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Now Chevrolet joins the Ad Agency Hunt

Drew Dowdell

By Drew Dowdell
in Industry News

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Drew Dowdell Grand Master

Drew Dowdell

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GM Looking at New Ad Agencies for Chevrolet
Chevrolet-Logo.jpg
For a long time, politics and personal relationships have kept the Chevy/Campbell-Ewald relationship bound together as if by Crazy Glue; even when the advertising and thinking that produced it was terrible. The agency has been Chevy's agency since 1922.

1922!!!!!!!

That was then. Chevy IS General Motors. It used to be that Chevy was just one of eight brands at GM in North America. Going forward, it is one of four. But in fact, it is the whole show. If Chevrolet does not increase market share and improve perception, it's not going to matter what happens at Buick, GMC and Cadillac.

:forum: Discussion: Chevrolet hunting for a new ad agency
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