July 2008 Sales: Toyota Motor Sales

[VenSeattle]

Toyota Reports July Sales

Aug. 1 /PRNewswire/

Link to Press Release

TORRANCE, Calif., Aug. 1 /PRNewswire/ -- Toyota Motor Sales (TMS),

U.S.A., Inc., today reported July sales of 197,424 vehicles, a decrease of

18.7 percent from last July, on a daily selling rate basis.

The Toyota Division posted July sales of 175,242 units, a decrease of

17.9 percent from last July. The Lexus Division reported July sales of

22,182 units, a decrease of 24.6 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded July sales of 114,880 units,

down 5.4 percent from the same period last year. Passenger-car sales were

led by Camry and Camry Hybrid, which posted combined sales of 42,131 units.

Camry Hybrid reported July sales of 2,645 units. Corolla recorded sales of

34,438 units for the month, up seven percent over July 2007. With limited

availability, the Prius mid-size gas-electric hybrid posted July sales of

14,785 units. Yaris reported July sales of 8,620 units.

"Having the industry's most fuel-efficient lineup is of value to us so

long as we have the right product mix in our showrooms," said TMS President

Jim Lentz. "That's why we're accelerating production of 4-cylinder models

and quickly responding to market conditions with repurposed U.S. plants and

plans for a U.S.-built Prius."

Toyota Division light trucks recorded July sales of 60,362 units, down

34.3 percent from July 2007. Light truck sales were led by the Tundra full-

size pickup with July sales of 13,413 units. The Tacoma mid-size pickup

reported sales of 11,662 units for the month. Highlander and Highlander

Hybrid posted combined sales of 6,763 units in July. The Highlander Hybrid

gas-electric mid-size SUV reported July sales of 1,371 units, up five

percent over last July. Sequoia posted sales of 2,823 units for the month,

up 50.4 percent over the same period last year.

Scion posted July sales of 11,906 units. The xB urban utility vehicle

led the way with July sales of 5,081 units. The tC sports coupe posted July

sales of 4,787 units. The xD reported sales of 2,038 units for the month.

Lexus Division

Lexus passenger cars reported July sales of 13,219 units, a decrease of

27.2 percent from July 2007. Passenger-car sales were led by the ES entry

luxury sedan with July sales of 5,563 units. The IS entry luxury sport

sedan reported combined sales of 4,750 units. The LS flagship luxury sedan

reported combined sales of 1,466 units. The GS luxury sport sedan reported

combined July sales of 1,297 units.

Lexus Division light trucks recorded July sales of 8,963 units, down

20.3 percent from the year-ago month. Lexus sales were led by the RX luxury

utility vehicle, which posted combined July sales of 7,101 units. The RX

400h hybrid luxury utility vehicle reported July sales of 1,439 units. The

LX 570 reported sales of 843 units, an increase of 277.7 percent versus the

same period last year.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 165,522 units. TMS

posted July sales of 20,363 hybrid vehicles. Toyota Division recorded sales

of 18,801 hybrids for the month. Lexus Division reported July sales of

1,562 hybrids.

There were 26 selling days this month, as compared to 24 selling days last

July.

TOYOTA RETAIL SALES
                          (INCLUDES FLEET & HAWAII)
                                  July, 2008

                          -----CURRENT MONTH-----    --CALENDAR YEAR TO DATE--
                                            DSR %                        DSR %
                            2008     2007     CHG       2008       2007    CHG

    YARIS                  8,620    8,126    -2.1     73,300     54,648   33.4
    COROLLA               34,438   29,719     7.0    228,926    231,940   -1.9
    CAMRY                 42,131   41,514    -6.3    282,012    282,044   -0.6
    AVALON                 3,000    5,092   -45.6     27,438     42,614  -36.0
    PRIUS                 14,785   16,062   -15.0    106,225    110,565   -4.5
    SCION xA                   0      338  -100.0         39      9,204  -99.6
    SCION xB               5,081    5,073    -7.5     31,007     23,661   30.3
    SCION tC               4,787    6,229   -29.1     28,517     39,779  -28.7
    SCION xD               2,038        0       -     18,217          0      -
    TOTAL TOYOTA DIV.
     PASS. CAR           114,880  112,153    -5.4    795,682    794,459   -0.4

    ES                     5,563    6,909   -25.7     38,719     47,307  -18.6
    LS                     1,466    2,696   -49.8     13,020     20,268  -36.1
    SC                       143      304   -56.6      1,373      2,400  -43.1
    GS                     1,297    1,954   -38.7     10,356     13,122  -21.5
    IS                     4,750    4,892   -10.4     31,010     32,568   -5.3
    TOTAL LEXUS
     PASS. CAR            13,219   16,755   -27.2     94,478    115,665  -18.8

    TOTAL TOYOTA
     PASS. CAR           128,099  128,908    -8.3    890,160    910,124   -2.7

    SIENNA                 8,726   11,599   -30.6     74,996     84,948  -12.2
    RAV4                  12,006   14,494   -23.5     83,522    101,618  -18.3
    FJ CRUISER             1,577    4,128   -64.7     18,239     33,882  -46.5
    4RUNNER                3,107    6,676   -57.0     30,228     50,870  -40.9
    HIGHLANDER             6,763    8,858   -29.5     68,152     73,607   -7.9
    LAND CRUISER             285      163    61.4      2,772      1,408   95.8
    SEQUOIA                2,823    1,733    50.4     19,367     14,582   32.1
    TOTAL SUV             26,561   36,052   -32.0    222,280    275,967  -19.9

    4X2 TACOMA             6,438    8,279   -28.2     54,359     63,059  -14.3
    4X4 TACOMA             5,224    5,684   -15.2     41,371     43,366   -5.1
    TOTAL TACOMA          11,662   13,963   -22.9     95,730    106,425  -10.6
    TUNDRA                13,413   23,150   -46.5     89,929    105,990  -15.6
    TOTAL PICKUP          25,075   37,113   -37.6    185,659    212,415  -13.1
    TOTAL TOYOTA DIV.
     LT TRUCK             60,362   84,764   -34.3    482,935    573,330  -16.2
    LX                       843      206   277.7      5,021      1,751  185.1
    GX                     1,019    1,767   -46.8      9,783     12,273  -20.7
    RX                     7,101    8,413   -22.1     49,611     57,654  -14.4
    TOTAL LEXUS
     LIGHT TRUCK           8,963   10,386   -20.3     64,415     71,678  -10.6

    TOTAL TOYOTA
     LIGHT TRUCK          69,325   95,150   -32.7    547,350    645,008  -15.6

    TOTAL TOYOTA DIV.    175,242  196,917   -17.9  1,278,617  1,367,789   -7.0
    TOTAL LEXUS           22,182   27,141   -24.6    158,893    187,343  -15.7

    TOTAL TOYOTA         197,424  224,058   -18.7  1,437,510  1,555,132   -8.1
    MEMO:
    DOM. COROLLA          23,427   27,684   -21.9    188,494    209,346  -10.5
    DOM. CAMRY            41,595   36,880     4.1    276,326    235,424   16.7
    DOM. PICKUP           25,075   37,113   -37.6    185,659    212,415  -13.1
    DOM. RX                5,346    6,100   -19.1     35,202     41,498  -15.6

    SELLING DAYS              26       24                179        178

    TOYOTA DIV.
     IMPORT CAR           46,858   42,497     1.8    303,424    307,075   -1.7
    LEXUS IMPORT CAR      13,219   16,755   -27.2     94,478    115,665  -18.8
    TOYOTA DIV NA
     BUILT CARS           68,022   69,656    -9.9    492,258    487,384    0.4
    TOTAL TOYOTA CARS    128,099  128,908    -8.3    890,160    910,124   -2.7

    TOYOTA DIV. IMPORT
     LT TRUCK             23,738   34,319   -36.2    202,913    261,385  -22.8
    LEXUS IMPORT
     LT TRUCK              3,617    4,286   -22.1     29,213     30,180   -3.7
    TOYOTA DIV NA BUILT
     LT TRUCK             36,624   50,445   -33.0    280,022    311,945  -10.7
    LEXUS NA BUILT
     LT TRUCK              5,346    6,100   -19.1     35,202     41,498  -15.6
    TOTAL TOYOTA
     LT TRUCK             69,325   95,150   -32.7    547,350    645,008  -15.6

    SPORT UTILITY
     VEHICLES             33,947   42,310   -25.9    268,456    313,763  -14.9
       Memo: Lexus
        Sport Utility      8,963   10,386   -20.3     64,415     71,678  -10.6

    SMALL VANS             8,726   11,599   -30.6     74,996     84,948  -12.2
    PICKUPS               25,075   37,113   -37.6    185,659    212,415  -13.1

    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA               23,427   27,684   -21.9    188,494    209,346  -10.5
    CAMRY                 41,595   36,880     4.1    276,326    235,424   16.7
    AVALON                 3,000    5,092   -45.6     27,438     42,614  -36.0
    SIENNA                 8,726   11,599   -30.6     74,996     84,948  -12.2
    PICKUP                25,075   37,113   -37.6    185,659    212,415  -13.1
    SEQUOIA                2,823    1,733    50.4     19,367     14,582   32.1
    RX                     5,346    6,100   -19.1     35,202     41,498  -15.6
    TOTAL                109,992  126,201   -19.5    807,482    840,827   -4.5
    N.A. VEHICLES
     % OF TOTAL             55.7%    56.3%              56.2%      54.1%

    SELLING DAYS              26       24                179        178
    DSR = DAILY
     SELLING RATE

[siegen]

Words....just....can't.....describe.....

:sign0200:

[deftonesfan867]

What?? No best ever?!?! Muahahahaha...

[deftonesfan867]

It's also funny that they separate Toyota and Lexus sales even tho it's the same company. As a whole they declined HUGE.

[gm4life]

What was it with them together? Poor Turd no one wants you anymore.

[VenSeattle]

What was it with them together? Poor Turd no one wants you anymore.

Uhm... First two paragraphs of the press release state:

TORRANCE, Calif., Aug. 1 /PRNewswire/ -- Toyota Motor Sales (TMS),

U.S.A., Inc.

, today reported July sales of 197,424 vehicles, a decrease of

18.7 percent from last July

, on a daily selling rate basis.

The Toyota Division posted July sales of 175,242 units, a decrease of

17.9 percent from last July. The Lexus Division reported July sales of

22,182 units, a decrease of 24.6 percent from the year-ago month.

They've always provided a combined percentage and a divisional break down1... no different from GM, Ford, Chrysler, etc... I decided to show the division percentages in the sub-titles for Honda, Toyota, and Nissan because of personal preference. TMS USA rides on the coat-tails of Lexus' superior quality, but the division is seeing dramatic sales declines in Europe, Japan, and the US.

[Cremazie]

I think the FJ will disappear:

FJ CRUISER 1,577 4,128 -64.7 18,239 33,882 -46.5

[VenSeattle]

Yeah... back when the news came out about the frames cracking, Toyota announced the FJ was a one-generation vehicle. There won't be a Gen-2. Thankfully.

[Lamar]

How is it that their big behemoth SUVs still post increases?

[regfootball]

tundra sucks and so do its sales

[Intrepidation]

This sales report is the best ever!

[Robert Hall]

How is it that their big behemoth SUVs still post increases?

I think it's because those 3 were redesigned for '08 (Seqouia, LX, Land Cruiser), so '07 was the last year of the previous generations..

[Robert Hall]

It's also funny that they separate Toyota and Lexus sales even tho it's the same company. As a whole they declined HUGE.

Well, GM separates Chevy, Pontiac, Buick, etc sales even though they are brands of the same company...same rationale.

Edited August 2, 2008 by moltar

[Guest aatbloke]

It's also funny that they separate Toyota and Lexus sales even tho it's the same company.

They're separating the brand marques within the company. This is essential in the concept of highlighting cost centres, one which would go down further to individual models and parts of each individual model. I think you'll find that GM would also break down their Buick, Chevrolet, GMC, Pontiac, Hummer and Cadillac sales, even thouhg they're mere brand marques belonging to the same company.

[Guest aatbloke]

This sales report is the best ever!

Who's isn't right now?

[gmcbob]

I know sales for big trucks are down (and becoming less important) for all the big car companies, but I still think GM could have swayed a few more Tundra buyers over the last year if it would have put a little bit stronger drive train in their new trucks (like offering the 6 speed and the 6.2L right out of the box). I see A LOT of Tundras here in Houston (mostly the 5.7L versions)- and I mean A LOT. Granted, F-150s, Silverados and Rams have always been popular here in Texas, but the new Tundras are popping up in my line of sight constantly now. I'd be willing to bet this (and maybe Los Angeles) has to be Toyota's biggest market for the Tundra. It's actually quite insane guys - GM management would be really disappointed if they drove around Houston for a few days (well, not just because of the Tundras either though I'm afraid .) On my way home from work it's nothing for me to see 2 or 3 of them in traffic around me at any given time. I notice they're very popular amongst the young guys in their late 20s who may have either owned a Tacoma (or maybe even a Z71 or something) in college and just like driving big trucks, and either didn't want a domestic or just liked the Tundra more.

I test drove one back to back against a new Sierra (just to see what all the hoop la was about) last fall and I hate to admit this, but the Tundra was definitely pretty nice and in certain ways, a little better - (ah, note to GM, you may want to give your dealers at least 1 or 2 6.0L engines on the lot, and not load up an entire dealership with 4.8 and 5.3s). Don't get me wrong, if I'm getting a full size truck, it's either going to be a GM or a Ford, but still, I could definitely see why someone who didn't have his heart set on only driving a domestic named truck would like it. The over the top styling and the fact it's built by the single company that wants to see Detroit die a horrible death aside, it was a nice truck. At the end of the day though, if I had to get another truck (I had two Sierras, an 01 and an 04 that I both loved), it would be a domestic - I just had to get this off my chest on the Tundra. I don't like that it's so hot, but then again, I really can understand why it sells like it does here in truck country - it's a pretty competitive vehicle.

But, I think this and the Big 3 trucks are going to become less relevant for guys (and a select few women) to have as daily drivers. Even the rednecks here in Houston are starting to drive their wives cars to work (at least the ones in my office) and letting their "pick em up" trucks sit at home.

Either way - I like when Toyota suffers a crappy sales month.

Edited August 2, 2008 by gmcbob

[Guest aatbloke]

Yeah... back when the news came out about the frames cracking, Toyota announced the FJ was a one-generation vehicle. There won't be a Gen-2. Thankfully.

I think it's obvious the new FJ was always going to be a one-off, since it paid so much homage to the old 1960's FJ, a more obscure vehicle in very much the same way as the last Ford Thunderbird did. It was only ever going to appeal to those who bought into that concept and model history. Had the likes of the Beetle and Mini not appeal to the public's imagination for obvious retro-styled vehicles (the difference here being they're comparatively cheap to run), they may well have ended up along the same avenue.

[the_yellow_dart]

It's their best-ever monthly sales decline!!!

[A Horse With No Name]

Yeah... back when the news came out about the frames cracking, Toyota announced the FJ was a one-generation vehicle. There won't be a Gen-2. Thankfully.

+1

Chris

[A Horse With No Name]

It's their best-ever monthly sales decline!!!

:rotflmao: :rotflmao: :rotflmao: :rotflmao: :rotflmao: :rotflmao: :rotflmao:

[BuddyP]

Still hard to believe that 40k people buy those camerys each month.

[deftonesfan867]

I know sales for big trucks are down (and becoming less important) for all the big car companies, but I still think GM could have swayed a few more Tundra buyers over the last year if it would have put a little bit stronger drive train in their new trucks (like offering the 6 speed and the 6.2L right out of the box). I see A LOT of Tundras here in Houston (mostly the 5.7L versions)- and I mean A LOT. Granted, F-150s, Silverados and Rams have always been popular here in Texas, but the new Tundras are popping up in my line of sight constantly now. I'd be willing to bet this (and maybe Los Angeles) has to be Toyota's biggest market for the Tundra. It's actually quite insane guys - GM management would be really disappointed if they drove around Houston for a few days (well, not just because of the Tundras either though I'm afraid .) On my way home from work it's nothing for me to see 2 or 3 of them in traffic around me at any given time. I notice they're very popular amongst the young guys in their late 20s who may have either owned a Tacoma (or maybe even a Z71 or something) in college and just like driving big trucks, and either didn't want a domestic or just liked the Tundra more.

I test drove one back to back against a new Sierra (just to see what all the hoop la was about) last fall and I hate to admit this, but the Tundra was definitely pretty nice and in certain ways, a little better - (ah, note to GM, you may want to give your dealers at least 1 or 2 6.0L engines on the lot, and not load up an entire dealership with 4.8 and 5.3s). Don't get me wrong, if I'm getting a full size truck, it's either going to be a GM or a Ford, but still, I could definitely see why someone who didn't have his heart set on only driving a domestic named truck would like it. The over the top styling and the fact it's built by the single company that wants to see Detroit die a horrible death aside, it was a nice truck. At the end of the day though, if I had to get another truck (I had two Sierras, an 01 and an 04 that I both loved), it would be a domestic - I just had to get this off my chest on the Tundra. I don't like that it's so hot, but then again, I really can understand why it sells like it does here in truck country - it's a pretty competitive vehicle.

But, I think this and the Big 3 trucks are going to become less relevant for guys (and a select few women) to have as daily drivers. Even the rednecks here in Houston are starting to drive their wives cars to work (at least the ones in my office) and letting their "pick em up" trucks sit at home.

Either way - I like when Toyota suffers a crappy sales month.

Without trying to sound racist..I want you too look @ whose driving those new Tundra's. Because if it's anything like around here it's Mexicans who only bought it because it's the newest, chromyist and biggest.