FORD January 08 Sales

[regfootball]

mods please edit as you see fit.

http://media.ford.com/article_display.cfm?article_id=27570

http://media.ford.com/pdf/January08sales.pdf

FORD CROSSOVERS STAYED HOT IN JANUARY

Ford crossovers pick up where they left off in 2007; Ford Edge sales climbed 95 percent and Lincoln MKX rose 78 percent.

New Focus bolsters Ford’s share of small car market with 44 percent increase.

Ford, Lincoln and Mercury sales totaled 148,355, down 4 percent.

Total Ford Motor Company sales (including Jaguar, Land Rover, and Volvo) totaled 159,914, down 4 percent.

Download PDF

Download Soundbites

DEARBORN, Mich., Feb. 1, 2008 – Demand for Ford’s crossovers remained strong in January. Sales for the Ford Edge were 95 percent higher than a year ago and the Lincoln MKX was up 78 percent.

Retail demand for Ford, Lincoln and Mercury cars also was strong in January, especially for the new Focus. Sales for the Focus were up 44 percent compared with a year ago, with retail sales up 33 percent. Combined retail sales for the Ford Fusion, Mercury Milan, and Lincoln MKZ also were higher than a year ago.

“We’re very pleased with this result,” said Jim Farley, Ford’s group vice president, Marketing and Communications. “Our dealers really delivered this month, despite a challenging economic and competitive environment.

“It’s not going to get any easier – at least for awhile,” said Farley. “Recent monetary actions and the proposed stimulus package may help the economy later this year, but we’re not pinning our hopes on that. Our plan is based on restructuring our business to be profitable at lower demand and changed mix while also accelerating the development of new products people want to buy.”

The next wave of new Ford products will arrive this summer – the distinctively designed Ford Flex crossover and the elegant Lincoln MKS sedan. A new Ford F-150 pickup truck will debut later in the fall.

Ford, Lincoln and Mercury sales totaled 148,355, down 4 percent compared with a year ago.

Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, were 159,914, down 4 percent.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 245,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

FORD MOTOR COMPANY JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

Sales By Brand

Ford 131,074 132,006 -0.7 131,074 132,006 -0.7

Mercury 9,296 12,604 -26.2 9,296 12,604 -26.2

Lincoln 7,985 9,594 -16.8 7,985 9,594 -16.8

Total Ford, Lincoln and Mercury 148,355 154,204 -3.8 148,355 154,204 -3.8

Jaguar 664 1,390 -52.2 664 1,390 -52.2

Land Rover 2,859 3,433 -16.7 2,859 3,433 -16.7

Volvo 8,036 7,808 2.9 8,036 7,808 2.9

Total Ford Motor Company 159,914 166,835 -4.1 159,914 166,835 -4.1

Memo: Cars and Trucks

Cars 50,076 55,842 -10.3 50,076 55,842 -10.3

Trucks 109,838 110,993 -1.0 109,838 110,993 -1.0

Total Ford Motor Company 159,914 166,835 -4.1 159,914 166,835 -4.1

FORD BRAND JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

Crown Victoria 4,431 5,424 -18.3 4,431 5,424 -18.3

Taurus 4,180 3,526 18.5 4,180 3,526 18.5

Fusion 9,183 10,529 -12.8 9,183 10,529 -12.8

Focus 11,600 8,035 44.4 11,600 8,035 44.4

Mustang 6,545 9,064 -27.8 6,545 9,064 -27.8

GT 0 62 -100.0 0 62 -100.0

Total Ford Cars 35,939 36,640 -1.9 35,939 36,640 -1.9

Escape 11,191 8,408 33.1 11,191 8,408 33.1

Edge 10,888 5,586 94.9 10,888 5,586 94.9

Taurus X 2,234 2,011 11.1 2,234 2,011 11.1

Explorer 7,217 8,876 -18.7 7,217 8,876 -18.7

Expedition 4,963 6,143 -19.2 4,963 6,143 -19.2

Freestar 0 1,072 -100.0 0 1,072 -100.0

Econoline/Club Wagon 11,333 12,521 -9.5 11,333 12,521 -9.5

Ranger 5,546 4,652 19.2 5,546 4,652 19.2

F-Series 41,125 44,919 -8.4 41,125 44,919 -8.4

Low Cab Forward 79 220 -64.1 79 220 -64.1

Heavy Trucks 559 958 -41.6 559 958 -41.6

Total Ford Trucks 95,135 95,366 -0.2 95,135 95,366 -0.2

Total Ford Brand 131,074 132,006 -0.7 131,074 132,006 -0.7

LINCOLN AND MERCURY BRAND JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

Grand Marquis 1,963 4,053 -51.6 1,963 4,053 -51.6

Sable 986 1,190 -17.1 986 1,190 -17.1

Milan 2,453 2,662 -7.9 2,453 2,662 -7.9

Total Mercury Cars 5,402 7,905 -31.7 5,402 7,905 -31.7

MKZ 2,712 2,209 22.8 2,712 2,209 22.8

Town Car 206 3,124 -93.4 206 3,124 -93.4

Total Lincoln Cars 2,918 5,333 -45.3 2,918 5,333 -45.3

Total Mercury

and Lincoln Cars 8,320 13,238 -37.2 8,320 13,238 -37.2

Mariner 2,341 2,633 -11.1 2,341 2,633 -11.1

Mountaineer 1,553 1,891 -17.9 1,553 1,891 -17.9

Monterey 0 175 -100.0 0 175 -100.0

Total Mercury Trucks 3,894 4,699 -17.1 3,894 4,699 -17.1

MKX 3,026 1,699 78.1 3,026 1,699 78.1

Navigator 1,665 1,788 -6.9 1,665 1,788 -6.9

Mark LT 376 774 -51.4 376 774 -51.4

Total Lincoln Trucks 5,067 4,261 18.9 5,067 4,261 18.9

Total Mercury

and Lincoln Trucks 8,961 8,960 0.0 8,961 8,960 0.0

Total Mercury

and Lincoln Vehicles 17,281 22,198 -22.2 17,281 22,198 -22.2

Total Lincoln Brand 7,985 9,594 -16.8 7,985 9,594 -16.8

Total Mercury Brand 9,296 12,604 -26.2 9,296 12,604 -26.2

JAGUAR BRAND JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

XJ 202 384 -47.4 202 384 -47.4

S-TYPE 113 310 -63.5 113 310 -63.5

X-TYPE 99 269 -63.2 99 269 -63.2

XK 250 427 -41.5 250 427 -41.5

Total Jaguar 664 1,390 -52.2 664 1,390 -52.2

VOLVO BRAND JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

C30 351 0 NA 351 0 NA

S40 1,519 1,371 10.8 1,519 1,371 10.8

V50 163 195 -16.4 163 195 -16.4

S60 1,713 1,235 38.7 1,713 1,235 38.7

V70 167 257 -35.0 167 257 -35.0

XC70 965 855 12.9 965 855 12.9

C70 375 385 -2.6 375 385 -2.6

S80 865 1,131 -23.5 865 1,131 -23.5

XC90 1,918 2,379 -19.4 1,918 2,379 -19.4

Total Volvo 8,036 7,808 2.9 8,036 7,808 2.9

LAND ROVER BRAND JANUARY 2008 U.S. SALES

January % Year-To-Date %

2008 2007 Change 2008 2007 Change

Range Rover 776 930 -16.6 776 930 -16.6

Range Rover Sport 1,030 1,263 -18.4 1,030 1,263 -18.4

LR3 379 1,239 -69.4 379 1,239 -69.4

LR2 674 0 NA 674 0 NA

Freelander 0 1 -100.0 0 1 -100.0

Total Land Rover 2,859 3,433 -16.7 2,859 3,433 -16.7

Edited February 2, 2008 by regfootball

[regfootball]

Focus UP 44% BTW.

Let's see, it's crap because it's not the Euro Focus.

But sales are up 44%.

blows that warped theory out of the water.

And SYNC is not part of this equation.....?

taurus up 18.5%

EDGE UP 94.9%

Edited February 1, 2008 by regfootball

[Intrepidation]

Focus had nowhere to go but up.

Still down 4% overall though.

Edge is doing well.

Edited February 1, 2008 by Dodgefan

[Z-06]

Fleets?

[Drew Dowdell]

Focus UP 44% BTW.

Let's see, it's crap because it's not the Euro Focus.

But sales are up 44%.

blows that warped theory out of the water.

And SYNC is not part of this equation.....?

taurus up 18.5%

EDGE UP 94.9%

'07 Focus = unloved little econobox

'08 Focus = shiny re-do of the little econobox with neato iPod thingy built right in.

Results = Retail sales up 33% over all sales up 44%

'07 Malibu = unloved mid-sized

'08 Malibu = fantabulously new mid-sized which reviewers can't decide if it's better than the Accord or Camry.... but definitely better than the Altima; Note, no NAV or neato iPod thingy built right in.

Results = Retail Sales up 198% and over all sales up 58%

just sayin.....

[regfootball]

just have always been saying that an Ipod plug in, voice commands and decent mpg is capable of being a bigger purchase factor than 'European pedigree'. bottom line is ford is likely pleased with the increase vs. the investment, which is all that matters and it will carry them over in the 2+ years just fine until the Vervish Focus is on the sales floor here.

If the Euro Focus thing mattered, sales would be down.

Glad to see the taurus get some love, despite ZERO advertising.

Edited February 1, 2008 by regfootball

[Brougham-Holiday]

Wow the Taurus only sold 4100 cars, even the ancient W body Impala sold 3 times that. Looking at the sales figures all the Taurus did was take Crown Vic/ Grand Marquis sales.

[chevelle454]

I can't believe anyone would buy a Focus. It looks like a bad mix of a 92 Escort and a 70's Jap compact car. It is good thing for Ford that people who typically buy Fords don't expect much from their cars and are happy if they can go a couple months without problems.

[Chicagoland]

People dont all think alike. I can believe people are buying it. "Everyone in the US" isn't wishing for old GM iron. The new Focus is fine and didn't need the C1 chasiss to sell. The Euro-philes end up getting used Jettas anyway.

[regfootball]

People dont all think alike. I can believe people are buying it. "Everyone in the US" isn't wishing for old GM iron. The new Focus is fine and didn't need the C1 chasiss to sell. The Euro-philes end up getting used Jettas anyway.

what he said. exactly. the euro focus did not have the styling mojo or the cache to overcome the prejudice of VW bangers and rice lovers. it may have handled well, but there is nothing else exceptional enough about its feature set to make a dramatic difference in its sales to offset the investment required to bring it here.

[Intrepidation]

what he said. exactly. the euro focus did not have the styling mojo or the cache to overcome the prejudice of VW bangers and rice lovers. it may have handled well, but there is nothing else exceptional enough about its feature set to make a dramatic difference in its sales to offset the investment required to bring it here.

And I suppose this Focus has styling mojo? Please, unless by "mojo" you mean "ugly" then sure, it has that in spades. Oh well, at least it has a selling point, and I suspect Sync is the main reason people buy these things. Sure, it's cool and good for Ford they've got such a hot feature, but one shouldn't be buying a car for it's cool feature alone.

[Cory Wolfe]

Focus UP 44% BTW.

Let's see, it's crap because it's not the Euro Focus.

But sales are up 44%.

blows that warped theory out of the water.

And SYNC is not part of this equation.....?

taurus up 18.5%

EDGE UP 94.9%

Last I checked, the Camry was still the best selling vehicle... That warped theory does not say crap will not sell, because crap will, in fact, sell.

[regfootball]

And I suppose this Focus has styling mojo? Please, unless by "mojo" you mean "ugly" then sure, it has that in spades. Oh well, at least it has a selling point, and I suspect Sync is the main reason people buy these things. Sure, it's cool and good for Ford they've got such a hot feature, but one shouldn't be buying a car for it's cool feature alone.

welcome to the 21st century, gadgets matter to people more than cars themselves.

besides if people buy cars for 'a cool feature', they shouldn't buy for example, RWD only, or 'it has nav' or 'it has a chilled glovebox'.

features are how cars stand out in the marketplace.

no one should buy a car because of ONStar then I guess......or a third row seat, or side airbags, or bose audio, etc.

Edited February 2, 2008 by regfootball

[Intrepidation]

welcome to the 21st century, gadgets matter to people more than cars themselves.

besides if people buy cars for 'a cool feature', they shouldn't buy for example, RWD only, or 'it has nav' or 'it has a chilled glovebox'.

features are how cars stand out in the marketplace.

no one should buy a car because of ONStar then I guess......or a third row seat, or side airbags, or bose audio, etc.

You missed the point. It's pathetic that the car's only merit is the Sync system. That's it. It's average at best in terms of power and dynamics, while being ugly on the outside and cheap on the inside.

Nice way to sneak a shot at Chrysler BTW.

You're so predictable in that you'll defend to the death a crappy Ford product for the same reasons you'll bash a competitor's product. When it debuted, MyGig was and and still is a less common "cool" feature that combines HD based Navigation with 20 Gigs to store your music on, instead of having to use an mp3 player. How about UConnect hands free cell phone technology? Sirius Satellite e TV, another distinguishing feature. All are very cool features, yet you'll bitch and moan like a teenager on PMS because the plastics aren't up to par, yet the bitching is conspicuously absent in a product like the Focus, which has a cheap, rather dull looking interior.

[Northstar]

Last I checked, the Camry was still the best selling vehicle... That warped theory does not say crap will not sell, because crap will, in fact, sell.

Best selling car, not best selling vehicle :AH-HA_wink:

[A Horse With No Name]

Getting back on track, Mustang sales are down 27+ percent, which does not bode well in some ways for the Challenger/Camaro coming out.

Ford is still in trouble. Focus is selling on one feature and price. Taurus sales are wayyy down from a few years ago. Fusion is down, probably du to the 'bu.

You can't justify Ford's product lineup on just the Edge, just like you can't justify Mazda lineup based on the success of the '3.

Ford really needs better updated product, like it or not. That they only were down 4% seems to me just a mild respite in a period of steep decline.

Chris

[CARBIZ]

Ford needs to take all their designers into a field and shoot them. The only decent looking cars they have are the Mustang and the Fusion. The rest are boring and simply do not stand out in a very crowded market. They have done wonders with their small SUVs and 'cross-overs,' but they are rapidly becoming a one-trick car company.

Love 'em or hate 'em, the Chrysler 'boxy' styling stands out. GM still has market share to envy (or squander) and is winning back legions of defectees with the Malibu, CTS and their mid-size SUVs. Ford needs to be very careful, as they are running a high risk of becoming irrelevant. Honda and Toyota already have lots of irrelevant vehicles that the mindless masses buy because they are imports. What is going to be Ford's excuse?

I, for one, would hate to see Ford go away. Too much heritage and tradition on these shores.

[A Horse With No Name]

Would hate to see Ford go away. But I agree, and will donate my Remington to the cause if you will kindly round up the arch-idiots from the design studio who penned these wonders in the first place.

Chris

[CARBIZ]

Would hate to see Ford go away. But I agree, and will donate my Remington to the cause if you will kindly round up the arch-idiots from the design studio who penned these wonders in the first place.

Chris

[Intrepidation]

Ford needs to hire some, or all, of their designers from Europe to work stateside, or send the American team on a pilgrimage to Europe to see how it's done.

I mean, look at the Escape (although sales are up, good for it), and then look at the Kuga.

It's not a bad looking vehicle, and I for one am amazed that sales are up after an MCE OF a fairly old trucklet, but it doesn't break any new ground, and hardly stands out in the market. Image how well something exciting to look at like the Kuga would sell in a land of CUV that look rather weird like the CR-V or bland.

[Lamar]

Ford needs to hire some, or all, of their designers from Europe to work stateside, or send the American team on a pilgrimage to Europe to see how it's done.

I mean, look at the Escape (although sales are up, good for it), and then look at the Kuga.

It's not a bad looking vehicle, and I for one am amazed that sales are up after an MCE OF a fairly old trucklet, but it doesn't break any new ground, and hardly stands out in the market. Image how well something exciting to look at like the Kuga would sell in a land of CUV that look rather weird like the CR-V or bland.

Kuga from the side reminds me of one of the Acura CUVs...

[Cory Wolfe]

You missed the point. It's pathetic that the car's only merit is the Sync system. That's it. It's average at best in terms of power and dynamics, while being ugly on the outside and cheap on the inside.

Nice way to sneak a shot at Chrysler BTW.

You're so predictable in that you'll defend to the death a crappy Ford product for the same reasons you'll bash a competitor's product. When it debuted, MyGig was and and still is a less common "cool" feature that combines HD based Navigation with 20 Gigs to store your music on, instead of having to use an mp3 player. How about UConnect hands free cell phone technology? Sirius Satellite e TV, another distinguishing feature. All are very cool features, yet you'll bitch and moan like a teenager on PMS because the plastics aren't up to par, yet the bitching is conspicuously absent in a product like the Focus, which has a cheap, rather dull looking interior.

FTW.

Best selling car, not best selling vehicle

Eh... it's all semantics, the point remains.

Edited February 2, 2008 by blackviper8891

[regfootball]

You missed the point. It's pathetic that the car's only merit is the Sync system. That's it. It's average at best in terms of power and dynamics, while being ugly on the outside and cheap on the inside.

Nice way to sneak a shot at Chrysler BTW.

You're so predictable in that you'll defend to the death a crappy Ford product for the same reasons you'll bash a competitor's product. When it debuted, MyGig was and and still is a less common "cool" feature that combines HD based Navigation with 20 Gigs to store your music on, instead of having to use an mp3 player. How about UConnect hands free cell phone technology? Sirius Satellite e TV, another distinguishing feature. All are very cool features, yet you'll bitch and moan like a teenager on PMS because the plastics aren't up to par, yet the bitching is conspicuously absent in a product like the Focus, which has a cheap, rather dull looking interior.

holy $h! you have issues. man-o!

i never dissed any of dcx's tech stuff ever. it's all cool stuff. i will say this....why do you suppose dcx is updating all the crappy interiors?