,418 -8.2

SMALL VANS 8,249 8,003 -0.6 68,021 102,890 -33.9

PICKUPS 16,458 16,426 -3.4 158,830 248,767 -36.2

------- ------ ------ ---- ------- ------- -----

* NORTH AMERICAN

BUILT VEHICLES

COROLLA 25,615 20,530 20.3 210,022 219,320 -4.2

CAMRY 29,830 30,270 -5.0 285,069 379,270 -24.8

VENZA 5,035 0 N/A 44,451 0 N/A

AVALON 2,539 3,543 -30.9 22,417 37,852 -40.8

SIENNA 8,249 8,003 -0.6 68,021 102,890 -33.9

RAV4 4,959 0 N/A 36,114 0 N/A

HIGHLANDER 1,023 0 N/A 1,023 0 N/A

PICKUP 16,458 16,426 -3.4 158,830 248,765 -36.2

SEQUOIA 1,478 1,829 -22.1 13,230 26,421 -49.9

RX 5,286 4,356 17.0 48,898 50,389 -3.0

TOTAL 100,472 84,957 14.0 888,075 1,064,907 -16.6

N.A. VEHICLES

% OF TOTAL 66.0% 55.9% 61.3% 54.7%

SELLING DAYS 28 27 257 257

DSR = DAILY SELLING RATE

------------------------

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.

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