Lucerne Golf Carts

[HarleyEarl]

FOR RELEASE: 2005-12-06

"Baby Buick" Lucerne Golf Carts to Star on Tonight's "The Amazing Race" on CBS

Tonight’s winning team to take home new Lucerne

Week-long sweepstakes for new Lucerne AND a trip to Lucerne, Switzerland, at www.cbs.com/buick

Detroit – As part of the launch of the all-new 2006 Buick Lucerne and following activities including a new tagline (“Beyond Precision”), new advertising and appearances on “The Apprentice Martha Stewart” and the daytime “Martha Stewart Living,” Buick will take a lead role on tonight's “The Amazing Race” on CBS at 9 p.m. EST. This time, Buick is leveraging its role as one of the leading sponsors of golf and provides each team “Baby Buick” Lucerne golf carts to help complete a leg of the race.

As an added surprise to the teams, the winning team on tonight’s episode will win a new Lucerne.

“The Buick Lucerne golf carts are great conversation starters at Buick events, especially our PGA Tour stops,” said Buick marketing director Margaret Brooks. “This is a new, fun way to introduce the luxurious Lucerne to an audience interested in upscale brands. We’re excited to award the winning team a new Buick Lucerne.”

Also during the show, Buick will promote an on-line sweepstakes offering a grand prize of a new Lucerne and a trip to Lucerne, Switzerland. Consumers may find out more and enter the sweepstakes at www.cbs.com/buick.

The Lucerne golf carts were created by Buick with Florida-based LA Concept Cars, Inc., and are available for purchase. Signature Lucerne styling cues accentuate the vehicle, including a waterfall grill, custom headlights and Buick tri-shield logos. In addition, each Lucerne golf cart featured on the show is equipped with OnStar, GM's in-vehicle safety and security system

“OnStar is the feature that really surprises people,” said Brooks. “Being able to make dinner reservations from the 13 th fairway can make a round of golf even better.”

About Lucerne

Built “Beyond Precision,” the Lucerne is Buick's third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.

Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels - the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, Quiet Tuning - Buick's exclusive process to eliminate unwanted cabin noise - and a four-year/50,000 mile warranty. The sedan has a base manufacturer's suggest retail price (MSRPs) ranging from $26,990 to$35,990.

Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.

[regfootball]

the interior plastic and feel of the swtiches is lacking. the powertrain has sort of an 'electric motor smoothness' about it though.

[91z4me]

I saw that and thought,"hey I need one of those." To bad I don't play golf or have any place to drive it but it would be neat.

[Flybrian]

Even if you're so old you can't get a license, you can still get a Buick. :P Seriously, that's pretty slick. Where's the Avalon golf cart?

[RJB]

Nothing like ruining Buicks new image campaign before its even established. Lets go straight to redneck! Every hillbilly on the block will have one of these somehow or another very soon! Can you say lift it and strap on a beer cooler!

[Croc]

Nothing like ruining Buicks new image campaign before its even established. Lets go straight to redneck! Every hillbilly on the block will have one of these somehow or another very soon! Can you say lift it and strap on a beer cooler!

[post="55013"]<{POST_SNAPBACK}>[/post]

F*ck off, I want one! ...and there is no way anyone would call me redneck, either! So there! :P

[mustang84]

That is cool as hell...it sure beats the E-Z-Go carts that litter every public golf course around the country.

[HarleyEarl]

Of course if the Lucerne is too tame on the golf course for you, there is always the Hummer: