Honda's Profit Margin May Fall in the Second-Half

[BigPontiac]

Honda's Profit Margin May Fall in the Second-Half

URL: http://www.bloomberg.com/apps/news?pid=100...zRWI&refer=asia

Honda is cutting production of its new Ridgeline pickup truck next quarter by 3,000 units in Canada as inventory has risen to more than 100 days

[prinzSD]

good to hear it is a flop of sorts.

[Flybrian]

Bu...bu...but it has a trunk in the bed...IN THE BED, PEOPLE!!!!!!!!!

[siegen]

I like the look of the Ridgeline, as long as it has the Hood Rack, Running Boards, and extra front grille lower guard thing =) It is a great utility truck. It handles great too, much better than any truck on the road today. It's just too bad not enough people are willing to give it a chance.

[I hope GMRULES again]

Glad to see that ugly thing isn't selling well.

[regfootball]

:lol: :lol: :lol:

Bu...bu...but it has a trunk in the bed...IN THE BED, PEOPLE!!!!!!!!!

[post="35802"]<{POST_SNAPBACK}>[/post]

that alone means it should pull a 20,000 pound trailer with no frame damage and also it will get 20 mpg doing it!

:lol: :lol: :lol: :lol:

[cmattson]

:lol:  :lol:  :lol:

that alone means it should pull a 20,000 pound trailer with no frame damage and also it will get 20 mpg doing it!

:lol:  :lol:  :lol:  :lol:

[post="36848"]<{POST_SNAPBACK}>[/post]

Yeah, but what about when the VTEC kicks in? That thing would be good for at least 40,000lbs (and get 40mpg).

[Variance]

The Ridgeline is simply overpriced for what you get.

It starts at around $28K. For that you could get a very well-equipped (if not fully-loaded) Canyon, Frontier, Tacoma, etc. The Ridgeline can reach prices of over $35K at which point you definitely will be able to buy a fully-loaded midsize truck or an equally-equipped fullsize truck (any of which are more capable than the Ridgeline). Edited November 1, 2005 by VarianceJ30

[AAS]

hehe... As proof that inventory is piling up, and this thing isn't selling... I have seen the same ridgeline parked on a dealer lot sice mid-August.

[bobo]

The Element is ugly but sells because it's cheap. Ugly and expensive don't work together. However, the Ridgeline does have a 42-month $299 lease deal now, so it may start to move.

[!!!TED!!!]

You mean, that whole "best of all, its a Honda" line didn't work? :P

[regfootball]

if the ridgeline is anything like my buddy's new Pilot, you'll be lucky to see 15 mpg on daily driving, without towing or hauling anything besides a wife that won't put out. The wife doesn't, but the truck sure does suck (fuel). Edited November 1, 2005 by regfootball

[regfootball]

Yeah, but what about when the VTEC kicks in?  That thing would be good for at least 40,000lbs (and get 40mpg).

[post="36873"]<{POST_SNAPBACK}>[/post]

that happens at what, 9,000 rpm?

[regfootball]

The Element is ugly but sells because it's cheap.  Ugly and expensive don't work together.  However, the Ridgeline does have a 42-month $299 lease deal now, so it may start to move.

[post="36896"]<{POST_SNAPBACK}>[/post]

i confirm your theory. my aztek was ugly, but it also was cheap and hence, its in my driveway.