January 2008: Chrysler LLC Sales

[Lamar]

SOURCE

Auburn Hills, Mich., Feb 1, 2008 -

Chrysler LLC’s total U.S. sales of 137,392 units were down 12 percent and total fleet sales were down 18 percent in January. This was due to a planned reduction of daily rental fleet vehicles that is in line with the Company’s strategy. All sales figures are reported as unadjusted.

The Company opened the new year with strong sales performance from the Dodge Avenger, Dodge Viper, Dodge Caliber and Dodge Charger, all contributing to a year-over-year sales increase of 42 percent (28,457 units) for Dodge brand car sales. This is compared with 20,020 units in January 2007.

Chrysler Aspen sales of 2,570 units represented a 20 percent increase in January 2008 versus the same period last year.

Based on strong consumer demand, sales of the redesigned Jeep® Liberty mid-size sport-utility vehicle increased 17 percent to 8,331 units in January 2008. Sales in January 2007 were 7,141 units.

“As customers become even more thoughtful about the vehicles they buy, Chrysler is committed to delivering products that meet their needs—and exceed their expectations,” Jim Press, Vice Chairman and President, said. “While the government works on an economic stimulus package, we are ready to offer consumers the best value in the American car market, with vehicles that meet the highest safety and quality standards. We are pleased to offer products like the Dodge Journey, Challenger and Ram; and launching soon, the two new SUV hybrids – Chrysler Aspen and Dodge Durango. These products, combined with the best-in-industry Lifetime Powertrain Warranty, will continue to bring more customers to our showrooms.”

Chrysler LLC is launching the New Day Celebration campaign in 55 regional markets as part of its Dealer Advertising Association (DAA) local buys around the Super Bowl on Sunday, Feb. 3. The new campaign theme is based on the new Chrysler direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback.

“We’re moving fast to earn the trust of dealers and customers and prove that we are listening,” Deborah Meyer, Vice President and Chief Marketing Officer said. “In the first 60 days after Chrysler became private, we approved 260 line-item improvements to our products. With all of the changes, we have the opportunity to really get back in step with the American public. Our task is to challenge old perceptions and build a new image that is strong and relevant to today’s consumers—and prove that it really is a New Day for Chrysler.”*

The Company finished the month with 413,874 units of inventory, or a 75-day supply. Inventory is down by 15 percent compared with January 2007 when it was at 488,410 units.

*See release titled “Chrysler LLC Kicks Off New Day Celebration Campaign and Sets a New Tone for the Company Beginning on Feb. 3” on the Chrysler Media Site at www.media.chrysler.com/newsrelease.do?id=7654&mid=1

Chrysler LLC U.S. Sales Summary Thru January 2008

Month Sales Vol % Sales CYTD Vol %

Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change

Sebring 9,178 6,885 33% 9,178 6,885 33%

300 7,750 8,587 -10% 7,750 8,587 -10%

Crossfire 124 317 -61% 124 317 -61%

PT Cruiser 4,762 8,317 -43% 4,762 8,317 -43%

Aspen 2,570 2,146 20% 2,570 2,146 20%

Pacifica 897 3,857 -77% 897 3,857 -77%

Town & Country 9,091 11,377 -20% 9,091 11,377 -20%

CHRYSLER BRAND 34,372 41,486 -17% 34,372 41,486 -17%

Compass 2,685 3,965 -32% 2,685 3,965 -32%

Patriot 4,489 175 2465% 4,489 175 2465%

Wrangler 6,137 8,954 -31% 6,137 8,954 -31%

Liberty 8,331 7,141 17% 8,331 7,141 17%

Grand Cherokee 7,828 9,635 -19% 7,828 9,635 -19%

Commander 3,666 5,491 -33% 3,666 5,491 -33%

JEEP BRAND 33,136 35,361 -6% 33,136 35,361 -6%

Caliber 10,885 8,672 26% 10,885 8,672 26%

Avenger 7,185 1,284 460% 7,185 1,284 460%

Charger 7,972 7,440 7% 7,972 7,440 7%

Viper 73 44 66% 73 44 66%

DODGE CAR 28,457 20,020 42% 28,457 20,020 42%

Dakota 2,076 3,816 -46% 2,076 3,816 -46%

Ram P/U 19,902 24,379 -18% 19,902 24,379 -18%

Caravan 8,095 18,593 -56% 8,095 18,593 -56%

Durango 3,833 5,712 -33% 3,833 5,712 -33%

Nitro 6,119 6,191 -1% 6,119 6,191 -1%

Sprinter 1,402 750 87% 1,402 750 87%

DODGE BRAND 69,884 79,461 -12% 69,884 79,461 -12%

TOTAL CHRYSLER LLC 137,392 156,308 -12% 137,392 156,308 -12%

TOTAL CAR 45,763 36,505 25% 45,763 36,505 25%

TOTAL TRUCK 91,629 119,803 -24% 91,629 119,803 -24%

Selling Days 25 25 25 25

Global Sales Reporting & Analysis

February 1, 2008

Edited February 1, 2008 by Lamar

[Intrepidation]

Your title says fleet sales were up 18 percent but the article says they were down 18 percent...so which is it?

Edit: The fleet sales are down 18% so you need to fix that title from +18% to -18%

Oh and to make things a little more clear...

Chrysler LLC U.S. Sales Summary Thru January 2008

                    Month Sales      Vol %      Sales CYTD       Vol %
      Model       Curr Yr  Pr Yr    Change    Curr Yr   Pr Yr   Change

    Sebring        9,178   6,885      33%      9,178    6,885     33%
    300            7,750   8,587     -10%      7,750    8,587    -10%
    Crossfire        124     317     -61%        124      317    -61%
    PT Cruiser     4,762   8,317     -43%      4,762    8,317    -43%
    Aspen          2,570   2,146      20%      2,570    2,146     20%
    Pacifica         897   3,857     -77%        897    3,857    -77%
    Town & Country 9,091  11,377     -20%      9,091   11,377    -20%
      CHRYSLER
       BRAND      34,372  41,486     -17%     34,372   41,486    -17%

    Compass        2,685   3,965     -32%      2,685    3,965    -32%
    Patriot        4,489     175    2465%      4,489      175   2465%
    Wrangler       6,137   8,954     -31%      6,137    8,954    -31%
    Liberty        8,331   7,141      17%      8,331    7,141     17%
    Grand Cherokee 7,828   9,635     -19%      7,828    9,635    -19%
    Commander      3,666   5,491     -33%      3,666    5,491    -33%
      JEEP BRAND  33,136  35,361      -6%     33,136   35,361     -6%

    Caliber       10,885   8,672      26%     10,885    8,672     26%
    Avenger        7,185   1,284     460%      7,185    1,284    460%
    Charger        7,972   7,440       7%      7,972    7,440      7%
    Viper             73      44      66%         73       44     66%
    DODGE CAR     28,457  20,020      42%     28,457   20,020     42%
    Dakota         2,076   3,816     -46%      2,076    3,816    -46%
    Ram P/U       19,902  24,379     -18%     19,902   24,379    -18%
    Caravan        8,095  18,593     -56%      8,095   18,593    -56%
    Durango        3,833   5,712     -33%      3,833    5,712    -33%
    Nitro          6,119   6,191      -1%      6,119    6,191     -1%
    Sprinter       1,402     750      87%      1,402      750     87%
      DODGE BRAND 69,884  79,461     -12%     69,884   79,461    -12%

      TOTAL
       CHRYSLER
       LLC       137,392 156,308     -12%    137,392  156,308    -12%

        TOTAL
         CAR      45,763  36,505      25%     45,763   36,505     25%
        TOTAL
         TRUCK    91,629 119,803     -24%     91,629  119,803    -24%

    Selling Days      25      25                  25       25     26       25               256        255


SOURCE Chrysler LLC

Edited February 1, 2008 by Dodgefan

[Lamar]

Your title says fleet sales were up 18 percent but the article says they were down 18 percent...so which is it?

My astigmatism acting up again.... that's what it is.

Will be fixed.

[Intrepidation]

My astigmatism acting up again.... that's what it is.

Will be fixed.

No worries.

Oh the other hand the 460% increase in Avenger sales is fun to look at, although I wonder how much of it is fleet. The minivans don't seem to be doing well, especially the Caravan. The Charger's sales are actually slightly up.

Has the Magnum already been discontinued?

[Lamar]

No worries.

Oh the other hand the 460% increase in Avenger sales is fun to look at, although I wonder how much of it is fleet. The minivans don't seem to be doing well, especially the Caravan. The Charger's sales are actually slightly up.

Has the Magnum already been discontinued?

Dunno... I thought they were waiting until mid-year or something.

Hey, how'd you make the table behave like that?

[Z-06]

I thought Magnum was getting axe on production in February.

[Intrepidation]

Um, well you get the figures off a site, like: http://biz.yahoo.com/prnews/080201/clf045.html?.v=101

Then you add [ code ] [ / code ] tags at the beginning and end of the sales figures.

So it looks like this:

Edited February 1, 2008 by Dodgefan

[regfootball]

OMG, those poor minivans! They just started running the spongebob in the van commercials....I hope they help!

[Bimmer325]

The new minivans were the most popular rental I saw while in Vegas this past weekend. They were all over, all rentals.

That, and the Sebring.

[Lamar]

The new minivans were the most popular rental I saw while in Vegas this past weekend. They were all over, all rentals.

That, and the Sebring.

Looks to be history repeating itself.

Oh yeah, about the Sebring... I saw a weird sight as I was leaving class on Wednesday night. It was a girl around my age bracket (early to mid 20s) driving a Sebring. A new one. Usually I see older people driving Sebrings that aren't rentals.

[Chicagoland]

300 sales down, shows that big V8 RWD cars are not what will 'save Detroit'.

[Intrepidation]

300 sales down, shows that big V8 RWD cars are not what will 'save Detroit'.

Not alone of course, but there's certainly a market, look at the Charger, sales are UP.

[regfootball]

times are tough and lots of models are hurting, but anything with reasonable gas mileage and a reasonable chance for an average guy to afford it seems to be hangin by a thread.

[A Horse With No Name]

Looking at this fuel economy does seem to be on people's minds.

Chris