December 2008 Sales: Toyota Motor Sales

[VenSeattle]

Toyota Reports 2008 and December Sales

Jan. 5 /PRNewswire/

Link to Press Release

TORRANCE, Calif., Jan. 5 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported year-end sales of 2,217,662 vehicles, a decrease of 15.7 percent from the same period in 2007, on a daily selling rate basis.

Toyota Division recorded year-end sales of 1,957,575 vehicles, down 14.9 percent from the prior year. Lexus reported sales of 260,087 units in 2008, down 21.2 percent from 2007. Scion Division reported sales of 113,904 units for the year.

TMS reported December sales results of 141,949, a decrease of 36.7 percent from the same period last year.

"Our New Year's resolution is to shift the focus back to where it belongs, to the consumer," said TMS President Jim Lentz. "The sooner stimulus efforts find their way to where they'll do the most good - into the hands of consumers - the sooner we'll see a turnaround in confidence levels and a return of buyers to the marketplace."

Toyota Division

Toyota Division reported December sales of 118,587 units, down 37.5 percent from December 2007. Toyota Division passenger cars recorded December sales of 67,717 units, with year-end sales of 1,207,006 units, down 8.4 percent from last year. For the year, passenger car sales were led by Camry, which posted annual sales of 436,617. Corolla posted year-end sales of 351,007. The Yaris subcompact reported best-ever year-end sales totaling 102,328, up 20.3 percent over 2007. Prius recorded sales of 158,884 units for the year.

Toyota Division light trucks reported December sales of 50,870 units, with year-end sales of 750,569, down 23.5 percent from 2007. Light truck sales were led by the Tacoma mid-size pickup, with year-end sales of 144,655 units. Tundra reported sales of 137,249 units in 2008. RAV4 compact sport utility vehicle reported year-end sales of 137,020 units for the year. Highlander and Highlander Hybrid posted combined sales of 104,661 units for the year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 19,391 units in 2008. Sequoia reported year-end sales of 30,693 units, up 31.5 percent over the prior year.

Scion reported December sales of 4,127 units. The Scion xB urban utility vehicle recorded December sales of 1,794 units, with year-end sales totaling 45,220. The tC sports coupe reported December sales of 1,348 units, with year-end sales reaching 40,980 units. The xD posted sales of 985 units in December and year-end sales of 27,665 units.

Lexus Division

Lexus reported December sales of 23,362 units, down 32.4 percent from the year-ago month. Lexus passenger cars reported December sales of 11,542 units, with year-end sales of 151,567 units in 2008. Lexus passenger car sales were led by the ES entry luxury sedan with December sales of 5,236 units and year-end sales of 64,135. The IS entry luxury sport sedan recorded combined December sales of 3,539 units and combined year-end sales of 49,432 units. The LS flagship sedan reported combined December sales of 1,451 units and year-end sales of 20,255 units. The GS luxury sport sedan posted combined December sales of 1,200 units, with year-end sales totaling 15,759 units.

Lexus Division light trucks reported December sales of 11,820 units and year-end sales of 108,520 units. The RX luxury utility posted combined December sales of 9,932 units and year-end sales of 84,181 units. The RX 400h luxury hybrid SUV reported sales of 15,200 units for the year. The LX posted yearly sales of 7,915 units, up 219.7 percent over 2007.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 241,405 units. In December, TMS posted sales of 12,201 hybrid vehicles. Toyota Division posted December sales of 10,637 hybrids and year-end sales of 224,547 units. Lexus Division posted sales of 1,564 hybrids for the month and 16,858 units for the year.

There were 308 selling days in 2008, compared to 307 selling days in 2007. There were 26 selling days this sales month and last December.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                December, 2008

                         -- CURRENT MONTH --    -- CALENDAR YEAR TO DATE --
                                           DSR %                       DSR %
                         2008     2007     CHG      2008       2007    CHG
                         ----     ----     ---      ----       ----    ---

    YARIS               4,417    5,477   -19.4   102,328     84,799   20.3
    COROLLA            22,129   28,582   -22.6   351,007    371,390   -5.8
    CAMRY              25,275   38,831   -34.9   436,617    473,108   -8.0
    VENZA               1,474        0     N/A     1,474          0    N/A
    AVALON              2,436    5,694   -57.2    42,790     72,945  -41.5
    PRIUS               7,859   14,212   -44.7   158,884    181,221  -12.6
    SCION xA                0       14  -100.0        39      9,547  -99.6
    SCION xB            1,794    3,785   -52.6    45,220     45,834   -1.7
    SCION tC            1,348    3,507   -61.6    40,980     63,852  -36.0
    SCION xD              985    1,638   -39.9    27,665     10,948  151.9
    TOTAL TOYOTA DIV.
     PASS. CAR         67,717  101,741   -33.4 1,207,006  1,313,651   -8.4
    -----------------  ------  -------   ----- ---------  ---------   ----
    ES                  5,236    8,005   -34.6    64,135     82,867  -22.9
    LS                  1,451    3,257   -55.4    20,255     35,226  -42.7
    SC                    116      348   -66.7     1,986      3,927  -49.6
    GS                  1,200    2,579   -53.5    15,759     23,381  -32.8
    IS                  3,539    5,651   -37.4    49,432     54,933  -10.3
    TOTAL LEXUS PASS.
     CAR               11,542   19,840   -41.8   151,567    200,334  -24.6
    -----------------  ------   ------   -----   -------    -------  -----
    TOTAL TOYOTA
     PASS. CAR         79,259  121,581   -34.8 1,358,573  1,513,985  -10.6
    ------------       ------  -------   ----- ---------  ---------  -----
    SIENNA              6,901   12,350   -44.1   115,944    138,162  -16.4
    RAV4                8,795   13,816   -36.3   137,020    172,752  -20.9
    FJ CRUISER          3,168    4,079   -22.3    28,668     55,170  -48.2
    4RUNNER             3,707    7,421   -50.0    47,878     87,718  -45.6
    HIGHLANDER          7,791   14,714   -47.1   104,661    127,878  -18.4
    LAND CRUISER          227      648   -65.0     3,801      3,251   16.5
    SEQUOIA             2,399    2,567    -6.5    30,693     23,273   31.5
    TOTAL SUV          26,087   43,245   -39.7   352,721    470,042  -25.2
    ---------          ------   ------   -----   -------    -------  -----
    4X2 TACOMA          4,287    7,858   -45.4    79,773    102,696  -22.6
    4X4 TACOMA          4,404    5,431   -18.9    64,882     70,542   -8.3
    TOTAL TACOMA        8,691   13,289   -34.6   144,655    173,238  -16.8
    TUNDRA              9,191   19,219   -52.2   137,249    196,555  -30.4
    TOTAL PICKUP       17,882   32,508   -45.0   281,904    369,793  -24.0
    TOTAL TOYOTA DIV.
     LT TRUCK          50,870   88,103   -42.3   750,569    977,997  -23.5
    LX                    508      132   284.8     7,915      2,468  219.7
    GX                  1,380    2,748   -49.8    16,424     23,035  -28.9
    RX                  9,932   11,835   -16.1    84,181    103,340  -18.8
    TOTAL LEXUS
     LIGHT TRUCK       11,820   14,715   -19.7   108,520    128,843  -16.0
    ------------       ------   ------   -----   -------    -------  -----
    TOTAL TOYOTA
     LIGHT TRUCK       62,690  102,818   -39.0   859,089  1,106,840  -22.6
    ------------       ------  -------   -----   -------  ---------  -----
    TOTAL TOYOTA DIV. 118,587  189,844   -37.5 1,957,575  2,291,648  -14.9
    TOTAL LEXUS        23,362   34,555   -32.4   260,087    329,177  -21.2
    -----------        ------   ------   -----   -------    -------  -----
    TOTAL TOYOTA      141,949  224,399   -36.7 2,217,662  2,620,825  -15.7
    MEMO:
    DOM. COROLLA       17,192   28,571   -39.8   252,877    348,016  -27.6
    DOM. CAMRY         24,790   37,757   -34.3   428,841    418,757    2.1
    DOM. RAV4             210        0     N/A       247          0    N/A
    DOM. PICKUP        17,882   32,508   -45.0   281,902    369,793  -24.0
    DOM. RX             8,221    8,414    -2.3    63,610     74,351  -14.7

    SELLING DAYS           26       26               308        307
    ------------           --       --               ---        ---



    TOYOTA DIV.
     IMPORT CAR        21,825   29,719   -26.6   481,024    473,933    1.2
    LEXUS IMPORT CAR   11,542   19,840   -41.8   151,567    200,334  -24.6
    TOYOTA DIV NA
     BUILT CARS        45,892   72,022   -36.3   725,982    839,718  -13.8
    TOTAL TOYOTA CARS  79,259  121,581   -34.8 1,358,573  1,513,985  -10.6

    TOYOTA DIV.
     IMPORT LT
     TRUCK             23,478   40,678   -42.3   321,781    446,769  -28.2
    LEXUS IMPORT LT
     TRUCK              3,599    6,301   -42.9    44,910     54,492  -17.9
    TOYOTA DIV NA
     BUILT LT TRUCK    27,392   47,425   -42.2   428,788    531,228  -19.5
    LEXUS NA BUILT
     LT TRUCK           8,221    8,414    -2.3    63,610     74,351  -14.7
    TOTAL TOYOTA LT
     TRUCK             62,690  102,818   -39.0   859,089  1,106,840  -22.6
    ---------------    ------  -------   -----   -------  ---------  -----

    SPORT UTILITY
     VEHICLES          34,739   53,881   -35.5   432,573    543,715  -20.7
       Memo: Lexus
        Sport Utility  11,820   14,715   -19.7   108,520    128,843  -16.0

    SMALL VANS          6,901   12,350   -44.1   115,944    138,162  -16.4
    PICKUPS            17,882   32,508   -45.0   281,904    369,793  -24.0

    ----------------
    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA            17,192   28,571   -39.8   252,877    348,016  -27.6
    CAMRY              24,790   37,757   -34.3   428,841    418,757    2.1
    VENZA               1,474        0     N/A     1,474          0    N/A
    AVALON              2,436    5,694   -57.2    42,790     72,945  -41.5
    SIENNA              6,901   12,350   -44.1   115,944    138,162  -16.4
    RAV4                  210        0     N/A       247          0    N/A
    PICKUP             17,882   32,508   -45.0   281,902    369,793  -24.0
    SEQUOIA             2,399    2,567    -6.5    30,693     23,273   31.5
    RX                  8,221    8,414    -2.3    63,610     74,351  -14.7
    TOTAL              81,505  127,861   -36.3 1,218,378  1,445,297  -16.0
    N.A. VEHICLES %
     OF TOTAL            57.4%    57.0%             54.9%      55.1%

    SELLING DAYS           26       26               308        307
    DSR = DAILY SELLING RATE

[gm4life]

Well they are feeling it too, I thought Toyota's sold no matter what.

[regfootball]

informative. i thought everyone wanted a prius?

[A Horse With No Name]

Scion seems to be going in the toilet sales wise as well...

Chris

[VenSeattle]

Scion seems to be going in the toilet sales wise as well...

Chris

Yep... So much for the need of a "150,000 annual production cap" to keep the brand as a niche player.

[A Horse With No Name]

I predict that within 5 years Scion is gone. They are like a band that is a "one hit wonder"

Sadly, I also see Saturn and Chrysler gone in the next 5 years as well.

Chris

[BuddyP]

So the truck that was supposed to sell at 200k a year only his 137k eh?

[2QuickZ's]

The sales volume of the Crapola never ceases to amaze me! How the hell do they manage to sell 350k of those things per year? I would rather buy almost any other car in it's class than buy a Crapola. I guess people love their soul-less, style-less appliances.

Edited January 7, 2009 by 2QuickZ's

[A Horse With No Name]

I loose faith in the human race every day. People are essentially sheep, and Toyota is well vesed in the lamb chop biz.

Chris

[siegen]

informative. i thought everyone wanted a prius?

There's no need now that gas is cheap. The only hybrids that could sell in this market are super-cheap hybrids. Gas will go back up but most people can barely see past one foot over the other, let alone a year from now. The new Insight has the potential to take the sales lead over the Prius, unless the new Prius does something.

Yep... So much for the need of a "150,000 annual production cap" to keep the brand as a niche player.

Lol, I do remember that news item. Shouldn't be hard now.