AURA OR INSIGNIA ?

[regfootball]

see question above. My vote is INSIGNIA. sounds more expensive and would keep the opel / saturn versions the same name.

[Guest aatbloke]

I'd like to see Astra, Aura and Antara in the Saturn line-up. Seems to give it more cohesion as a model range.

[Paolino]

Aura. Enough with the name changing. Aura is what people heard was car of the year. Aura has had commercials. How much confusion was there when they introduced the Zephyr and then changed it to MKZ?

[vonVeezelsnider]

Yeah, keep it Aura and let it build some 'cred with customers.

[turbo200]

Aura has had plenty of advertising here, completely effeminite as it may be.

This just brings me back to the point that literally nothing goes well with the name Saturn. Saturn Astra< Opel Astra. Opel Antara >Saturn Antara. Opel Insignia> Saturn Insignia.

It's a lame name and yet another example to discredit the Roger Smith era.

[Northstar]

Stay with Aura. No reason to change a name that isn't tarnished.

[!!!TED!!!]

Aura has had plenty of advertising here, completely effeminite as it may be.

This just brings me back to the point that literally nothing goes well with the name Saturn. Saturn Astra< Opel Astra. Opel Antara >Saturn Antara. Opel Insignia> Saturn Insignia.

It's a lame name and yet another example to discredit the Roger Smith era.

Well, Saturns originally didnt have names.

SC, SL, SW and L.

[wildcat]

Well, let's see. They better not change it, since the "Aura" was COY. Then again, since GM was the one to drop the name Buick "LeSabre" after the car was the top seller in its class and to drop the name Buick "Century" after it won the quality or reliability (... whatever ...) awards, I suppose they'll change it from "Aura" to "Insignia." I can understand the logic in aligning the global products name-wise, but it just seems that GM changes model names and brand taglines/slogans too often. They need somebody who really cares in charge at each of the brands, not some warmed-over transfer who couldn't care less. Someone who'll guide the brand, long-term - like a Bob Lutz clone, but specialized for each brand.