July 2007 Sales: American Honda

[Northstar]

Complete sales chart: Honda and Acura July 2007 sales chart

TORRANCE, Calif., Aug. 1 -- American Honda Motor Co., Inc., posted July sales of 141,049 Honda and Acura vehicles, down 3.2 percent on a daily-selling-rate basis*, the company announced today. American Honda year-to-date sales totaled 907,978, up 1.1 percent.

Honda Division posted July sales of 126,668, down 1.2 percent versus last year, while Honda car sales totaled 71,755, up 5.9 percent. The Fit, up 110.8 percent to 6,343, broke its all-time sales record for the second straight month. The CR-V sold 20,083, up 35.3 percent to post a new July record, also achieving its second-best all-time sales month. The Ridgeline set a record for July with sales of 4,641, up 11.3 percent, and the Accord achieved sales of 37,142, up 1.7 percent on a daily-selling-rate basis for July and posting its best month this year.

"Small SUVs and small cars have shown the strongest sales growth in 2007," said Dick Colliver, executive vice president of American Honda. "The CR-V and Fit are two of Honda's -- and the industry's -- fastest selling vehicles."

Acura Division sales decreased 17.7 percent to 14,381. Sales of the all- new MDX increased by 7.3 percent to 4,949, and RDX sales totaled 1,383.

American Honda Vehicle Sales For July 2007
								Month-to-Date			 Year-to-Date
							July	 July	DSR**	July	 July	DSR**
							2007	 2006	% Chg.   2007	 2006	% Chg.
	American Honda Total   141,049  151,804   -3.2%  907,978  893,031	1.1%
	   Total Car Sales	  79,804   83,951   -1.0%  514,364  516,032   -0.9%
	   Total Truck Sales	61,245   67,853   -6.0%  393,614  376,999	3.8%
		  Honda Total Car
		   Sales			71,755   70,552	5.9%  454,085  430,612	4.9%
		  Honda Total
		   Truck Sales	  54,913   63,049   -9.3%  347,972  347,915   -0.5%
		  Acura Total Car
		   Sales			 8,049   13,399  -37.4%   60,279   85,420  -29.8%
		  Acura Total
		   Truck Sales	   6,332	4,804   37.3%   45,642   29,084   56.1%
	Domestic Car Sales *	66,365   65,881	4.9%  416,660  411,746	0.6%
	   Honda Division	   61,644   59,577	7.8%  380,904  369,145	2.6%
	   Acura Division		4,721	6,304  -22.0%   35,756   42,601  -16.5%
	Domestic Truck Sales *  43,906   52,389  -12.7%  278,525  289,481   -4.3%
	   Honda Division	   37,574   47,585  -17.7%  232,883  260,397  -11.1%
	   Acura Division		6,332	4,804   37.3%   45,642   29,084   56.1%
	Import Car Sales		13,439   18,070  -22.5%   97,704  104,286   -6.8%
	   Honda Division	   10,111   10,975   -4.0%   73,181   61,467   18.4%
	   Acura Division		3,328	7,095  -51.1%   24,523   42,819  -43.1%
	Import Truck Sales	  17,339   15,464   16.8%  115,089   87,518   30.8%
	   Honda Division	   17,339   15,464   16.8%  115,089   87,518   30.8%
	MODEL BREAKOUTS BY
	 DIVISION
	Honda Division Total   126,668  133,601   -1.2%  802,057  778,527	2.4%
		Fit				  6,343	3,135  110.8%   30,112   15,922   88.1%
	   Accord *			 37,142   38,043	1.7%  219,488  216,159	1.0%
		 Memo:  Accord
		  Hybrid			   260	  504  -46.3%	2,304	3,749  -38.9%
	   Civic *			  27,852   28,607	1.4%  201,652  193,663	3.5%
		 Memo:  Civic
		  Hybrid			 2,493	2,675   -2.9%   19,634   18,430	5.9%
	   S2000				   418	  676  -35.6%	2,820	4,288  -34.6%
	   Insight				   0	   91				3	  580  -99.5%
	   FCX					   0		0			   10		0
	   Odyssey  *		   14,141   18,322  -19.6%   94,479  106,815  -12.0%
	   Pilot *			  13,136   19,490  -29.8%   79,768   90,236  -12.1%
	   CR-V *			   20,083   15,464   35.3%  124,262   87,518   41.2%
	   Element *			 2,912	5,428  -44.1%   22,803   32,133  -29.4%
	   Ridgeline			 4,641	4,345   11.3%   26,660   31,213  -15.1%
	Acura Division Total	14,381   18,203  -17.7%  105,921  114,504   -8.0%
	   RSX					   2	2,018  -99.9%	  293   12,211  -97.6%
	   TL *				  4,721	6,304  -22.0%   35,756   42,601  -16.5%
	   TSX				   2,767	3,799  -24.1%   20,188   23,625  -15.0%
	   RL					  558	1,272  -54.3%	4,040	6,932  -42.0%
	   NSX					   1		6  -82.6%		2	   51  -96.1%
	   MDX *				 4,949	4,804	7.3%   31,976   29,084	9.3%
	   RDX  *				1,383		0		   13,666		0

	Selling Days				24	   25			  178	  177

	   * Honda and Acura vehicles are made of domestic and global sourced
		 parts.

	 ** Daily Selling Rate

[regfootball]

wow. some major decreases there!

[A Horse With No Name]

Notice the Civic and the Fit doing well. People seem to be responding to the price of Gas.

Chris