New Year's Eve/Times Square

[HarleyEarl]

FOR RELEASE: 2005-12-15 Chevrolet Taps New Year's Eve/Times Square To Launch All New 2007 Chevy Tahoe The revolution races on with introduction of all new Chevy Tahoe, signaling Chevrolet's continued barrage of new products in '06 Groundbreaking partnership with NYC, Countdown Entertainment and Times Square Alliance gives Chevrolet unprecedented presence in Times Square, including all new custom Chevy stage Major sponsor of "NBC's New Year's Eve With Carson Daly, Presented by Chevrolet" featuring live musical performance by Mary J. Blige DETROIT - Chevrolet will be continuing its tradition of revolutionary product launches when GM's largest division joins over 750,000 (estimated) New Year's Eve revelers in Times Square to usher in 2006. Chevrolet will take advantage of the world's largest stage with an unprecedented Times Square takeover to launch the all new 2007 Chevy Tahoe. The all new Tahoe will play a starring role in the Times Square festivities when a pair of matching Tahoes will be elevated above the crowd by custom 20' tall hydraulic scissor lifts. Accompanied by special lighting effects and flanking the One Times Square building and the official ball drop, the Tahoes will rise to punctuate the performance of special musical guest Mary J. Blige, who will perform on Chevy's 20' by 30' custom stage in the heart of Times Square. "What's bigger than New Year's Eve, Times Square and the Chevy Tahoe?" said Ed Peper, Chevrolet General Manager. "Since 2001, Chevy Tahoe has been America's best-selling full-size SUV. The 2007 model deserves a dramatic entrance and delivering superstar Mary J. Blige to the Chevy stage in Times Square on New Year's Eve in the all new Tahoe is the perfect introduction." The musical performance by Mary J. Blige will be broadcast live on "NBC's New Year's Eve With Carson Daly, Presented by Chevrolet," which airs at 11:30 p.m. EST. Blige, whose seventh studio album titled "Breakthrough" debuts on December 20, will perform two songs live from the Chevy stage. "New Year's Eve has played a key role in Chevrolet's marketing strategy since we launched the 'An American Revolution' campaign on December 31, 2003," said Kim Kosak, Chevrolet general director of advertising and promotions. "NBC's New Year's Eve broadcast has been a collaborative effort with Chevrolet and we are thrilled to present the entire show live from Times Square with special performances by superstar Mary J. Blige live from the Chevy Stage. This is a terrific opportunity to emotionally connect with millions of viewers during one of the biggest nights of the year." Additional Chevrolet New Year's promotions and marketing activities include: Chevy messaging on major outdoor Times Square properties including the ABC Studio Supersign and Reuters Jumbotron and the ball drop video monitors Chevy's iconic gold bowtie emblem will adorn the podium on the Mayor's stage, where Mayor Bloomberg will push the button that drops the Waterford Crystal Times Square New Year's Ball Chevrolet will blanket Times Square with timed gold confetti and provide revelers with commemorative wearables, including Chevy New Year's Eve jester hats and headbands Media buys include sponsorships of the New Year's Eve broadcasts on ABC, Fox, Telemundo, Telefutura and Galavision, as well as New Year's Day sponsorships of NFL match-ups and BET programming Chevy Tahoe-branded bags, conveying the message "New Year. New Tahoe," will deliver the New Year's Day newspaper in 29 key U.S. markets In addition to Chevrolet's featured presence in Times Square, New Year's Eve will also mark the launch of a new Chevy brand advertising campaign. A new television spot under the "An American Revolution" banner titled "Hand Off" will break during New Year's Eve broadcasts. In the spot, a mysterious black box is handed off from driver to driver in a variety of Chevy cars and trucks filmed against a backdrop of New York City settings like the Brooklyn Bridge and Central Park. The surprise ending reveals the all new Chevy Tahoe and makes the connection between Chevrolet and New Year's Eve. The spot is particularly noteworthy because the final scene will be customized for other Chevrolet-sponsored media broadcast events throughout the year, including the Olympics. "An American Revolution" was the platform for Chevy's unprecedented launch of ten all new cars in trucks in a 20-month timeframe including the Cobalt, HHR and all new Impala. And 2006 will be the "Year of the Truck" as Chevrolet gears up for the launch of a completely refreshed truck line. The all new Suburban, Avalanche and Silverado will join Tahoe as the "Revolution" races on in 2006. The 2007 Chevy Tahoe has been engineered to deliver a smoother, quieter ride, more responsive handling and a more refined interior. The Vortec 5300 V8 engine with Active Fuel Management technology helps balance 320 horsepower with unsurpassed fuel economy (16 city/22 highway) and allows for seamless transition from eight cylinders to four and back again to give Tahoe drivers the power they expect. About Chevrolet Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Offering dynamic yet timeless designs, Chevy owners demand great looks that don't go out of style, high performance per dollar, and features expected in more expensive vehicles. Chevrolet's global headquarters is at the GM Renaissance Center in Detroit. For more information, go to www.chevy.com.

[caddycruiser]

AWESOME :AH-HA_wink: I enjoyed watching all the revolution commercials last New Year's Eve, and hope this year's stuff will be even better since there's actually a newly introduced model they're showcasing and not just promising of their coming. Should be a pretty cool show, and a great way to get some instant info and excitement out to the public--especially to the large majority of people out there that still have yet to even see the new Tahoe, let alone know one is even coming. This should at least have them searching the net quite a bit the first few days of the new year to "find out when they can get one". Edited December 16, 2005 by caddycruiser

[caddycruiser]

What a waste of money and PR that was... :huh: A brief intro that barely showed the new Tahoe when the performer got out of it, then just the occasional visible Chevy emblem or dumb jester hat in the audience with a Chevy emblem. I guess if you were actually in Times Square you saw the truck, at least, a little more, but still not all that much. Even the commercial (I thought there would be more than just the one?) wasn't much to write home about. Matter of fact, the new one I saw just for the Tahoe, showing a lot of its new features on Fox News earlier in the evening was the best thing I saw. So, enough of a pointless rant, but good lord was that ever a waste of PR and $$$...but what else would you expect from GM :rolleyes: Actually, I think even those "Revolution" commercials they played New Year's Eve last year were better...

[pow]

Is this the first official mention of the Tahoe's MPG? 16/22 is pretty impressive, though from the initial GM PR, it sounded like more.

[mphmag]

Is this the first official mention of the Tahoe's MPG? 16/22 is pretty impressive, though from the initial GM PR, it sounded like more.

[post="65959"]<{POST_SNAPBACK}>[/post]

the other stations had a longer commercial with the z06, cobalt ss, tahoe and others handing off a briefcase with one of the lights from the NYE ball. it was pretty good IMO. the hats were everywhere. people will keep them/remember them etc. good marketing.

[sciguy_0504]

The Regis show on FOX drove its special guests around in a new Tahoe for recorded segments. It looked amazing as usual.

[I hope GMRULES again]

All I saw on ABC was the commercial ( A pretty good one) and a bunch of people with bow tie hats, not that anyone at home would of noticed that though. I thought a new Tahoe was going to drop down just before the ball dropped? The AT & T commercial played 5 times but the Chevy one played once????