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August 2008 Sales: Toyota Motor Sales


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Toyota Reports August Sales
Sept 3rd /PRNewswire/
Link to Press Release



TORRANCE, Calif., Sept. 3 /PRNewswire/ -- Toyota Motor Sales (TMS),
U.S.A., Inc., today reported August sales of 211,533 vehicles, a decrease
of 9.4 percent from last August, on a daily selling rate basis.

The Toyota Division posted August sales of 182,252 units, a decrease of
9.4 percent from last August. The Lexus Division reported August sales of
29,281 units, a decrease of 9.1 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded August sales of 111,778 units,
down 3.4 percent from the same period last year. Passenger car sales were
led by Camry and Camry Hybrid, which posted combined sales of 44,064 units,
up 3.3 percent over August 2007. Camry Hybrid reported August sales of
3,456 units. Corolla recorded sales of 29,443 units for the month. With
limited availability, the Prius mid-size gas-electric hybrid posted August
sales of 13,463 units. Yaris reported sales of 9,474 units for the month,
up 20.5 percent over the year-ago month.

Toyota Division light trucks posted August sales of 70,474 units, down
17.6 percent from August 2007. Light truck sales were led by the Tundra
full-size pickup with August sales of 17,401 units. The Tacoma mid-size
pickup reported sales of 12,407 units for the month. Highlander and
Highlander Hybrid posted combined sales of 8,070 units in August. The
Highlander Hybrid gas-electric mid-size SUV reported August sales of 1,277
units, up 225 percent over last August. Sequoia posted sales of 3,195 units
for the month, up 86.1 percent over the same period last year.

Scion posted August sales of 11,867 units. The xB urban utility vehicle
led the way with August sales 4,626 units. The tC sports coupe posted
August sales of 4,484 units. The xD reported best-ever August sales of
2,757 units for the month, up 3.5 percent over the same period last year.

Lexus Division

Lexus passenger cars reported August sales of 17,844 units, a decrease
of 9.8 percent from August 2007. Passenger-car sales were led by the ES
entry luxury sedan with August sales of 7,881 units. The IS entry luxury
sport sedan reported best-ever combined sales of 6,318 units, up 17.4
percent over last August. The LS flagship luxury sedan reported combined
sales of 1,772 units. The GS luxury sport sedan reported combined August
sales of 1,686 units.

Lexus Division light trucks recorded August sales of 11,437 units, down
7.8 percent from the year-ago month. Lexus sales were led by the RX luxury
utility vehicle, which posted combined August sales of 8,969 units. The RX
400h hybrid luxury utility vehicle reported August sales of 1,277 units, up
nine percent over August 2007. The LX 570 reported sales of 748 units, an
increase of 238.5 percent over the same period last year.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 185,051 units. TMS
posted August sales of 19,529 hybrid vehicles. Toyota Division recorded
sales of 18,146 hybrids for the month. Lexus Division reported August sales
of 1,383 hybrids.


There were 27 selling days this month and last August.


TOYOTA RETAIL SALES
                          (INCLUDES FLEET & HAWAII)
                                 August, 2008

                     ----- CURRENT MONTH -----   -- CALENDAR YEAR TO DATE --
                                         DSR %                         DSR %
                        2008      2007     CHG       2008       2007     CHG
    YARIS              9,474     7,861    20.5     82,774     62,509    31.8
    COROLLA           29,443    30,491    -3.4    258,369    262,431    -2.0
    CAMRY             44,064    42,658     3.3    326,076    324,702    -0.1
    AVALON             3,467     5,880   -41.0     30,905     48,494   -36.6
    PRIUS             13,463    14,055    -4.2    119,688    124,620    -4.4
    SCION xA               0       190  -100.0         39      9,394   -99.6
    SCION xB           4,626     5,329   -13.2     35,633     28,990    22.3
    SCION tC           4,484     6,590   -32.0     33,001     46,369   -29.2
    SCION xD           2,757     2,664     3.5     20,974      2,664   683.5
    TOTAL TOYOTA
     DIV. PASS. CAR  111,778   115,718    -3.4    907,460    910,177    -0.8

    ES                 7,881     8,646    -8.8     46,600     55,953   -17.1
    LS                 1,772     3,164   -44.0     14,792     23,432   -37.2
    SC                   187       298   -37.2      1,560      2,698   -42.5
    GS                 1,686     2,300   -26.7     12,042     15,422   -22.3
    IS                 6,318     5,381    17.4     37,328     37,949    -2.1
    TOTAL LEXUS
     PASS. CAR        17,844    19,789    -9.8    112,322    135,454   -17.5

    TOTAL TOYOTA
     PASS. CAR       129,622   135,507    -4.3  1,019,782  1,045,631    -2.9

    SIENNA            10,244    11,099    -7.7     85,240     96,047   -11.7
    RAV4              12,911    15,916   -18.9     96,433    117,534   -18.4
    FJ CRUISER         1,886     4,802   -60.7     20,125     38,684   -48.2
    4RUNNER            4,115     8,312   -50.5     34,343     59,182   -42.3
    HIGHLANDER         8,070     9,514   -15.2     76,222     83,121    -8.7
    LAND CRUISER         245       181    35.4      3,017      1,589    88.9
    SEQUOIA            3,195     1,717    86.1     22,562     16,299    37.8
    TOTAL SUV         30,422    40,442   -24.8    252,702    316,409   -20.5

    4X2 TACOMA         6,508     9,060   -28.2     60,867     72,119   -16.0
    4X4 TACOMA         5,899     6,034    -2.2     47,270     49,400    -4.8
    TOTAL TACOMA      12,407    15,094   -17.8    108,137    121,519   -11.4
    TUNDRA            17,401    18,919    -8.0    107,330    124,909   -14.5
    TOTAL PICKUP      29,808    34,013   -12.4    215,467    246,428   -13.0
    TOTAL TOYOTA
     DIV. LT TRUCK    70,474    85,554   -17.6    553,409    658,884   -16.4
    LX                   748       221   238.5      5,769      1,972   191.1
    GX                 1,720     2,157   -20.3     11,503     14,430   -20.7
    RX                 8,969    10,032   -10.6     58,580     67,686   -13.9
    TOTAL LEXUS
     LIGHT TRUCK      11,437    12,410    -7.8     75,852     84,088   -10.2

    TOTAL TOYOTA
     LIGHT TRUCK      81,911    97,964   -16.4    629,261    742,972   -15.7

    TOTAL TOYOTA
     DIV.            182,252   201,272    -9.4  1,460,869  1,569,061    -7.3
    TOTAL LEXUS       29,281    32,199    -9.1    188,174    219,542   -14.7

    TOTAL TOYOTA     211,533   233,471    -9.4  1,649,043  1,788,603    -8.3
    MEMO:
    DOM. COROLLA      21,060    29,840   -29.4    209,554    239,186   -12.8
    DOM. CAMRY        43,544    39,823     9.3    319,870    275,247    15.6
    DOM. PICKUP       29,808    34,013   -12.4    215,467    246,428   -13.0
    DOM. RX            7,288     7,607    -4.2     42,490     49,105   -13.9

    SELLING DAYS          27        27                206        205

    TOYOTA DIV.
     IMPORT CAR       43,707    40,175     8.8    347,131    347,250    -0.5
    LEXUS IMPORT CAR  17,844    19,789    -9.8    112,322    135,454   -17.5
    TOYOTA DIV NA
     BUILT CARS       68,071    75,543    -9.9    560,329    562,927    -0.9
    TOTAL TOYOTA
     CARS            129,622   135,507    -4.3  1,019,782  1,045,631    -2.9

    TOYOTA DIV.
     IMPORT LT
     TRUCK            27,227    38,725   -29.7    230,140    300,110   -23.7
    LEXUS IMPORT
     LT TRUCK          4,149     4,803   -13.6     33,362     34,983    -5.1
    TOYOTA DIV NA
     BUILT LT TRUCK   43,247    46,829    -7.6    323,269    358,774   -10.3
    LEXUS NA BUILT
     LT TRUCK          7,288     7,607    -4.2     42,490     49,105   -13.9
    TOTAL TOYOTA
     LT TRUCK         81,911    97,964   -16.4    629,261    742,972   -15.7

    SPORT UTILITY
     VEHICLES         39,973    48,050   -16.8    308,429    361,813   -15.2
       Memo: Lexus
        Sport
        Utility       11,437    12,410    -7.8     75,852     84,088   -10.2

    SMALL VANS        10,244    11,099    -7.7     85,240     96,047   -11.7
    PICKUPS           29,808    34,013   -12.4    215,467    246,428   -13.0

    * NORTH AMERICAN
      BUILT VEHICLES

    COROLLA           21,060    29,840   -29.4    209,554    239,186   -12.8
    CAMRY             43,544    39,823     9.3    319,870    275,247    15.6
    AVALON             3,467     5,880   -41.0     30,905     48,494   -36.6
    SIENNA            10,244    11,099    -7.7     85,240     96,047   -11.7
    PICKUP            29,808    34,013   -12.4    215,467    246,428   -13.0
    SEQUOIA            3,195     1,717    86.1     22,562     16,299    37.8
    RX                 7,288     7,607    -4.2     42,490     49,105   -13.9
    TOTAL            118,606   129,979    -8.7    926,088    970,806    -5.1
    N.A. VEHICLES
     % OF TOTAL        56.1%     55.7%              56.2%      54.3%

    SELLING DAYS          27        27                206        205
    DSR = DAILY
     SELLING RATE

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take away camry and yaris and its a terrible month for toyota.

Take the best selling car out of any automaker's lineup and the numbers are terrible. Take away #1 and #4, they're going to look even worse. If you take away the Yaris, Corolla, Camry, Avalon, Tacoma, Tundra, Land Cruiser, 4Runner, FJ Cruiser, Prius, Sienna, Highlander and Rav4, Toyota had the worst month in the history of the world.

New Corolla down over the old stale one... wow!

I'd be willing to bet Corolla buyers moved down to the Yaris, which is significantly less expensive and gets a little better mileage, at least in the city.

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Lexus has all the big drops, luxury cars in a crappy economy, thats not tough to figure out. Toyota cars are down less than 1% compared to last year. They're struggling with trucks, along with everyone else who didn't put Employee Pricing on theirs.

They might not have EP but they have $11K on the hood.

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Lexus has all the big drops, luxury cars in a crappy economy, thats not tough to figure out. Toyota cars are down less than 1% compared to last year. They're struggling with trucks, along with everyone else who didn't put Employee Pricing on theirs.

Yeah well at my local Toyota dealership whom I hate. They are bascially begging for suckers to pick up a new Turd. As the watch the GMC/Chevrolet dealers around still sell a ton of trucks, and it pisses them off. I just say product, product, product! :neenerneener:

GM started EP late in the month on the 20th and saw some results good for them. With a slow economy it is hard to sell a car.

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For the record, a good number of these LX/Land Cruiser "sales" are going straight to Russia and South America via dummy lease companies in the US. Believe me, even Toyota-loving Americans aren't stupid enough to spend good money on those piles.

I see very few of those "piles" on the road in the US, which would indicate that your probably right.

Chris

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