March 2008 Sales: Toyota Motor Sales USA

[VenSeattle]

Toyota Reports March Sales
April 1, 2008 /PRNewswire/
Link to Press Release

TORRANCE, Calif., April 1, 2008 /PRNewswire/ -- Toyota Motor Sales
(TMS), U.S.A., Inc., today reported March sales of 217,730 vehicles, a
decrease of 3.4 percent from last March.

The Toyota Division posted March sales of 192,791, a decrease of 2.9
percent from last March. The Lexus Division reported March sales of 24,939
units, a decrease of 6.9 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded March sales of 114,897 units,
up 1.5 percent from last March. Passenger-car sales were led by Camry,
which posted best-ever March sales of 40,487, an increase of 3.2 percent
over the same period last year. Camry Hybrid reported sales of 6,930 units
in March, up 45 percent over March 2007. The Prius hybrid gas-electric
mid-size sedan posted best-ever March sales of 20,635, an increase of 16.0
percent from last March. Yaris reported all-time best-ever sales of 12,953
units, up 83.2 percent over the year-ago month.

Toyota Division light truck sales were down 8.8 percent, with March
sales of 77,894 units. Light truck sales were led by the Tacoma mid-size
pickup, reporting March sales of 15,587 units. The Tundra full-size pickup
posted best-ever March sales of 14,311, an increase of 16.8 percent over
last March. Highlander and Highlander Hybrid posted combined sales of
10,832 in March. The Highlander Hybrid gas-electric mid-size SUV reported
sales of 2,239 units for the month. Sequoia posted sales of 2,856 units for
the month, up 19.8 percent over the same period last year.

Scion posted March sales of 11,131 units. The xB urban utility vehicle
led the way with March sales of 4,527 units, an increase of 74.2 percent
over last March. The tC sports coupe, in its fourth model year, posted
March sales of 4,082 units.

Lexus Division

Lexus passenger cars reported March sales of 14,881 units, a decrease
of 11.6 percent from March 2007. Passenger-car sales were led by the ES
entry luxury sedan with March sales of 6,019 units. The IS entry luxury
sport sedan reported combined sales of 4,798 units, an increase of 1.8
percent over last March. Sales of the all-new IS F luxury performance sedan
were 323 units. The LS flagship luxury sedan reported combined sales of
2,125 units. The LS 600h L hybrid luxury sedan posted sales of 113 units
for the month. Sales of the GS 460 luxury sport sedan reported a greater
than ten-fold increase as compared to the GS 430 in March 2006.

Lexus Division light trucks reported March sales totaling 10,058 units,
an increase of one percent from the year-ago month. The all-new LX 570
enjoyed sales of 642 units, an increase of 156.1 percent. The RX luxury
utility vehicle posted combined March sales of 7,737 units. The RX 400h
hybrid luxury utility vehicle reported sales of 1,570 units for the month,
up 15.0 percent over the year ago month.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 50,204 units. TMS posted
March sales of 31,552 hybrid vehicles, an increase of 19 percent from last
March. Toyota Division posted sales of 29,804 hybrids while Lexus Division
posted sales of 1,748 hybrids.



There were 26 selling days this month, as compared to 28 selling days last
March.

TOYOTA  RETAIL  SALES
                            (INCLUDES FLEET & HAWAII)
                                   March, 2008

                               -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
                                               DSR %                    DSR %
                                2008     2007  CHG       2008     2007  CHG

    YARIS                     12,953    7,614   83.2   30,377   19,186   60.4
    COROLLA                   25,109   34,355  -21.3   67,047   88,195  -23.0
    CAMRY                     40,487   42,254    3.2  107,002  105,863    2.4
    AVALON                     4,581    7,523  -34.4   12,809   19,635  -33.9
    PRIUS                     20,635   19,156   16.0   42,907   39,682    9.5
    SCION xA                       4    1,865  -99.8       23    5,345  -99.6
    SCION xB                   4,527    2,799   74.2   11,670    8,500   39.1
    SCION tC                   4,082    6,314  -30.4   10,290   15,093  -30.9
    SCION xD                   2,518        0      -    5,903        0      -
    TOTAL TOYOTA DIV. PASS.
     CAR                     114,897  121,881    1.5  288,029  301,501   -3.2
    ES                         6,019    7,444  -12.9   15,160   18,050  -14.9
    LS                         2,125    3,134  -27.0    5,922    8,563  -29.9
    SC                           271      370  -21.1      643      954  -31.7
    GS                         1,668    2,103  -14.6    4,570    5,217  -11.2
    IS                         4,798    5,077    1.8   11,966   12,409   -2.3
    TOTAL LEXUS PASS. CAR     14,881   18,128  -11.6   38,261   45,193  -14.2
    TOTAL TOYOTA PASS. CAR   129,778  140,009   -0.2  326,290  346,694   -4.6
    SIENNA                    12,631   13,071    4.1   34,299   34,959   -0.6
    RAV4                      12,955   17,837  -21.8   34,229   41,405  -16.2
    FJ CRUISER                 3,284    6,057  -41.6    9,875   16,045  -37.6
    4RUNNER                    5,075    9,052  -39.6   15,506   23,937  -34.4
    HIGHLANDER                10,832   11,693   -0.2   33,668   31,383    8.7
    LAND CRUISER                 363      222   76.1    1,217      682   80.8
    SEQUOIA                    2,856    2,568   19.8    7,850    6,938   14.6
    TOTAL SUV                 35,365   47,429  -19.7  102,345  120,390  -13.9
    4X2 TACOMA                 9,090   10,851   -9.8   23,103   27,027  -13.4
    4X4 TACOMA                 6,497    7,392   -5.3   16,673   19,301  -12.5
    TOTAL TACOMA              15,587   18,243   -8.0   39,776   46,328  -13.0
    TUNDRA                    14,311   13,196   16.8   40,784   29,186   41.6
    TOTAL PICKUP              29,898   31,439    2.4   80,560   75,514    8.1
    TOTAL TOYOTA DIV. LT
     TRUCK                    77,894   91,939   -8.8  217,204  230,863   -4.7
    LX                           642      270  156.1    1,921      826  135.6
    GX                         1,679    1,854   -2.5    4,885    5,239   -5.5
    RX                         7,737    8,603   -3.1   21,448   22,233   -2.3
    TOTAL LEXUS LIGHT TRUCK   10,058   10,727    1.0   28,254   28,298    1.2
    TOTAL TOYOTA LIGHT TRUCK  87,952  102,666   -7.7  245,458  259,161   -4.0
    TOTAL TOYOTA DIV.        192,791  213,820   -2.9  505,233  532,364   -3.8
    TOTAL LEXUS               24,939   28,855   -6.9   66,515   73,491   -8.3
    TOTAL TOYOTA             217,730  242,675   -3.4  571,748  605,855   -4.4
    MEMO:
    DOM. COROLLA              21,889   30,233  -22.0   62,758   78,544  -19.0
    DOM. CAMRY                39,421   34,420   23.3  103,974   82,254   28.1
    DOM. PICKUP               29,898   31,439    2.4   80,560   75,514    8.1
    DOM. RX                    5,385    6,608  -12.2   14,867   15,229   -1.1

    SELLING DAYS                  26       28              76       77



    TOYOTA DIV. IMPORT CAR    49,006   49,705    6.2  108,488  121,068   -9.2
    LEXUS IMPORT CAR          14,881   18,128  -11.6   38,261   45,193  -14.2
    TOYOTA DIV NA BUILT CARS  65,891   72,176   -1.7  179,541  180,433    0.8
    TOTAL TOYOTA CARS        129,778  140,009   -0.2  326,290  346,694   -4.6

    TOYOTA DIV. IMPORT LT
     TRUCK                    32,509   44,861  -22.0   94,495  113,452  -15.6
    LEXUS IMPORT LT TRUCK      4,673    4,119   22.2   13,387   13,069    3.8
    TOYOTA DIV NA BUILT LT
     TRUCK                    45,385   47,078    3.8  122,709  117,411    5.9
    LEXUS NA BUILT LT TRUCK    5,385    6,608  -12.2   14,867   15,229   -1.1
    TOTAL TOYOTA LT TRUCK     87,952  102,666   -7.7  245,458  259,161   -4.0

    SPORT UTILITY VEHICLES    42,139   52,099  -12.9  120,724  132,643   -7.8
       Memo: Lexus Sport
        Utility               10,058   10,727    1.0   28,254   28,298    1.2

    SMALL VANS                12,631   13,071    4.1   34,299   34,959   -0.6
    PICKUPS                   29,898   31,439    2.4   80,560   75,514    8.1

    * NORTH AMERICAN BUILT
     VEHICLES
    COROLLA                   21,889   30,233  -22.0   62,758   78,544  -19.0
    CAMRY                     39,421   34,420   23.3  103,974   82,254   28.1
    AVALON                     4,581    7,523  -34.4   12,809   19,635  -33.9
    SIENNA                    12,631   13,071    4.1   34,299   34,959   -0.6
    PICKUP                    29,898   31,439    2.4   80,560   75,514    8.1
    SEQUOIA                    2,856    2,568   19.8    7,850    6,938   14.6
    RX                         5,385    6,608  -12.2   14,867   15,229   -1.1
    TOTAL                    116,661  125,862   -0.2  317,117  313,073    2.6
    N.A. VEHICLES % OF TOTAL   53.6%    51.9%           55.5%    51.7%

    SELLING DAYS                  26       28              76       77
    DSR = DAILY SELLING RATE

[siegen]

Only 4 best-ever's? (including one all-time best-ever)

Toyota's slacking... again.

[siegen]

WOW!

Look at the Corolla sales! What gives Toyota?

An all new model, with gas prices rising, the Civic up 18%, and the Corolla is down 21%!

What is Toyota's excuse for that?

[IfICouldWouldYou?]

Availability?

Price increase?

Americans sobered up?

[A Horse With No Name]

Availability?

Price increase?

Americans sobered up?

There's not enough Beer in a Budweiser truck t9o get me to sign on the line for a Corolla.

Chris

[toesuf94]

WOW!

Look at the Corolla sales! What gives Toyota?

An all new model, with gas prices rising, the Civic up 18%, and the Corolla is down 21%!

What is Toyota's excuse for that?

Nobody wants another warmed over bar of soap on wheels with a lactating badger in the front seat that will gnaw your face off if your cell phone rings...no matter how many $189/month signs they hang on the ugly step-child of Camry.

PLUS! If you buy one, your girlfriend gets banged by the entire water-polo team. Who wants sloppy sevenths? eww. Plus you have to drive a Corolla.

Edited April 2, 2008 by toesuf94

[A Horse With No Name]

Interesting, xB sales are up...seems like the second gen xB is starting to find its market niche.

tC sales aren't bad for a 4 year old design.

Overall though I see stiff competition for Toyota ahead.

Chris

[jbartley]

not good sales for a new corolla...

ummm so the lucerne outsells the avalon now? yay!

[SuperSport623]

Nobody wants another warmed over bar of soap on wheels with a lactating badger in the front seat that will gnaw your face off if your cell phone rings...no matter how many $189/month signs they hang on the ugly step-child of Camry.

PLUS! If you buy one, your girlfriend gets banged by the entire water-polo team. Who wants sloppy sevenths? eww. Plus you have to drive a Corolla.

:rotflmao:

such goofey commercials....