Cadillac to Offer Super Bowl XL MVP...

[Variance]

DETROIT – Today, Cadillac announced that the 2007 Escalade will be made available to next year’s Super Bowl Most Valuable Player as part of Cadillac’s official vehicle sponsorship with the NFL and Super Bowl XL in Detroit in February. For the past four years, Cadillac has held the official vehicle title for the event and provided the MVP award winner an opportunity to select a Cadillac of their choice. This year, the MVP winner will have the option of owning the all-new 2007 Cadillac Escalade or selected vehicle from the Cadillac portfolio. The 2007 Escalade will go into production in the first quarter of 2006 ensuring that the MVP winner would be the owner of one the first vehicles produced.

“We’re excited to have Super Bowl XL in our own backyard here in Detroit this February, and that we will once again be awarding the Super Bowl MVP with a new Cadillac,” said Jim Taylor, Cadillac general manager. “It makes perfect sense that the Super Bowl’s most valuable player drives home with the all-new Cadillac Escalade or one of our other luxury vehicles.”

Cadillac over the last two weeks has held two star-studded, world premiere events to unveil the all-new 2007 Escalade. The first was at an exclusive showing in Beverly Hills at the “Escalade on Rodeo” store, hosted by Academy Award Winner, Adrien Brody. The vehicle was seen by a select group of entertainers, athletes and media at a temporary Cadillac Store located in the heart of Beverly Hills on Rodeo drive. Last week Cadillac held another high profile event for the fashion and design community in New York City hosted by Melania Trump at Milk Studios in Manhattan.

The 2007 Cadillac Escalade will become available in the first quarter of 2006, with extended-wheelbase Escalade ESV and Escalade EXT models to be introduced later in the year. The Escalade family is one of the most aspirational nameplates in the industry and attracts the youngest customers in Cadillac’s portfolio of automobiles.

2007 CADILLAC ESCALADE: VEHICLE HIGHLIGHTS

All-new distinctive exterior design

All-new spacious interior with superior refinement

Powerful 6.2L all-aluminum small-block V-8 with VVT rated at 403 hp (301 kw)

Efficient six-speed automatic transmission with Drive Shift Control

Stronger frame chassis with responsive coil-over-shock front suspension and rack-and-pinion steering for the best ride and handling in the segment

Standard roof-mounted head curtain side air bags and StabiliTrak stability control system with new rollover mitigation technology

New radio family, including available navigation radio with touch-screen control

A myriad of luxury features including factory installed 22” chrome wheels, climate controlled front seats, power fold and tumble 2 nd row seats, remote start, power articulating running boards, power liftgate and IntelliBeam headlamps

Enhanced four-wheel disc brake system

Cadillac is a division of General Motors (NYSE: GM). General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. Cadillac products include the CTS sport sedan, SRX luxury utility, STS performance luxury sedan, DTS large luxury sedan, XLR luxury roadster, Escalade full-size SUVs (Escalade, Escalade ESV and Escalade EXT) and the high-performance V-Series (CTS-V, STS-V, XLR-V) three cars that go 0-60 in under 5 seconds.

Link: http://media.gm.com/servlet/GatewayServlet...n=2&docid=20819

[Flybrian]

Why give a choice anymore? Haven't they always picked the Escalade?

[CSpec]

Either Brady or Branch picked an XLR in the last 2 years. Edited November 22, 2005 by CSpec