August 2008 Sales: Mazda North American

[VenSeattle]

Mazda Reports August 2008 Sales

Sept 3rd /PRNewswire/

Link to Press Release

CX-9 Leads the Way with Its Best Month Ever, MAZDA3 Reports Its Best August

IRVINE, Calif., Sept. 3 /PRNewswire/ -- Mazda North American Operations

(MNAO) today reported August 2008 sales of 23,680 vehicles, a slight

decrease over last August of 4.4 percent. Year-to-date, Mazda has sold

199,239 vehicles, down 2.0 percent.

"August sales showed that customers' focus on smaller, smarter, more

efficient vehicles is sharper than ever, in the face of still-steep fuel

prices and continued monetary uncertainties," said Jim O'Sullivan,

president and CEO, MNAO. "At Mazda, with record sales for MAZDA3, MAZDA5

and CX-9 this month, we continue to hammer away at the basics: the right

car at the right price, sold through the right dealer network."

The highly acclaimed CX-9, reigning North American Truck of the Year,

had a very solid August, selling 3,173, up 41.4 percent compared to last

August, and its best month ever. Competing in one of the most popular and

competitive automotive segments, the Mazda CX-9 is a clear class leader

with its three-row, seven-passenger interior and powerful V6 engine.

Not to be outdone, the popular and fuel-efficient MAZDA3 had its best

August sales month ever and continues to be Mazda's sales leader. MAZDA3

reported a 4.4 percent increase in sales, totaling 10,970. The MAZDA5

multi-activity vehicle posted a 39.7 percent increase versus last August,

with 1,324 sales, its best August since launch. Year-to-date, MAZDA5 sales

are up 43.3 percent, proof-positive that the MAZDA5 is the right vehicle

for today's market.

The all-new 2009 MAZDA6 is arriving at dealerships across the country

now. With a larger body than the outgoing car, as well as more powerful --

and more fuel efficient -- engine choices, the 2009 MAZDA6 is sure to be a

hit.

Mazda Motor de Mexico (MMdM) celebrated its best-ever August with sales

of 1,768 vehicles, up 22 percent versus last year. On a year-to-date basis,

MMdM reported 13,525 total sales, accounting for a 34 percent increase

versus last year. Mazda Canada Inc. (MCI) reported August sales of 7,705

units, down 10.8 percent.

Headquartered in Irvine, Calif., Mazda North American Operations

oversees the sales, marketing, parts and customer service support of Mazda

vehicles in the United States, Canada, Mexico and Puerto Rico through

nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc.,

located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and

in Puerto Rico by Mazda de Puerto Rico in San Juan.

Mazda North American Operations - August
                                     2008

                      Month-To-Date                     Year-To-Date

            August  August       %    % MTD  August   August        %    % YTD
              2008    2007  Change      DSR    2008     2007   Change      DSR

    Mazda3  10,970  10,511    4.4%     0.6%  84,227   84,707   (0.6)%   (1.5)%
    Mazda5   1,324     948   39.7%    25.7%  14,637   10,213    43.3%    29.6%
    Mazda6   3,010   3,830 (21.4)%  (32.0)%  38,543   40,186   (4.1)%   (5.3)%
    MX-5
     Miata   1,052     926   13.6%     8.7%   9,383   11,716  (19.9)%  (26.1)%
    RX-8       355     463 (23.3)%  (35.3)%   2,591    4,417  (41.3)%  (72.1)%
    CX-7     2,917   4,072 (28.4)%  (44.8)%  21,247   28,395  (25.2)%  (34.9)%
    CX-9     3,173   2,244   41.4%    26.7%  18,361   13,720    33.8%    24.6%
    Tribute    795   1,542 (48.4)% (101.1)%   9,250    7,763    19.2%    15.3%
    B-Series
     Truck      84     226 (62.8)% (179.0)%   1,000    2,063  (51.5)% (108.3)%
    MPV        -       -       N/A      N/A     -        122 (100.0)%      N/A

    Total
     Vehicles

    CARS    16,711  16,678    0.2%   (3.5)% 149,381  151,239   (1.2)%   (2.2)%
    TRUCKS   6,969   8,084 (13.8)%  (20.3)%  49,858   52,063   (4.2)%   (5.4)%

    TOTAL   23,680  24,762  (4.4)%   (8.4)% 199,239  203,302   (2.0)%   (3.0)%


    MEMO:

    IMPORT
     CAR    13,701  12,848    6.6%          110,838  111,053   (0.2)%
    IMPORT
     TRUCK   6,090   6,316  (3.6)%           39,608   42,237   (6.2)%
    IMPORT
     TOTAL  19,791  19,164    3.3%          150,446  153,290   (1.9)%

    DOMESTIC
     CAR     3,010   3,830 (21.4)%           38,543   40,186   (4.1)%
    DOMESTIC
     TRUCK     879   1,768 (50.3)%           10,250    9,826     4.3%
    DOMESTIC
     TOTALS  3,889   5,598 (30.5)%           48,793   50,012   (2.4)%

    Selling
     Days       28      27                      209      207

    Note:  MPV is a discontinued vehicle.