January 2008: Toyota Motor Co. Sales

[Lamar]

SOURCE

February 1, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales of 171,849 vehicles, a decrease of 2.3 percent from last January.

"On the retail front, consumers are sitting in the catbird's seat, with falling interest rates and a competitive market giving rise to showroom values," said Jim Lentz, TMS president. "On the product front, the migration toward passenger cars dovetails nicely with February's launch of the all-new Corolla and Matrix."

The Toyota Division posted January sales of 151,550, a decrease of 1.4 percent from last January. The Lexus Division reported January sales of 20,299 units, a decrease of 8.2 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded January sales of 83,409 units, down 3.8 percent from last January. Passenger-car sales were led by Camry, which posted best-ever January sales of 31,601, an increase of 0.4 percent over the same period last year. Camry Hybrid reported sales of 3,750 units in January, up 34 percent over January 2007. The Prius hybrid gas-electric mid-size sedan posted best-ever January sales of 11,379, an increase of 37.1 percent over last January. Yaris reported best-ever January sales of 7,666 units, up 30.6 percent over the year-ago month.

Toyota Division light truck sales were up 1.6 percent, with best-ever January sales of 68,141 units. Light truck sales were led by the Tundra full-size pickup with best-ever January sales of 12,073, an increase of 91 percent over last January. Highlander and Highlander Hybrid posted combined best-ever sales of 12,323 in January, up 19.4 percent over the year-ago month. The Highlander Hybrid gas-electric mid-size SUV reported sales of 2,143 units for the month, an increase of 18 percent over the year-ago month. Sequoia posted sales of 2,377 units for the month, up 15.5 percent over the same period last year.

Scion posted January sales of 7,872 units. The tC sports coupe led the way with January sales of 2,947 units. The xB urban utility vehicle posted January sales of 3,319 units, an increase of 17.2 percent over last January.

Lexus Division

Lexus passenger cars reported January sales of 11,177 units, a decrease of 17.7 percent from January 2007. Passenger-car sales were led by the ES 350 luxury sedan with January sales of 4,346 units. The IS 250/350 luxury sport sedan reported sales of 3,262 units. The LS 460/460 L and new LS 600h L luxury sedans reported combined sales of 1,906 units. The LS 600h L hybrid luxury sedan posted sales of 105 units for the month. The GS 350 luxury sport sedan had sales of 1,270 units, while the GS 460/450h posted combined sales of 210 units, an increase of 14.8 percent.

Lexus Division light trucks reported January sales totaling 9,122 units, an increase of 6.8 percent from the year-ago month. The all-new LX 570 enjoyed sales of 710 units, an increase of 147.4 percent. The RX 350 and RX 400h posted combined January sales of 6,755 units, an increase of 3.2 percent. The RX 400h hybrid luxury utility vehicle reported sales of 1,211 units for the month.

TMS Hybrids

TMS posted January sales of 18,652 hybrid vehicles, up 30 percent over last January. Toyota Division posted sales of 17,272 hybrids, up 34 percent over January 2007. Lexus Division posted sales of 1,380 hybrids.

There were 25 selling days this month and last January.

If someone can come behind me with the sales breakdown sometime in the future, I'd appreciate it.

Source

TOYOTA  RETAIL  SALES
(INCLUDES FLEET & HAWAII)
                           Jan-08

            ----- CURRENT MONTH --        -- CALENDAR YEAR TO DATE --
                                        DSR %                   DSR %
                          2008    2007    CHG     2008    2007    CHG

YARIS                    7,666   5,870    30.6   7,666   5,870    30.6
COROLLA                 20,736  25,519   -18.7  20,736  25,519   -18.7
CAMRY                   31,601  31,461     0.4  31,601  31,461     0.4
AVALON                   4,155   6,529   -36.4   4,155   6,529   -36.4
PRIUS                   11,379   8,299    37.1  11,379   8,299    37.1
SCION xA                     9   1,758   -99.5       9   1,758   -99.5
SCION xB                 3,319   2,833    17.2   3,319   2,833    17.2
SCION tC                 2,947   4,413   -33.2   2,947   4,413   -33.2
SCION xD                 1,597       0-          1,597       0-
TOTAL TOYOTA DIV. 
PASS. CAR              83,409  86,682    -3.8  83,409  86,682    -3.8
ES 350                   4,346   5,320   -18.3   4,346   5,320   -18.3
LS 460/600h L            1,906   3,006   -36.6   1,906   3,006   -36.6
SC 430                     183     302   -39.4     183     302   -39.4
GS 350                   1,270   1,368    -7.2   1,270   1,368    -7.2
GS 460/450h                210     183    14.8     210     183    14.8
IS 250/350               3,262   3,395    -3.9   3,262   3,395    -3.9
TOTAL LEXUS PASS. CAR   11,177  13,574   -17.7  11,177  13,574   -17.7
TOTAL TOYOTA PASS. CAR  94,586 100,256    -5.7  94,586 100,256    -5.7
SIENNA                  10,406  10,849    -4.1  10,406  10,849    -4.1
RAV4                    10,897  11,925    -8.6  10,897  11,925    -8.6
FJ CRUISER               3,071   4,948   -37.9   3,071   4,948   -37.9
4RUNNER                  5,470   7,330   -25.4   5,470   7,330   -25.4
HIGHLANDER              12,323  10,322    19.4  12,323  10,322    19.4
LAND CRUISER               460     234    96.6     460     234    96.6
SEQUOIA                  2,377   2,058    15.5   2,377   2,058    15.5
TOTAL SUV               34,598  36,817    -6.0  34,598  36,817    -6.0
4X2 TACOMA               6,359   7,478   -15.0   6,359   7,478   -15.0
4X4 TACOMA               4,705   5,585   -15.8   4,705   5,585   -15.8
TOTAL TACOMA            11,064  13,063   -15.3  11,064  13,063   -15.3
TUNDRA                  12,073   6,321    91.0  12,073   6,321    91.0
TOTAL PICKUP            23,137  19,384    19.4  23,137  19,384    19.4
TOTAL TOYOTA DIV. 
LT TRUCK               68,141  67,050     1.6  68,141  67,050     1.6
LX 570                     710     287   147.4     710     287   147.4
GX 470                   1,657   1,713    -3.3   1,657   1,713    -3.3
RX 350/400h              6,755   6,544     3.2   6,755   6,544     3.2
TOTAL LEXUS LIGHT 
TRUCK                   9,122   8,544     6.8   9,122   8,544     6.8
TOTAL TOYOTA LIGHT 
  TRUCK                 77,263  75,594     2.2  77,263  75,594     2.2
TOTAL TOYOTA DIV.      151,550 153,732    -1.4 151,550 153,732    -1.4
TOTAL LEXUS             20,299  22,118    -8.2  20,299  22,118    -8.2
TOTAL TOYOTA           171,849 175,850    -2.3 171,849 175,850    -2.3
MEMO:
DOM. COROLLA            20,722  22,762    -9.0  20,722  22,762    -9.0
DOM. CAMRY              30,561  22,844    33.8  30,561  22,844    33.8
DOM. PICKUP             23,137  19,384    19.4  23,137  19,384    19.4
DOM. RX 350              4,687   3,789    23.7   4,687   3,789    23.7

SELLING DAYS                25      25              25      25



TOYOTA DIV. IMPORT 
CAR                    27,971  34,547   -19.0  27,971  34,547   -19.0
LEXUS IMPORT CAR        11,177  13,574   -17.7  11,177  13,574   -17.7
TOYOTA DIV NA BUILT 
CARS                   55,438  52,135     6.3  55,438  52,135     6.3
TOTAL TOYOTA CARS       94,586 100,256    -5.7  94,586 100,256    -5.7

TOYOTA DIV. IMPORT 
LT TRUCK               32,221  34,759    -7.3  32,221  34,759    -7.3
LEXUS IMPORT LT TRUCK    4,435   4,755    -6.7   4,435   4,755    -6.7
TOYOTA DIV NA BUILT 
LT TRUCK               35,920  32,291    11.2  35,920  32,291    11.2
LEXUS NA BUILT LT TRUCK  4,687   3,789    23.7   4,687   3,789    23.7
TOTAL TOYOTA LT TRUCK   77,263  75,594     2.2  77,263  75,594     2.2

SPORT UTILITY VEHICLES  40,649  40,413     0.6  40,649  40,413     0.6
   Memo: Lexus Sport 
     Utility             9,122   8,544     6.8   9,122   8,544     6.8

SMALL VANS              10,406  10,849    -4.1  10,406  10,849    -4.1
PICKUPS                 23,137  19,384    19.4  23,137  19,384    19.4

* NORTH AMERICAN BUILT VEHICLES
COROLLA                 20,722  22,762    -9.0  20,722  22,762    -9.0
CAMRY                   30,561  22,844    33.8  30,561  22,844    33.8
AVALON                   4,155   6,529   -36.4   4,155   6,529   -36.4
SIENNA                  10,406  10,849    -4.1  10,406  10,849    -4.1
PICKUP                  23,137  19,384    19.4  23,137  19,384    19.4
SEQUOIA                  2,377   2,058    15.5   2,377   2,058    15.5
RX 350                   4,687   3,789    23.7   4,687   3,789    23.7
TOTAL                   96,045  88,215     8.9  96,045  88,215     8.9
N.A. VEHICLES   
% OF TOTAL                 55.9%   50.2%           55.9%   50.2%

SELLING DAYS                25      25              25      25
DSR = DAILY SELLING RATE

Edited February 1, 2008 by VenSeattle
included breakdown

[Z-06]

Lexus got hammered.

Toyota still manages BEST EVAR!

[Intrepidation]

They still managed to fit a bunch of best-EVARS!!!!111! in there.

[SingleStylish]

Alamo, National, and Enterprise only had Tundra's on the lot in Houston. I think I know how Toyota posted best ever...

[Lamar]

I like how they had the GS 350 and GS 450/460h separated, as if they were any different besides powertrains... Guess they wanted to show a positive gain SOMEwhere in their cars...

[siegen]

I like how they had the GS 350 and GS 450/460h separated, as if they were any different besides powertrains... Guess they wanted to show a positive gain SOMEwhere in their cars...

Moreover, why is the GS460 and GS450h listed together? Is that a typo?

[VenSeattle]

So much for Toyota capping Scion sales at 150k annually

At this rate, they may hit 100k and thats with 2/3rds of the line-up being fresh!

[chevelle454]

Ha Ha. Hopefully this will be a trend for the year.

[Z-06]

Did you see how cleverly the Toy PR machine has shown "increase" in the domestic products produced by it? GM PR needs to learn from these bitches to improve the perception of its in the minds of sheeple Americans.

No other manufacturer shows those numbers. Toy is just trying hard to be a domestic manufacturer.

[enzl]

Great month for GM. Period.

Toyota's got enough momentum within a product cadence lull. I think it's the lower tier Japanese and the Koreans that will suffer big year over year volume reductions.

[pow]

Looks like Prius sales are on their way to 150K/yr..

[regfootball]

toyota really is pouring on the incentives. they are clearly obsessed with volume at any cost.

[enzl]

toyota really is pouring on the incentives. they are clearly obsessed with volume at any cost.

Psst...GM's incentives were up almost 40% vs Jan. 07, too!

Toyota knows how to put their foot on the competitions throat, so it isn't surprising that they're pouring on incentives, especially since the Corolla inventory needs to be cleared and the Camry has fresh competition (which is nice to say about the 'bu, finally.)

Unfortunately, GM is still at $3,400/unit...one of the reasons they bucked this month's downward trend in the marketplace. I'm looking forward to GM keeping the momentum going...they've teased their fan base before with decent figures, albeit fleet 'juiced' in the past months.

[A Horse With No Name]

So much for Toyota capping Scion sales at 150k annually

At this rate, they may hit 100k and thats with 2/3rds of the line-up being fresh!

As I said in another post, Scion is like a one hit wonder band. The xB (original gen) sold well, the TC sold well for awhile, but I doubt that they will get the "majic" back again.

Chris

[A Horse With No Name]

Psst...GM's incentives were up almost 40% vs Jan. 07, too!

Toyota knows how to put their foot on the competitions throat, so it isn't surprising that they're pouring on incentives, especially since the Corolla inventory needs to be cleared and the Camry has fresh competition (which is nice to say about the 'bu, finally.)

Unfortunately, GM is still at $3,400/unit...one of the reasons they bucked this month's downward trend in the marketplace. I'm looking forward to GM keeping the momentum going...they've teased their fan base before with decent figures, albeit fleet 'juiced' in the past months.

This is not suprising at any rate. The economy is in horrible shape and both Toyota and Gm have a huge overhead they have to keep fed by building and selling cars.

I would expect strong money non the hood of a lot of cars for quite some time to come. The market has too many players for too few buyers, and that juast ain't gonna change.

Chris

[CARBIZ]

Toyota has taken out center-spread, two full page, full color ads in papers around here, touting their new 'lower' pricing. Not a good time to have a Lexus dealer around here. A lot of their customers (being somewhat mercenary to begin with) have flocked to the U.S. to buy their new vehicles, whereas GM's customers are a little more loyal and GM is enticing them with 72 month 0% financing and (first time ever) 0% leases.

I would be curious to see how many Toyotas were 'purchases' in the U.S. and ended up here. The numbers would be in the several thousands for last year, I would guess. More remarkable, considering Toyota's sales are down in the U.S. for January.

In Canada, GM's sales are up a remarkable 18.3%, year over year. Honda is the real stunner: up 76.4% in one month. Chrysler, 1.9%. Toyota, 3.1%. Ford, 9.7%. All in a market that is up 13%, year over year. I suspect a lot of cross-border shoppers who were waiting in the wings suddenly decided they had to buy a new car. I wonder what is up with Honda, other than the fact they, too, have been advertising incentives like crazy. This January was phenomenal, sales-wise.

Link: http://www.desrosiers.ca/pdfs/sales.pdf

[A Horse With No Name]

One of the things Oldsmoboi, Balt, Sixty Eight and others here are making me aware of is how Japanese "luxury" cars don't really have the feel/features/heritage of a real luxury car.

I can put up with a cheap interior if I spend $5k on a used 96 Miata for a weekend car. In a $35k "luxury" car like Lexus or Acura or Infinity the Japanese (I am finally seeing) really can't compete. Also realizing how cheap/featureless the interiors of other "upscale" cars like the EVO and STI are also.

Wondering if maybe some of youyr Canadian comrades are feeling the same thing. A Toronto Lexus dealership would not be high on my "to own list" right now.

With the dollar so weak though, why would Americans go to Canada to buy a car? Also, aren't there a million legal and tax issues for moving a north of the border car south?

Chris

[CARBIZ]

Lexus is over-priced to begin with, but we Canadians have always taken it up the ying-yang with auto prices. The recent surge in our dollar has made it painful. I know of a few people who have gone south of the border to buy their chariots, but only in the high-end of things.

It isn't that a Lexus dealership is NOT a good investment - clearly, it is; however, Toyota is getting increasingly demanding with its dealers and you should see some of the new Toyo and Lexus palaces that have been built up here in the past couple years. The company I used to work for is building two cantilvered wings, jutting out over a hillside: one for Toyota and one for Lexus, with a skywalk to the service area and parking. Can you say BIG MORTGAGE? Perhaps Toyota is overcompensating, shall we say, for their lack of heritage, or maybe they are just playing catch up to BMW and Mercedes? In any case, with the recent storm clouds on the economic horizon, and knowing how fickle the buying public can be, I certainly wouldn't want to be holding the paper on those new dealerships.

[A Horse With No Name]

As an aside it is amazing how much we waste environmentally by building big flashy buildings and then tearing them down. In ten or 15 years those buildings will be "dated" and they will be torn down to build the next white elephant.

Chris