November 2008 Sales: Ford Motor Company

[VenSeattle]

Ford Share Increases for Second Straight Month

Dec. 2 /PRNewswire/

Link to Article

- Ford market share higher than a year ago for the second month in a row; Ford, Lincoln and Mercury sales totaled 118,818, down 30 percent versus November 2007

- F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s

- Ford announces first quarter 2008 North American production plan

DEARBORN, Mich., Dec. 2 /PRNewswire-FirstCall/ -- Ford, Lincoln and Mercury outpaced industry-wide November sales, thanks largely to F-Series truck sales, and grew its retail and total market share for the second straight month.

Ford, Lincoln and Mercury dealers reported total sales of 118,818 in November, down 30 percent versus a year ago, while industry-wide auto sales in November were down an estimated 35 percent as the weakening economy continues to take a toll on consumer confidence and spending.

"The economy continues to weaken and auto sales reflect this reality," said Jim Farley, Ford group vice president, Marketing and Communications. "At Ford, we are focused on executing our plan. In 2009 and 2010, we'll launch an unprecedented number of new vehicles, and every product will offer consumers the best or among the best fuel economy in its class."

In recent weeks, Ford has received significant endorsements from independent third parties for its quality and safety. Ford's initial vehicle quality is now on par with Toyota and Honda, and Ford now has more 5-star vehicles and Insurance Institute for Highway Safety (IIHS) "Top Safety Picks" than any other company in the industry.

November marked the official introduction of the all-new F-150. F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s. Ford's F-Series has been America's No. 1-selling truck for 31 years in a row, and the new F-150 is designed and engineered to further raise the bar in the light- duty pickup market.

The 2009 model Ford F-150 has class-leading capability with 11,300 pounds towing and 3,030 pounds payload and unsurpassed fuel economy of 21 mpg highway with the SFE package, which is available on F-150's highest-volume XL and XLT series.

The new 2009 F-150 also earned the IIHS's "Top Safety Pick" award, the Texas Auto Writers Association's "Truck of Texas" top honor and is projected to have the best residual value of full-size light-duty pickups according to the Automotive Leasing Guide.

North American Production

The company plans to produce 430,000 vehicles in the first quarter of 2009. During the first quarter of 2008, the company produced 692,000 vehicles. The fourth quarter 2008 production plan is unchanged from the previously announced plan of 430,000 vehicles.

"We believe the economy will continue to weaken in 2009," said Farley. "Our near-term production plan reflects this view, as we continue to align capacity with customer demand."

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com.

                  FORD MOTOR COMPANY NOVEMBER 2008 U.S. SALES
                 --------------------------------------------
                              November        %       Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    Sales By Brand
      Ford               103,055  147,310  -30.0  1,571,543  1,927,596  -18.5
      Lincoln              8,019    8,744   -8.3     98,242    121,422  -19.1
      Mercury              7,744   13,204  -41.4    111,375    155,791  -28.5
                           -----   ------            ------    -------
        Total Ford,
         Lincoln and
         Mercury         118,818  169,258  -29.8  1,781,160  2,204,809  -19.2
      Volvo                4,404    8,227  -46.5     68,149     96,872  -29.7
                           -----    -----            ------     ------
         Total Ford
          Motor Company  123,222  177,485  -30.6  1,849,309  2,301,681  -19.7

    Ford, Lincoln and
     Mercury Sales By
     Type
      Cars                37,272   54,439  -31.5    628,878    698,252   -9.9
      Crossover Utility
       Vehicles           22,016   33,271  -33.8    340,471    372,747   -8.7
      Sport Utility
       Vehicles           10,586   17,575  -39.8    148,084    253,389  -41.6
      Trucks and Vans     48,944   63,973  -23.5    663,727    880,421  -24.6
                          ------   ------           -------    -------
        Total Trucks      81,546  114,819  -29.0  1,152,282  1,506,557  -23.5
                          ------  -------         ---------  ---------
          Total Vehicles 118,818  169,258  -29.8  1,781,160  2,204,809  -19.2



                       FORD BRAND NOVEMBER 2008 U.S. SALES
                       -----------------------------------
                              November        %       Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    Crown Victoria         2,934    5,170  -43.2     45,550     56,456  -19.3
    Taurus                 3,040    3,895  -22.0     49,207     61,770  -20.3
    Fusion                 8,914   12,278  -27.4    137,295    136,007    0.9
    Focus                  8,194   13,213  -38.0    184,152    159,190   15.7
    Mustang                3,667    7,352  -50.1     87,224    126,311  -30.9
    GT                         0        0     NA          0        231 -100.0
                               -        -                 -        ---
      Ford Cars           26,749   41,908  -36.2    503,428    539,965   -6.8

    Flex                   2,203        0     NA     11,772          0     NA
    Edge                   5,080   12,594  -59.7    104,861    116,403   -9.9
    Escape                10,019   12,383  -19.1    145,577    152,294   -4.4
    Taurus X               1,234    2,728  -54.8     22,141     37,343  -40.7
                           -----    -----            ------     ------
      Ford Crossover
       Utility Vehicles   18,536   27,705  -33.1    284,351    306,040   -7.1

    Expedition             4,371    5,627  -22.3     51,290     82,771  -38.0
    Explorer               4,763    8,609  -44.7     73,093    126,930  -42.4
                           -----    -----            ------    -------
      Ford Sport Utility
       Vehicles            9,134   14,236  -35.8    124,383    209,701  -40.7

    F-Series              37,911   46,568  -18.6    473,933    635,520  -25.4
    Ranger                 3,311    4,938  -32.9     62,017     67,147   -7.6
    Econoline/Club
     Wagon                 6,915   11,100  -37.7    116,763    153,876  -24.1
    Freestar                   0        0     NA          0      2,390 -100.0
    Low Cab Forward           34      151  -77.5        809      2,573  -68.6
    Heavy Trucks             465      704  -33.9      5,859     10,384  -43.6
                             ---      ---             -----     ------
      Ford Trucks
       and Vans           48,636   63,461  -23.4    659,381    871,890  -24.4
                          ------   ------           -------    -------

      Ford Brand         103,055  147,310  -30.0  1,571,543  1,927,596  -18.5



                      LINCOLN BRAND NOVEMBER 2008 U.S. SALES
                      --------------------------------------
                              November        %       Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    MKS                    1,958        0     NA     10,882         0      NA
    MKZ                    1,805    2,712  -33.4     28,028    31,190   -10.1
    Town Car               1,454      488  198.0     14,285    26,545   -46.2
    MKX                    1,526    3,360  -54.6     26,962    34,097   -20.9
    Navigator                968    1,672  -42.1     13,739    21,759   -36.9
    Mark LT                  308      512  -39.8      4,346     7,831   -44.5
                             ---      ---             -----     -----
      Lincoln Brand        8,019    8,744   -8.3     98,242   121,422   -19.1



                      MERCURY BRAND NOVEMBER 2008 U.S. SALES
                      --------------------------------------
                              November        %       Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    Grand Marquis          2,437    4,702  -48.2     27,495    46,577   -41.0
    Sable                  1,230    1,180    4.2     15,586    19,663   -20.7
    Milan                  1,639    3,449  -52.5     29,174    34,312   -15.0
    Mariner                1,954    2,206  -11.4     29,158    32,610   -10.6
    Mountaineer              484    1,667  -71.0      9,962    21,929   -54.6
    Monterey                   0        0     NA          0       700  -100.0
                               -        -                 -       ---
      Mercury Brand        7,744   13,204  -41.4    111,375   155,791   -28.5



                       VOLVO BRAND NOVEMBER 2008 U.S. SALES
                       ------------------------------------
                              November        %       Year-To-Date        %
                             ---------                ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    S40                      622    1,239  -49.8      9,260    16,997   -45.5
    V50                      166      239  -30.5      1,723     2,665   -35.3
    S60                      431    1,575  -72.6      8,700    17,043   -49.0
    S80                      844      764   10.5     10,079    11,614   -13.2
    V70                      191      326  -41.4      3,003     3,428   -12.4
    XC70                     504    1,153  -56.3      8,708    11,179   -22.1
    XC90                   1,145    2,244  -49.0     17,338    27,993   -38.1
    C70                      216      298  -27.5      5,358     4,220    27.0
    C30                      285      389  -26.7      3,980     1,733   129.7
                             ---      ---             -----     -----
      Volvo Brand          4,404    8,227  -46.5     68,149    96,872   -29.7