I thought of something

[ocnblu]

I was talking to my cousin over the weekend. She has a co-worker who returned an FJ Cruiser off lease and got into a new Edge. I was happy to hear that. This got me thinking... is there a source of information somewhere that lists percentages of models traded for others? For example, statistically, what are the top 3 vehicles traded in for an Impala, and so forth. I'm sure some surprises would be in store. Does anyone know where this information can be found?

[76ChevyTrucker]

not sure ocn, I'm sure it would depend a lot on the dealership and the region as to what got traded for what

[Chris_Doane]

Well what you're looking for is "conquest sales"...but I have no idea where you find that info or if it's even available.

Edited May 12, 2007 by Chris_Doane

[ocnblu]

A compilation of these data would also serve to measure customer loyalty as well as conquests. I think it would be really interesting to see.

[Camino LS6]

Obviously these figures exist, but gaining access could be an issue. Would be great to see them though.

[knightfan26917]

That would indeed be interesting to see those statistics....

Cort:33swm."Mr Monte Carlo.Mr Road Trip".pig valve.pacemaker

PICS:lego.HO.model.MCinfo.RT.CHD = http://www.chevyasylum.com/cort

"The stars might lie, but the numbers never do" ... Mary Chapin-Carpenter ... 'I Feel Lucky'

[regfootball]

blu, what did that person say about the FJ? Like/no? And do they like the Edge better?

[ocnblu]

Well, I didn't speak directly to the person who traded the Toyota for the Ford, but I can infer there were some thing disliked about the FJ, otherwise she would have bought it or leased another one.

Toyota likes to boast that a conquest customer of theirs is a customer for life. I will use the vocabulary word of the week here at C&G in response to that: HOGWASH!