If GM decides to kill/emasculate Pontiac...

[cire]

Thanks for the response, I have enjoyed reading your ideas as well. Though we may disagree on the methodology, it is clear that the sort of bold action we both endorse is desperately needed at GM.

The basic difference in philosophy here is likely that I see BPG (and a Saturn sub brand) as an alternative to Chevy. I think that this sales channel could be as complete as, and yet different than, Chevrolet. That way, both a Chevy or BPG store would be able to cover most market segments. That would allow greater distance between GM dealerships while maintaining the availability of cars and trucks to cover most all wants and needs of the consumer. The differences in coverage of the segments could emphasize brand definition.

Example:

Chevy gets the Volt, but Pontiac gets an E-flex sport coupe that looks and performs like a Tesla for less than half the price.

I'd love to flesh this out a bit more, but I'm out of time for now.

Yeah, I was approaching it from a different direction. Each dealer network would be focused on a different portion of the market. Chevy/Pontiac/GMC would be a mainstream volume network that would compete with Toyota, Honda, Ford, Kia/Hyundai, Dodge/Jeep, and Nissan. Buick/Saturn would be a midmarket premium network that would compete against Acura, Mazda, Lincoln/Mercury, Chrysler, and VW. Cadillac/Saab would be a luxury network that would compete against Lexus, Infiniti, BMW/Mini, Mercedes, Audi, and Volvo.

I do find your approach interesting and would like to see more info and a complete lineup plan when you get a chance to submit one.

[Sixty8panther]

My only hope is that the people who ACTUALLY run the company, instead of posting on message boards, have a better grip on reality.

I think the key is still Holden... If Holden gets an Alpha to supplement or replace the Commodore (as rumored) then I think Pontiac will be fine.

Either way, I think we're in for a rough and embarrassing few years at Pontiac, if the division survives.

TRUE!

TRUE!

sad but true...

[Camino LS6]

I wish I could find the time to do the idea justice. But I have to be honest and say that it isn't too likely in the short term.