Automotive News: Buick to get new tag line, ad campaign

[NOS2006]

Here's your new tag line.....

Click here

"Modern Elegance Redefined"

Heck, you beat me to it.

[InvictaMan]

Heck, you beat me to it.

Aw, you found it. Good spotting!

[buyacargetacheck]

Another dud. First, "modern" and "elegance" are incongruous. "Elegance" is a concept alien to America since the art deco 1930s. "Redefined" sounds arrogant, overstated, and smug. Kind of like Saturn's "Rethink."

Well, at the least the cars are getting better.

Here's your new tag line.....

Click here

"Modern Elegance Redefined"

[MyerShift]

So, as a young twenty something, I find it delightful that Buick is getting these stylish, modern, and GOOD looking cars. I just wish I could afford them, hehe.

[Paolino]

So, as a young twenty something, I find it delightful that Buick is getting these stylish, modern, and GOOD looking cars. I just wish I could afford them, hehe.

Wait a year or two and you can I'm considering either a new Regal or 2008 Lucerne CXL.