July 2008 Sales: American Honda Motor

[VenSeattle]

American Honda Reports July Sales

Aug. 1 /PRNewswire/

Link to Press Release

Fit sets another all-time sales record; Honda car sales rise 6.7% for July

record

TORRANCE, Calif., Aug. 1 /PRNewswire/ -- American Honda Motor Co., Inc.

posted July total vehicle sales of 138,744, a daily-selling-rate basis*

decline of 9.2 percent compared to July 2007 results.

Honda Division posted July sales of 125,916, a decline of 8.2 percent

versus July 2007. The Fit sold an all-time record of 12,266, up 78.5

percent. Civic Hybrid broke its previous July record, set in 2006, with

sales up 27.4 percent to 3,440, while the Accord increased 2.8 percent to

41,382.

"The uncertainties in the market have been quite profound in the past

few weeks," said Dick Colliver, executive vice president of sales for

American Honda. "We are adjusting our production to meet the rapidly

changing needs of buyers and are confident these changes will provide the

needed inventory as we move forward."

Honda total car sales of 82,976 increased by 6.7 percent to achieve a

new July record. Honda light truck sales saw a decrease of 27.8 percent to

42,940.

The Acura Division posted sales of 12,828, a decrease of 17.7 percent*

compared to July 2007. The division's all-new TSX continues to perform well

with July sales up 15.9 percent to 3,474.

*The daily selling rate is calculated with 26 days for July 2008 and 24

days for 2007. All percentages reflect the daily selling rate.

For more information or downloadable high-resolution images of Honda

and Acura vehicles, please visit http://www.hondanews.com. Consumer

information is available at http://www.honda.com.

American Honda Vehicle Sales For July 2008
                                Month-to-Date              Year-to-Date
                            July      July   DSR**    July     July    DSR**
                            2008      2007   % Chg.   2008     2007    % Chg.
    American Honda Total   138,744  141,049   -9.2%  937,102  907,978    2.6%
       Total Car Sales      90,943   79,804    5.2%  587,302  514,364   13.5%
       Total Truck Sales    47,801   61,245  -28.0%  349,800  393,614  -11.6%
          Honda Total Car
           Sales            82,976   71,755    6.7%  535,311  454,085   17.2%
          Honda Total
           Truck Sales      42,940   54,913  -27.8%  311,049  347,972  -11.1%
          Acura Total Car
           Sales             7,967    8,049   -8.6%   51,991   60,279  -14.2%
          Acura Total
           Truck Sales       4,861    6,332  -29.1%   38,751   45,642  -15.6%
    Domestic Car Sales *    63,115   66,365  -12.2%  432,371  416,660    3.2%
       Honda Division       59,154   61,644  -11.4%  404,729  380,904    5.7%
       Acura Division        3,961    4,721  -22.6%   27,642   35,756  -23.1%
    Domestic Truck Sales *  39,036   43,906  -17.9%  272,906  278,525   -2.6%
       Honda Division       34,175   37,574  -16.0%  234,155  232,883    0.0%
       Acura Division        4,861    6,332  -29.1%   38,751   45,642  -15.6%
    Import Car Sales        27,828   13,439   91.1%  154,931   97,704   57.7%
       Honda Division       23,822   10,111  117.5%  130,582   73,181   77.4%
       Acura Division        4,006    3,328   11.1%   24,349   24,523   -1.3%
    Import Truck Sales       8,765   17,339  -53.3%   76,894  115,089  -33.6%
       Honda Division        8,765   17,339  -53.3%   76,894  115,089  -33.6%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total   125,916  126,668   -8.2%  846,360  802,057    4.9%
       Fit                  12,266    6,343   78.5%   52,053   30,112   71.9%
       Accord *             41,382   37,142    2.8%  247,244  219,488   12.0%
         Memo: Accord
          Hybrid                 3      260  -98.9%      194    2,304  -91.6%
       Civic *              29,125   27,852   -3.5%  234,086  201,652   15.4%
         Memo: Civic
          Hybrid             3,440    2,493   27.4%   22,472   19,634   13.8%
       S2000                   201      418  -55.6%    1,920    2,820  -32.3%
       Insight                   0        0                0        3
       FCX                       0        0                6       10  -40.3%
       FCX Clarity               2                         2
       Odyssey *            13,123   14,141  -14.3%   85,712   94,479   -9.8%
       Pilot *               7,486   13,136  -47.4%   62,962   79,768  -21.5%
       CR-V *               17,419   20,083  -19.9%  122,230  124,262   -2.2%
       Element *             2,250    2,912  -28.7%   18,084   22,803  -21.1%
       Ridgeline             2,662    4,641  -47.1%   22,061   26,660  -17.7%
    Acura Division Total    12,828   14,381  -17.7%   90,742  105,921  -14.8%
       RSX                       0        2                1      293  -99.7%
       TL *                  3,961    4,721  -22.6%   27,642   35,756  -23.1%
       TSX                   3,474    2,767   15.9%   21,157   20,188    4.2%
       RL                      532      558  -12.0%    3,191    4,040  -21.5%
       MDX *                 3,477    4,949  -35.1%   28,039   31,976  -12.8%
       RDX *                 1,384    1,383   -7.6%   10,712   13,666  -22.1%
    Selling Days                26       24              179      178
       * Honda and Acura vehicles are made of domestic and global sourced
         parts.
      ** Daily Selling Rate

[siegen]

No wonder I'm seeing more Fits on the road.

When the new one comes out they're supposed to finally start building them domestically (as well as importing them), so the number will probably see another jump.

2 FCX Clarity FTW!@

[SingleStylish]

Our dealers in Texas are totally out of Civics hence the sales decline. Last couple of months of great sales cleaned them all out. Pilot took a nose dive.

[siegen]

Our dealers in Texas are totally out of Civics hence the sales decline. Last couple of months of great sales cleaned them all out. Pilot took a nose dive.

I drive by the Honda dealership and all I see are used cars from other brands. The lot is practically full of them. There are plenty of new Honda's on the lot too, although there are not very many Civics and there might be one or two Fits. It sucks if you're actually looking at buying one of those vehicles, because there will be no room to negotiate and the dealer might try to inflate the price. The Pilot, Odyssey, and other "light trucks" have already seen production slashing to account for the lesser demand for those vehicles. As a result I didn't see very many on the lot. It's better than being overstocked I suppose, for them.

[Chicagoland]

Friend went to look at Civics and all they had were black, and wouldnt call another dealer. Was like 'take it or leave it'. Got a Cobalt 2 door, and used GM card rebate. Thought Honda dealer was a bunch of $@$@$@, and doesnt care about the 'name'.