October 2007 Sales: Toyota Motor Corporation

[Derek77]

November 1, 2007 – Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever October sales of 197,592 vehicles, an increase of 0.5 percent over last October.

"Showroom traffic was strongest from the Midwest through the Gulf States," said Jim Lentz, TMS executive vice president. "In Southern California, wildfires crimped a key market already impacted by the housing downturn."

The Toyota Division posted best-ever October sales of 172,473, an increase of 0.5 percent over the year-ago month. The Lexus Division reported best-ever October sales of 25,119 units, an increase of 0.6 percent.

Toyota Division

Toyota Division passenger cars recorded best-ever October sales of 95,241 units. Passenger car sales were led by Camry, which posted October sales of 33,728, a decrease of 4.1 percent from the same period last year. Camry Hybrid reported sales of 3,511 units in October, up 20 percent from October 2006. The Prius hybrid gas-electric mid-size sedan posted best-ever October sales of 13,158, an increase of 44.9 percent over last October. Corolla reported October sales of 25,815 units, an increase of 0.7 percent over the year-ago month.

Toyota Division light truck sales were up 3.1 percent, with best-ever October sales of 77,232 units. Light truck sales were led by the all-new Tundra full-size pickup with best-ever October sales of 17,868, an increase 71 percent over the year-ago month. The RAV4 compact sport utility vehicle reported best-ever October sales of 14,636, up 26.2 percent over the same period last year. 4Runner posted sales of 7,196, an increase of 10.8 percent.

Scion posted October sales of 10,962 units. The tC sports coupe led the way with October sales of 4,437 units. The xB urban utility vehicle posted best-ever October sales of 4,375 units, an increase of 6.2 percent over last October.

Lexus Division

Lexus passenger cars reported best-ever October sales of 15,017 units, an increase of 0.5 percent over October 2006. Passenger car sales were led by the ES 350 luxury sedan with best-ever October sales of 6,516 units. The all-new LS 460/460 L and LS 600h L luxury sedans reported combined sales of 2,951, an increase of 35.3 percent over last October. The LS 600h L hybrid luxury sedan posted sales of 175 units for the month.

Lexus Division light trucks reported October sales totaling 10,102 units, an increase of 0.8 percent over the year-ago month. The RX 350 and RX 400h posted combined October sales of 7,940 units, up 5.3 percent. The RX 400h hybrid luxury utility vehicle reported sales of 1,392 units for the month, an increase of eight percent.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 227,090 units, an increase of 42 percent over the same period last year. In October, TMS posted sales of 18,903 hybrid vehicles, up 25 percent over last October. Toyota Division posted sales of 17,265 hybrids, up 26 percent over October 2006. Lexus Division posted sales of 1,638 hybrids, an increase of 11 percent over last October.

There were 26 selling days this month, as compared to 25 selling days last October.

Click HERE to see October's complete sales breakdown

[Drew Dowdell]

GS 430/450h 81 204 -61.8 .... and people are mocking the STS?

FJ CRUISER 4,164 5,334 -24.9... showing that taste is returning to the US population.

[regfootball]

lots of future unsatisfied tundra customers......

[Drew Dowdell]

lots of future unsatisfied tundra customers......

17,000 more....

[Phalcon]

BEST-EVER!

11 freaking times. Being subtle is not a Toyota strong point.

[regfootball]

they always forget to mention the 'best ever' recalls count too.....

[Flybrian]

25,000 Corollas...who keep buying that piece of $h!?

Also, again...

Lucerne > Avalon

Lucerne > ES350

Eat it.

[VenSeattle]

I wonder if fleet sales were up?

[VenSeattle]

Wait a minute? Percentages weren't adjusted for the extra selling day. Doesn't Toyota normally do so? It doesn't appear they did this month. It appears sales were actually flat.

26 selling days in Oct'07 compared to 25 selling days in Oct'06:

Total sales in Oct'07

197,592/26 = 7599.69

Total sales in Oct'06

189,011/25 = 7560.44

Actual Sales increase/decrease: +.005

[toesuf94]

what fleet company bought that many tundras?

[andy82471]

I wonder if fleet sales were up?

The 0.5% increase is adjusted to selling days. Unadjusted figure is +5%.

[gm4life]

This is good news not a huge increase this month excellent. They have stalled and the Turds have 8K on the hood they will be screwed next year. Just give it away, but hey if that moves Turds thats all they care. The Corolla's are getting fleeted.

[VenSeattle]

The 0.5% increase is adjusted to selling days. Unadjusted figure is +5%.

Long day at work... My mistake.

[andy82471]

This is good news not a huge increase this month excellent. They have stalled and the Turds have 8K on the hood they will be screwed next year. Just give it away, but hey if that moves Turds thats all they care. The Corolla's are getting fleeted.

I just saw the new Corolla and I am really disappointed. Base engine is the same buzzy 1.8L pumping out 132 HP and a 4 speed auto. Although the XRS model gets the 2.4l 158HP and 5 speed automatic from the Camry. 158HP is pathetic for a performance econobox considering that the Mazadspeed 3, Sentra SER SPECV and CIVIC SI pumps out 200 or more horspower. This is what they waited an extra year for ?

[andy82471]

Long day at work... My mistake.

No problem :AH-HA_wink:

[ellives]

There is an amazing number of negative percentage numbers in their lineup. If they weren't giving Tundras away the overall sales number would be a lot worse than the +0.5 number they're showing. Maybe the lemmings started to see the ground.

[VenSeattle]

"Showroom traffic was strongest from the Midwest through the Gulf States," said Jim Lentz, TMS executive vice president. "In Southern California, wildfires crimped a key market already impacted by the housing downturn."

I wonder why????? They're not just giving the Tundra away down in Texas... According to the advertisement from Don Davis Toyota in DFW they're offering $8,000 off Sequoias, $7,000 off Tundras, $6,500 off 4Runners, $4,000 off Camrys, and $4,000 off FJ Cruisers. Even the cheap Corolla (and Matrix) has a $3,500 discount (over 20% off MSRP.)

A good point to mention, those prices include Toyota Manufacturer rebates. Yep, Toyota is offering rebates.

I wonder what Toyota will offer next year to maintain market share?

[K-1]

I wonder what Toyota will offer next year to maintain market share?

Free BJ with every purchase?

[Drew Dowdell]

25,000 Corollas...who keep buying that piece of $h!?

Also, again...

Lucerne > Avalon

Lucerne > ES350

Eat it.

I rode around in a Lucerne with the 3800 all weekend. Drove it some of the time. I never found it lacking power or acting in an unrefined way. Getting it on a smooth highway is hauntingly quiet. I think everyone who bashes this car should drive it just so they actually know what they are talking about and remember that it's not supposed to be a 3-series.

Would the 3.6 have more power? yep

Would the driving experience change? nope

[enzl]

I wonder why????? They're not just giving the Tundra away down in Texas... According to the advertisement from Don Davis Toyota in DFW they're offering $8,000 off Sequoias, $7,000 off Tundras, $6,500 off 4Runners, $4,000 off Camrys, and $4,000 off FJ Cruisers. Even the cheap Corolla (and Matrix) has a $3,500 discount (over 20% off MSRP.)

A good point to mention, those prices include Toyota Manufacturer rebates. Yep, Toyota is offering rebates.

I wonder what Toyota will offer next year to maintain market share?

If you peruse your local paper, you'll see crazy 'come on' ads for ALL manufacturers, usually with specific stock numbers and limiting language...this is used by EVERY dealer to bring you in the door.

You ever try to buy a car off one of those ads? Nearly impossible, in my experience.

Using that as evidence of Toyota's so called desperation is like using pre-holiday sales at Wal-Mart to evidence their 'impending bankruptcy'--in other words, there is none.

Fact-Toyota is still well below the domestic 3 in rebate spending--although the gap has narrowed (mostly due to GM's price cuts from 2 model years ago).

Toyota has had some problems, that's true--but the measure of their greatness will be in their response to said issues, not some yahoo pointing at independent dealer ads and pronouncing definitive findings. You clearly don't know the biz, at all.

[VenSeattle]

If you peruse your local paper, you'll see crazy 'come on' ads for ALL manufacturers, usually with specific stock numbers and limiting language...this is used by EVERY dealer to bring you in the door.

You ever try to buy a car off one of those ads? Nearly impossible, in my experience.

Using that as evidence of Toyota's so called desperation is like using pre-holiday sales at Wal-Mart to evidence their 'impending bankruptcy'--in other words, there is none.

Fact-Toyota is still well below the domestic 3 in rebate spending--although the gap has narrowed (mostly due to GM's price cuts from 2 model years ago).

Toyota has had some problems, that's true--but the measure of their greatness will be in their response to said issues, not some yahoo pointing at independent dealer ads and pronouncing definitive findings. You clearly don't know the biz, at all.

Bull $h!. Toyota has prided itself, along with their dealers on selling their cars with little-to-no incentives... usually moving their product at MSRP or even at a premium (think Prius... nadda any more).

Those days are obviously over. And as large a market as DFW is, it is a telling sign as how tough it's getting for Toyota dealers to move their vehicles. It is also an inside glimpse to why showroom traffic was up in the "Gulf states" according to Toyota's press release.

Even if the ads are misleading, Toyota and/or its dealers haven't had to resort to this type of advertising before. You can't tell me 2, 3, 4, or 5 years ago you would see those types of discounts on Toyotas just out for a year or two (Tundra, FJ Cruiser, & Camry.) $8,000 on a 5-6 year Sequoia, fine. $4,000 on a 1 year old FJ Cruiser or Camry? Not fine...

And it's not like Toyota dealers are cannibalizing sales from each other. The franchises are carefully spaced apart to allow them territorial dominance... so the only conclusion would be either the competition is getting better or the new products aren't capturing the market's attention.

************** Edit...

If you peruse your local paper, you'll see crazy 'come on' ads for ALL manufacturers, usually with specific stock numbers and limiting language...this is used by EVERY dealer to bring you in the door.

Heh... Checked the ad after getting home... Next to each vehicle sales promo it states "several to choose from." Go figure, the catch is you have to choose from dealer stock... wow, how limiting. & BTW... the Camry & the Corolla ads were for the 2008 models, so this ad wasn't to just "clear out" old inventory.

[regfootball]

the toyo dealers here ad like its going out of style and advertise healthy discounts (up to 8k off tundras) and dirt cheap leases and 'plenty in stock'.

toyota is whoring as much as anyone these days. moreso, perhaps. the 08's on carsdirect.com are already 1500 bucks off.

even the commission free, one price places that post their new car prices on the net have big discounts. available to many, first come, first served.

Edited November 6, 2007 by regfootball

[Regalguy01]

FJ CRUISER down -24.9%

4RUNNER up 10.8%

HIGHLANDER down -10.7%

LAND CRUISER down -19.2%

SEQUOIA down -46.2%

So Toyota , how about those best ever suv sales?