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November 2008 Sales: Daimler AG


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Daimler AG Reports a 30 Percent Decrease for the Mercedes-Benz Cars Division in the U.S. for November 2008

Dec. 2 /PRNewswire/

Link to Article

- Total 15,991 of Units of Mercedes-Benz Cars Division Sold in U.S. in November

- Mercedes-Benz USA Records November Sales of 14,102

- smart USA Records 1,889 Sales in November

NEW YORK, Dec. 2 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange abbreviation DAI) today reported sales for the Mercedes-Benz Cars division (Mercedes-Benz and smart combined) of 15,991 units in the U.S. for November 2008. All sales figures in this release are on an unadjusted basis unless otherwise noted.

Mercedes-Benz USA (MBUSA) reported November sales of 14,102 vehicles, bringing the company's year-to-date volume to 206,396, an 8.6 percent decrease over the year-to-date record set last year. Sales highlights for Mercedes-Benz USA include a 16.9 percent increase in C-Class sales and a 5.5 percent increase M-Class SUV sales for the year-to-date.

Sales for the smart fortwo remain strong with deliveries totaling 1,889 for the month of November. This brings the year-to-date total to an incredible 22,281 units in less than a year of being offered in the U.S. market. The smart fortwo continues to be an attractive vehicle solution for American consumers in our value-oriented, environmentally responsible society. The smart fortwo offers a powerful combination of outstanding fuel efficiency, innovative safety, environmental friendliness and low cost of ownership. Last month smart USA announced the smart fortwo BRABUS will go on sale in the United States in January. There are currently 73 smart centers open in 35 states.

Detailed vehicle sales information for MBUSA will be announced later today in a separate press release issued by Mercedes-Benz USA.

Mercedes-Benz Cars Division in the U.S. Sales Summary Through November 2008

                           Month Sales       %        Sales CYTD        %
                         Curr Yr  Pr Yr    Change  Curr Yr   Pr Yr    Change

    Mercedes-Benz USA    14,102   22,819   -38.2   206,396   225,904   -8.6

    smart USA             1,889      n/a*    n/a*   22,281       n/a*   n/a*

    Mercedes-Benz USA /
     smart USA combined  15,991   22,819*  -29.9*  228,677   225,904*   1.2*

    * smart sales in the U.S. started in mid January 2008

----------------------------------------------------------------------------------------------

MBUSA Reports November New Car Sales of 14,102

Dec. 2 /PRNewswire/

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MONTVALE, N.J., Dec. 2 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) reported November sales of 14,102 vehicles, bringing the company's year-to-date volume to 206,396, an 8.6 percent decrease over the year-to-date record set last year. Sales highlights for Mercedes-Benz USA include a 16.9 percent increase in C-Class sales and a 5.5 percent increase M-Class SUV sales for the year-to-date.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,312 vehicles in November, an increase of 46.7 percent over November 2007, bringing its certified pre-owned sales to 58,065 units year-to-date, a 24 percent jump over the same period last year (46,844 units).

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. For over forty years, MBUSA has prided itself on its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com.

                              MERCEDES-BENZ USA
                            Sales -- November 2008

    Model     November '08 November '07 Monthly%   YTD 2008 YTD 2007  Yearly%
    -----     ------------ ------------ --------   -------- --------  -------
    C-CLASS       4,422        6,920     -36.1%     66,381   56,802     16.9%
    -------     -------       ------     ------     ------   ------    ------
    E-CLASS       2,264        4,464     -49.3%     35,112   42,824    -18.0%
    -------     -------       ------     ------     ------   ------    ------
    S-CLASS         997        2,106     -52.7%     16,712   23,707    -29.5%
    -------     -------       ------     ------     ------   ------    ------
    CL-CLASS        187          329     -43.2%      2,586    3,319    -22.1%
    --------    -------       ------     ------     ------   ------    ------
    SL-CLASS        189          488     -61.3%      5,201    5,594     -7.0%
    --------    -------       ------     ------     ------   ------    ------
    CLK-CLASS       668        1,016     -34.3%      9,797   13,777    -28.9%
    ---------   -------       ------     ------     ------   ------    ------
    SLK-CLASS       262          353     -25.8%      4,656    6,742    -30.9%
    ---------   -------       ------     ------     ------   ------    ------
    CLS-CLASS       224          584     -61.6%      5,206    7,147    -27.2%
    ---------   -------       ------     ------     ------   ------    ------
    R-CLASS         313        1,086     -71.2%      7,194   11,691    -38.5%
    -------     -------       ------     ------     ------   ------    ------
    M-CLASS       2,911        3,015      -3.4%     31,559   29,917      5.5%
    -------     -------       ------     ------     ------   ------    ------
    GL-CLASS      1,573        2,349     -33.0%     21,189   23,370     -9.3%
    --------    -------       ------     ------     ------   ------    ------
    G-CLASS          92          109     -15.6%        803    1,014    -20.8%
    -------     -------       ------     ------     ------   ------    ------
    GRAND
     TOTAL       14,102       22,819     -38.2%    206,396  225,904     -8.6%
    ------      -------       ------     ------    -------  -------    ------

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