Pontiac places G8 and G6 GXP in rap video

[RJB]

The hype has begun for the G8 and I guess for the G6 too. It goes to show that the more money you throw at something anyone will do anything. I'm not a fan of rap too much but I guess this will be some good promo.

http://www.autoblog.com/2007/05/16/video-p...p-in-rap-video/

[Intrepidation]

RAP = Retards Attempting Poetry

Edited May 17, 2007 by Dodgefan

[Oracle of Delphi]

If they think this will increase sales, wrong again! Rap is missing the letter C, Crap!

[Z-06]

Do people buying BMW's watch RAP videos? Just wondering considering Pontiac wants to compete with in terms of BMW.

[CaddyXLR-V]

Ahh, so maybe this should be advertised during the PGA tour, since people buying BMWs must play golf. I listen to rap, and bought a GTO, and cross shopped with BMWs.

Here's a better question, do people who listen to rap buy cars? Yes. Who helped the Escalade get its bling bling image? It's called marketing.

[FAPTurbo]

Anyone else feel braindead while watching this?

Edited May 17, 2007 by Captainbooyah

[Intrepidation]

Ahh, so maybe this should be advertised during the PGA tour, since people buying BMWs must play golf. I listen to rap, and bought a GTO, and cross shopped with BMWs.

Here's a better question, do people who listen to rap buy cars? Yes. Who helped the Escalade get its bling bling image? It's called marketing.

I don't think the G8 or G6 have that same image as the Escalade...especially since they lack acres of chrome (thankfully).

[FUTURE_OF_GM]

Since cRAP is the music (LOL) of choice among the young 'uns now, I'd say this is money well spent.

I don't think GM is necessarily trying to scalp BMW buyers with this, however I do think they are trying to ensure Pontiac's future by putting it on the radar of the youth and trying to make the G8 an aspirational vehicle; not to mention maybe generate a few G6 sales.

I think it's probably a good move. Like it or not, cRAP helped the Escalade to prominence and there is nothing wrong with that.... Chrysler kick started the 300 by delivering on of the very first copies to 50 Cent as well.

Edited May 17, 2007 by FUTURE_OF_GM

[aaaantoine]

It's blatant product placement. What reason would a rapper have for featuring a modern non-luxury car in his music video? Basically, 50 Cent is a sellout, but this isn't news to most of us.

[gm4life]

I feel totally brain-washed and hate rap. At least a G8 was in there!

[FloydHendershot]

Hey at least its out there. There's nothing wrong with rap. No one has a gun to your head. Cadillac, Aston, Bimmer, and Benz aren't suffering.

Good for fitty, and if he gets shot in it the publicity would be enormous.

[jrockb4]

Ahh, so maybe this should be advertised during the PGA tour, since people buying BMWs must play golf. I listen to rap, and bought a GTO, and cross shopped with BMWs.

Here's a better question, do people who listen to rap buy cars? Yes. Who helped the Escalade get its bling bling image? It's called marketing.

It also did wonders for the 300 when it came out. It was free advertising that said hey this car is hip, like it or not rap is much more of trend setter than country or other music right now. It is even turning out to be a force in the political arena (Vote or Die campaign, etc). One last point, who listens to rap now days? Remember rap as a mainstream art for is over 20 years old, many of us are definitely in the target demographic.

[Bimmer325]

It's blatant product placement. What reason would a rapper have for featuring a modern non-luxury car in his music video? Basically, 50 Cent is a sellout, but this isn't news to most of us.

Agreed. The G6 stands out like a sore thumb in a music video of this nature. A vehicle has to be aspirational in order for people to aspire to own it. The G6 isn't aspirational.

[Robert Hall]

So they are trying to target the subliterate gangsta moron market segment, eh? They should have set up a display at Rails Conf, where I'm at now.. a lot of intelligent people here..

[FAPTurbo]

It's one thing for the Escalade to be featured in a Rap video. The Escalade suits the part... it's big, it's got lots of chrome, and it's excessive. The Chrysler 300 doesn't look out of place either.

But a Pontiac G8? I thought GM was going for a sophisticated, almost European flair with the Pontiac G8... something that Rap is not about. Mainstream Hip-Hop is not intelligent, nor is it sophisticated. It's quite the opposite.

[gm4life]

If it wasn't car cool enough it wouldn't be in there. Isn't it a kind-a compliment?

[donpella]

But it sells like turkeys and stuffing on Thankgiving. lol

[Intrepidation]

I actually watched the video. It was rubbish...even by rap standards. The vehicles were just randomly placed there for a few seconds while teh rest of it took place at a fair. It's poorly placed advertising and is a waist of GM's money.

[FAPTurbo]

Is this the G8's target audience?

[Satty]

Thats worse than the Black Eyed Peas video (was it My Humps?) that featured a pimp-ass GMC Sonoma.

[gm4life]

It wasn't that bad but the music sure was. I think having it featured was good.