Feb. 2007 Sales: Toyota Motor Sales

[Variance]

Feb. 2007 Sales: Toyota Motor Sales

Spurred by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever February sales of 187,330 vehicles, an increase of 12.2 percent over February 2006.

"Sales were brisk at both ends of our product lineup," said Jim Lentz, TMS executive vice president. "Setting an all-time record, the Prius hybrid led the way, nearly doubling last February's sales pace; while the new full-size Tundra got off to an impressive start since hitting showrooms February 5th."

The Toyota Division posted best-ever February sales of 164,812, up 13 percent. The Lexus Division reported best-ever February sales of 22,518 units, an increase of 6.6 percent.

Toyota Division

Toyota Division passenger cars recorded best-ever February sales of 106,429, up 21.1 percent over the same period last year. Passenger car sales were led by Camry, which posted February sales of 32,148, up 17.5 percent over the same period last year. Camry Hybrid reported sales of 3,332 units in February. The Prius hybrid gas-electric mid-size sedan posted all-time best-ever sales of 12,227, an increase of 87 percent. The Yaris subcompact posted sales totaling 5,702 units for the month. Corolla reported February sales of 28,321, an increase of 12.9 percent.

Toyota Division light truck sales were up 2.4 percent, with a best-ever February total of 80,901 units. Light truck sales were led by the RAV4 compact sport utility vehicle (SUV), which reported best-ever February sales of 11,643, up 5.2 percent over the same period last year. The all-new Tundra full-size pickup reported sales of 9,669. The Highlander and Highlander Hybrid posted combined February sales of 9,368, up 3.7 percent over the same period last year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 1,892 units for the month. FJ Cruiser reported February sales of 5,040 units.

Scion posted February sales of 8,956 units. The tC sports coupe led the way with February sales of 4,366 units. Scion xB posted sales of 2,868 units for the month.

Lexus Division

Lexus passenger cars reported best-ever February sales of 13,491 units, an increase of 27 percent over February 2006. Passenger car sales were led by the ES 350 luxury sedan with best-ever February sales of 5,286 units, up 64 percent. The all-new LS 460 reported sales of 2,423, an increase of 138.7 percent.

Lexus Division light trucks reported February sales totaling 9,027 units with the RX 350 and RX 400h reporting combined February sales of 7,086 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,249 units for the month.

TMS calendar-year-to-date hybrid sales totaled 31,933 units, an increase of 67 percent over the year-ago. In February, TMS posted sales of 18,860 hybrid vehicles, up 92 percent over last February. Toyota Division posted sales of 17,451 hybrids, up 90 percent over the same period last year, while the Lexus Division posted sales of 1,409 hybrids.

There were 24 selling days this sales month and last February.

TOYOTA  RETAIL  SALES
							(INCLUDES FLEET & HAWAII)
								  February, 2007

							   -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --

											   DSR %					DSR %
								2007	 2006  CHG	   2007	 2006	CHG

	YARIS					  5,702		0	 --   11,572		0	 --
	COROLLA				   28,321   25,088   12.9   53,840   49,975	5.5
	CAMRY					 32,148   27,354   17.5   63,609   54,794   13.7
	AVALON					 5,583	6,900  -19.1   12,112   13,846  -14.3
	PRIUS					 12,227	6,547   86.8   20,526   14,201   41.6
	SCION xA				   1,722	2,285  -24.6	3,480	4,343  -21.5
	SCION xB				   2,868	4,074  -29.6	5,701	7,910  -29.4
	SCION tC				   4,366	5,048  -13.5	8,779	9,855  -12.7
	TOTAL TOYOTA DIV. PASS.
	 CAR					  92,938   77,304   20.2  179,620  154,942   13.6
	ES 350					 5,286	3,223   64.0   10,606	6,556   58.5
	LS 460					 2,423	1,015  138.7	5,429	2,205  141.2
	SC 430					   282	  446  -36.8	  584	  851  -32.8
	GS 300					 1,388	1,771  -21.6	2,756	3,470  -22.2
	GS 430/450h				  175	  278  -37.1	  358	  557  -37.0
	IS 250/350				 3,937	3,882	1.4	7,332	7,955   -9.7
	TOTAL LEXUS PASS. CAR	 13,491   10,615   27.1   27,065   21,594   22.8
	TOTAL TOYOTA PASS. CAR   106,429   87,919   21.1  206,685  176,536   14.7
	SIENNA					11,039   12,329  -10.5   21,888   24,103  -11.0
	RAV4					  11,643   11,068	5.2   23,568   20,450   12.9
	FJ CRUISER				 5,040		0	 --	9,988		0	 --
	4RUNNER					7,555	8,613  -12.3   14,885   17,125  -14.9
	HIGHLANDER				 9,368	9,033	3.7   19,690   17,781	8.5
	LAND CRUISER				 226	  297  -23.9	  460	  587  -23.2
	SEQUOIA					2,312	2,868  -19.4	4,370	5,622  -23.9
	TOTAL SUV				 36,144   31,879   13.4   72,961   61,565   16.1
	4X2 TACOMA				 8,698	8,124	7.1   16,176   15,514	2.1
	4X4 TACOMA				 6,324	5,611   12.7   11,909   10,631	9.7
	TOTAL TACOMA			  15,022   13,735	9.4   28,085   26,145	5.2
	TUNDRA					 9,669   10,566   -8.5   15,990   20,025  -21.8
	TOTAL PICKUP			  24,691   24,301	1.6   44,075   46,170   -6.5
	TOTAL TOYOTA DIV. LT
	 TRUCK					71,874   68,509	4.9  138,924  131,838	3.2
	LX 470					   269	  452  -40.5	  556	  996  -45.3
	GX 470					 1,672	1,813   -7.8	3,385	3,759  -11.8
	RX 350/400h				7,086	8,247  -14.1   13,630   14,436   -7.5
	TOTAL LEXUS LIGHT TRUCK	9,027   10,512  -14.1   17,571   19,191  -10.3
	TOTAL TOYOTA LIGHT TRUCK  80,901   79,021	2.4  156,495  151,029	1.5
	TOTAL TOYOTA DIV.		164,812  145,813   13.0  318,544  286,780	8.8
	TOTAL LEXUS			   22,518   21,127	6.6   44,636   40,785	7.2
	TOTAL TOYOTA			 187,330  166,940   12.2  363,180  327,565	8.6
	MEMO:
	DOM. COROLLA			  25,549   22,549   13.3   48,311   45,793	3.3
	DOM. CAMRY				24,990   25,271   -1.1   47,834   50,135   -6.5
	DOM. PICKUP			   24,691   24,301	1.6   44,075   46,170   -6.5
	DOM. RX 350				4,832	5,065   -4.6	8,621	8,419	0.3

	SELLING DAYS				  24	   24			  49	   48


	TOYOTA DIV. IMPORT CAR	36,816   22,584   63.0   71,363   45,168   54.8
	LEXUS IMPORT CAR		  13,491   10,615   27.1   27,065   21,594   22.8
	TOYOTA DIV NA BUILT CARS  56,122   54,720	2.6  108,257  109,774   -3.4
	TOTAL TOYOTA CARS		106,429   87,919   21.1  206,685  176,536   14.7

	TOYOTA DIV. IMPORT LT
	 TRUCK					33,832   29,011   16.6   68,591   55,943   20.1
	LEXUS IMPORT LT TRUCK	  4,195	5,447  -23.0	8,950   10,772  -18.6
	TOYOTA DIV NA BUILT LT
	 TRUCK					38,042   39,498   -3.7   70,333   75,895   -9.2
	LEXUS NA BUILT LT TRUCK	4,832	5,065   -4.6	8,621	8,419	0.3
	TOTAL TOYOTA LT TRUCK	 80,901   79,021	2.4  156,495  151,029	1.5

	SPORT UTILITY VEHICLES	40,131   42,391   -5.3   80,544   80,756   -2.3
	   Memo: Lexus Sport
		Utility				9,027   10,512  -14.1   17,571   19,191  -10.3

	SMALL VANS				11,039   12,329  -10.5   21,888   24,103  -11.0
	PICKUPS				   24,691   24,301	1.6   44,075   46,170   -6.5

	* NORTH AMERICAN BUILT
	 VEHICLES
	COROLLA				   25,549   22,549   13.3   48,311   45,793	3.3
	CAMRY					 24,990   25,271   -1.1   47,834   50,135   -6.5
	AVALON					 5,583	6,900  -19.1   12,112   13,846  -14.3
	SIENNA					11,039   12,329  -10.5   21,888   24,103  -11.0
	PICKUP					24,691   24,301	1.6   44,075   46,170   -6.5
	SEQUOIA					2,312	2,868  -19.4	4,370	5,622  -23.9
	RX 350					 4,832	5,065   -4.6	8,621	8,419	0.3
	TOTAL					 98,996   99,283   -0.3  187,211  194,088   -5.5
	N.A. VEHICLES % OF TOTAL   52.8%	59.5%		   51.5%	59.3%

	SELLING DAYS				  24	   24			  49	   48
	DSR = DAILY SELLING RATE

[source: Toyota Motor Sales]

[toyoguy]

Avalon has outsold the Lucerene for what 3months now.

Where the "we suck again" comment at?

[Centurion]

Avalon has outsold the Lucerene for what 3months now.

Where the "we suck again" comment at?

Sure looks to me like Lucerne outsold Avalon during February:

Lucerne: 6,311

Avalon: 5,583

[Northstar]

Sure looks to me like Lucerne outsold Avalon during February:

Lucerne: 6,311

Avalon: 5,583

Toyota's sales are never impressive except for the new models and the Prius, which is the same as what happened in February. When they start to not have so many new models (read: they have entered all the segments they're going to) sales won't be as good.

[enzl]

Toyota's sales are never impressive except for the new models and the Prius, which is the same as what happened in February. When they start to not have so many new models (read: they have entered all the segments they're going to) sales won't be as good.

Which would explain the Corolla having it's best sales year after 4 years on the market.

Keep in mind, Toyota sells more vehicles with less dealers and markets that they haven't entered, yet.

Newsflash: They'll never stop entering 'new' segments...they're sitting on enough cash to replace their entire lineup multiple times....that's the problem the Big 2.5 face-not just beating Toyota, but somehow coming out ahead in a race they may never be able to compete in anymore.

Why else would the markets value a company like GM at a discount to smaller entities?

[Northstar]

Which would explain the Corolla having it's best sales year after 4 years on the market.

Check your local rental lots, I'm sure there are a lot more new Corollas there than ever before.

[Flybrian]

Sure looks to me like Lucerne outsold Avalon during February:

Lucerne: 6,311

Avalon: 5,583

Sorry, Avalon...we suck again!

Three strikes and you're out. Stop trying to design a fullsize car, Toyota. You fail.

[chevelle454]

Turdra 9669. Ha Ha that sucks!

9669 x 12 =116028- A far cry from 250,000

[Z-06]

I thought basic math is taught in the first grade. Especially 6,311>5,583

[turbo200]

no wonder GM keeps losing sales; all we have are a bunch of cheerleaders. [not trying to be a jerk to northie or fly here]. I think ~5000 Avalon sales are pretty impressive, I bet the fleet/retail mix is more biased towards the retail end for avalon too..keep in mind, GM has other fullsize cars besides the Lucerne

tundra just came out, give it time. i will never make the mistake of underestimating toyota.

Edited March 2, 2007 by turbo200

[toyoguy]

Toyota's sales are never impressive except for the new models and the Prius, which is the same as what happened in February. When they start to not have so many new models (read: they have entered all the segments they're going to) sales won't be as good.

Yeah, but a new Highlander, RX350, then Landcruiser/LX570, then 4Runner/GX570, will come out. Toyota rolls out new models as others get dated.

Turdra 9669. Ha Ha that sucks!

9669 x 12 =116028- A far cry from 250,000

Truck isn't even in full production, the CrewMax hasn't hit dealers yet. Youre going to need to wait a few months before drawing conclusions.

Sorry, Avalon...we suck again!

Three strikes and you're out. Stop trying to design a fullsize car, Toyota. You fail.

[FUTURE_OF_GM]

Sorry, Avalon...we suck again!

Three strikes and you're out. Stop trying to design a fullsize car, Toyota. You fail.

Meh... It's just that all of the old people are now buying the new Camry instead of the crap-a-lon. Well, maybe that, or the HORRID quality issues.

:twocents:

And, BOY HOWDY, is that Prius ever moving!!!!! Guess those "incentives designed to open the car up to new consumers" READ: and BTW, how arrogant.

I remember back in December when my local Toyota dealer had 50 Prii or whatever in stock. (In the Southeast, no less --Where Toyota hung the moon) They even made pathetic little commercials about it begging all the yuppies and social do-gooders to come down and "take one off of our hands".

Toyota definitely has a bright future, but the game is FAR from over.

[gm4life]

Looks like GM outsold Toyota for the month of Feburary. Good job guys, the Avalon isn't selling as hot as I thought it would be the Lucerne is still whipping a$$, oh and look those Camry and Corolla sales keep going up, up, up. Gee you know why there are ALOT of Camry's and Corolla's being sold into rental fleets.

[regfootball]

America dives deeper into mediocrity. A nation of toyo lemmings.

[toesuf94]

I have seen a Ton of TOYOTAs on rental fleets...Corolas and Camrys...they must be jumping into the market being abandoned by the big three as fast as they are getting out. I guess someone has to fill the void.

Face it kids: Toyota does a great job of marketing a PAYMENT. They do not market the cars so much as they market what it will cost to drive one home today. There is not a week that goes by that does not bring with it the ads in the paper with $139.99 a month on a Corolla, $239 a month on the Camry, $339 a month on the Avalon...etc...this is the 'secret' to the success. The cars are unexciting (to me) and offer mere basic transportation in three sizes for a price point that people buy.

Look at the Ford 500 and Fusion. Sat on the lots for months until they brought out a please take me off the lot deal of 0 down and $239 a month - DING! people bought them! Same for Jeep Commanders and the other slow pokes out there. Price something cheap enough and anyone will buy it. And let's face it: In the land of Credit cards and ARM mortgages coupled with high gas prices - people will flock to a low payment to stay off the bus...and that my freinds is why Toyota has seen huge gains in sales despite the quality woes.

[Flybrian]

I bet the fleet/retail mix is more biased towards the retail end for avalon too..keep in mind, GM has other fullsize cars besides the Lucerne

I'd like to see an updated version of the breakdown Ven requested of that rental breakdown. I wouldn't be surprised to see Avalon/Lucerne fleet mix being closer to each other than many assume. The Avalon just isn't that good of a car and - given the new Camry and ES - really just a waste. Say what you will about the Lucerne, its has more advanced technology, a real trunk, and a V8 option for under $30k, plus a far better warranty.

[regfootball]

I have seen a Ton of TOYOTAs on rental fleets...Corolas and Camrys...they must be jumping into the market being abandoned by the big three as fast as they are getting out. I guess someone has to fill the void.

Face it kids: Toyota does a great job of marketing a PAYMENT. They do not market the cars so much as they market what it will cost to drive one home today. There is not a week that goes by that does not bring with it the ads in the paper with $139.99 a month on a Corolla, $239 a month on the Camry, $339 a month on the Avalon...etc...this is the 'secret' to the success. The cars are unexciting (to me) and offer mere basic transportation in three sizes for a price point that people buy.

Look at the Ford 500 and Fusion. Sat on the lots for months until they brought out a please take me off the lot deal of 0 down and $239 a month - DING! people bought them! Same for Jeep Commanders and the other slow pokes out there. Price something cheap enough and anyone will buy it. And let's face it: In the land of Credit cards and ARM mortgages coupled with high gas prices - people will flock to a low payment to stay off the bus...and that my freinds is why Toyota has seen huge gains in sales despite the quality woes.

your post is 100% truth.

[Intrepidation]

I'd like to see an updated version of the breakdown Ven requested of that rental breakdown. I wouldn't be surprised to see Avalon/Lucerne fleet mix being closer to each other than many assume. The Avalon just isn't that good of a car and - given the new Camry and ES - really just a waste. Say what you will about the Lucerne, its has more advanced technology, a real trunk, and a V8 option for under $30k, plus a far better warranty.

More advanced technology while being on an old platform

Although the Magnet Ride Control is pretty cool....

The 4-speed and old man steering wheel/column is not.

[toyoguy]

toyota

http://www.fleet-central.com/af/resources/fi_to07.pdf

gm

http://www.fleet-central.com/af/t_resource...tats_fi07gm.cfm

nissan

http://www.fleet-central.com/af/t_resource...tats_fi07ni.cfm

ford

http://www.fleet-central.com/af/t_resource...tats_fi07fo.cfm

mazda

http://www.fleet-central.com/af/t_resource...tats_fi07ma.cfm

chrysler

http://www.fleet-central.com/af/t_resource...tats_fi07da.cfm

Edited March 3, 2007 by toyoguy

[Northstar]

toyota

http://www.fleet-central.com/af/resources/fi_to07.pdf

gm

http://www.fleet-central.com/af/t_resource...tats_fi07gm.cfm

nissan

http://www.fleet-central.com/af/t_resource...tats_fi07ni.cfm

ford

http://www.fleet-central.com/af/t_resource...tats_fi07fo.cfm

mazda

http://www.fleet-central.com/af/t_resource...tats_fi07ma.cfm

chrysler

http://www.fleet-central.com/af/t_resource...tats_fi07da.cfm

And what exactly is your point? The amount of money on the hood has nothing to do with how many are sold.

[toyoguy]

And what exactly is your point? The amount of money on the hood has nothing to do with how many are sold.

if that's the case then their wouldn't be any money on the hood, of course it matters

[Cory Wolfe]

It's still pretty irrelevant. An actual breakdown of retail sales versus fleets sales says alot more than how much the fleet incentives were. It would be alot more useful, too.

[Northstar]

It's still pretty irrelevant. An actual breakdown of retail sales versus fleets sales says alot more than how much the fleet incentives were. It would be alot more useful, too.

Exactly. Who cares if GM has $2k on X car and Toyota has $500 on Y car if GM will only sell a certain number of X cars to fleets. Once GM sells the number it has decided to stop selling them at, the sales would go to Toyota because the fleet company wouldn't be able to buy any more GM's at the cheaper price.

[VenSeattle]

More advanced technology while being on an old platform

Although the Magnet Ride Control is pretty cool....

The 4-speed and old man steering wheel/column is not.

The G-Platform isn't much older than what the Avalon currently rides on. But consider the G-Platform's engineering was to compete with mid-level Luxury cars, while the Avalon's was to compete with mainstream/entry-lux vehicles. The standards set for the G-platform were much higher.

The Lucerne also carries telematics that Avalon does not. They both have navigation available, but the Lucerne also has turn-by-turn, emergency response, theft tracking, remote diagnostics, remote unlocking, hands-free calling, etc all provided by OnStar standard that NO Toyota-brand vehicle offers. I'll take all that over a push-button ignition any day.

[Flybrian]

More advanced technology while being on an old platform

'Old' defined as what exactly? G is still the best large car platform on the market today in terms of value and strength. The 2006 Avalon is based on the 2002 Camry which itself is a development of the '97 Camry (not a completely new platform). 1997 for the Avalon's origin vs. 1995 for the G-body. Hmmm...

This is hardly an obvious fact because Toyota and Honda are pretty good at concealing the true lineage of their vehicles

Although the Magnet Ride Control is pretty cool....

The 4-speed and old man steering wheel/column is not.

Old man what? And the HydraMatic still has better shift quality over the Avalon's 5-speed.

[A Horse With No Name]

This is hardly an obvious fact because Toyota and Honda are pretty good at concealing the true lineage of their vehicles

Old man what? And the HydraMatic still has better shift quality over the Avalon's 5-speed.

+1 on the HydraMatic.

Chris

[gm4life]

I agree it might have more gears but hydramatic in the Lucerne shifts excellent.

[toyoguy]

The G-Platform isn't much older than what the Avalon currently rides on. But consider the G-Platform's engineering was to compete with mid-level Luxury cars, while the Avalon's was to compete with mainstream/entry-lux vehicles. The standards set for the G-platform were much higher.

the Avalon has won edmunds, CR, motortrend, C&D, automobile mag comparos. nice attempt at dismissing it.

The Lucerne also carries telematics that Avalon does not. They both have navigation available, but the Lucerne also has turn-by-turn, emergency response, theft tracking, remote diagnostics, remote unlocking, hands-free calling, etc all provided by OnStar standard that NO Toyota-brand vehicle offers. I'll take all that over a push-button ignition any day.

remote unlocking, useless with "push-button ignition"

hands-free calling, ever heard of bluetooth.

turn-by-turn, ever heard of navi

theft tracking, that's a real deal breaker.

emergency response, real useful if you're paranoid and don't know how to use a cell

OnStar standard

subscription is free now? Edited March 5, 2007 by toyoguy

[Intrepidation]

the Avalon has won edmunds, CR, motortrend, C&D, automobile mag comparos. nice attempt at dismissing it.

CR also doesn't recommend it because of it's quality problems.

[Intrepidation]

Old man what? And the HydraMatic still has better shift quality over the Avalon's 5-speed.

I was referring to the ugly 90's shape of teh wheel and more importantly the fact that it doesn't telescope. You can get a telescoping wheel on the Ford friggin' Focus.

My problem with the 4-speed is that it doesn't look good for a brand's flagship car to have an outdated tranny....when say...Saturn gets the newer 6-speed. Hell, the next Malibu will get the 6-speed.

[Flybrian]

I was referring to the ugly 90's shape of teh wheel and more importantly the fact that it doesn't telescope. You can get a telescoping wheel on the Ford friggin' Focus.

Its not practical that every car have every feature that ever existed on every car. I do wish it telescoped, yes, because the DTS has one that does, but I don't think its a dealbreaker. For wheel shape, meh. As long as it isn't go-kart sized and 3-spoked I'm happy.

My problem with the 4-speed is that it doesn't look good for a brand's flagship car to have an outdated tranny....when say...Saturn gets the newer 6-speed. Hell, the next Malibu will get the 6-speed.

Does it look good? No. Would a 5- or 6-speed be better? Absolutely. But one thing I'm very, very tired of is complaining about the quality of the Hydra-Matic 4-speeds with these cute Lil' Journ'list Thesaurus buzzwords like 'clunky' and 'junky'. Sorry, Charlie, but GM's 4-speeds shift better than newer 5- and even 6-speeds, extra gear ratios notwithstanding. Its a sad fact that people equate more numbers with more better that they don't realize there are other tangible factors to the drivetrain. Myself, I'd sacrifice a bit of performance and a mile-per-gallon for a transmission that gently wafts from gear to gear like a Hydra-Matic does. The hype was big back in the 1940s and its well-deserved even today - GM simply makes the world's best automatics.

Now, would I trade a 4-speed in for a 5- or 6-speed? Absolutely IF AND ONLY IF is a Hydra-Matic. That's just how damn good these transmission are.