Nov. 2006 Sales: American Honda

[Variance]

Nov. 2006 Sales: American Honda

TORRANCE, Calif., Dec. 1 /PRNewswire/ -- Total American Honda Motor

Co., Inc., November vehicle sales increased 0.6 percent over last year to

106,446, breaking the previous November record of 105,860 set in 2005, the

company announced today. Supported by a 51.1 percent increase in Honda CR-V

sales and a 66.8 percent increase in Acura MDX sales, American Honda's

light truck sales are up 8.1 percent for the month. Year-to-date total

vehicle sales continue on a record-setting pace of 1,377,580 cars and light

trucks, increasing 3.6 percent over last year and putting the company in

line for a 13th straight year of sales increases.

"Our all-new light truck products are off to a strong start," said

Richard Colliver, executive vice president of American Honda Motor Co.,

Inc. "The 2007 Honda CR-V has set a record every month since its

introduction in September and the all-new 2007 Acura MDX posted its second

best month ever."

The Honda Division reported November sales of 89,246, down 3.0 percent

from last year's all-time record November. Year-to-date, Honda Division

sales are up 5.0 percent to 1,195,413 as Odyssey, Pilot, Civic, Ridgeline

and CR-V have all achieved year-to-date increases. For November, record

Honda CR-V sales totaled 16,242 and the popular Civic Hybrid model posted a

record of 2,208 units, up 6.0 percent.

The Acura Division posted record November sales of 17,200 vehicles,

highlighted by record November sales of the TSX sports sedan and the MDX

luxury SUV with 2,463 units and 6,086 units sold respectively.

Consumer information is available at http://www.honda.com.

               American Honda Vehicle Sales For November 2006
                            Month-to-Date                Year-to-Date
                     November  November   DSR**   November  November   DSR**
                         2006      2005  % Chg.       2006      2005   % Chg.
    American Honda
     Total            106,446   105,860    0.6%  1,377,580 1,329,672    3.6%
      Total Car
       Sales           54,662    57,951   -5.7%    777,509   770,916    0.9%
      Total Truck
       Sales           51,784    47,909    8.1%    600,071   558,756    7.4%
        Honda Total
         Car Sales     45,499    47,717   -4.6%    649,953   632,353    2.8%
        Honda Total
         Truck Sales   43,747    44,261   -1.2%    545,460   506,330    7.7%
        Acura Total
         Car Sales      9,163    10,234  -10.5%    127,556   138,563   -7.9%
        Acura Total
         Truck Sales    8,037     3,648  120.3%     54,611    52,426    4.2%
    Domestic Car
     Sales*            41,760    50,213  -16.8%    616,688   635,011   -2.9%
      Honda Division   36,321    44,079  -17.6%    551,185   564,067   -2.3%
      Acura Division    5,439     6,134  -11.3%     65,503    70,944   -7.7%
    Domestic Truck
     Sales*            35,542    37,163   -4.4%    447,392   422,416    5.9%
      Honda Division   27,505    33,515  -17.9%    392,781   369,990    6.2%
      Acura Division    8,037     3,648  120.3%     54,611    52,426    4.2%
    Import Car Sales   12,902     7,738   66.7%    160,821   135,905   18.3%
      Honda Division    9,178     3,638  152.3%     98,768    68,286   44.6%
      Acura Division    3,724     4,100   -9.2%     62,053    67,619   -8.2%
    Import Truck
     Sales             16,242    10,746   51.1%    152,679   136,340   12.0%
      Honda Division   16,242    10,746   51.1%    152,679   136,340   12.0%
    MODEL BREAKOUTS BY
     DIVISION
    Honda Division
     Total             89,246    91,978   -3.0%  1,195,413 1,138,683    5.0%
      Fit               2,603                       25,702
      Accord*          22,488    23,548   -4.5%    324,555   342,923   -5.4%
       Memo:  Accord
        Hybrid            311       837  -62.8%      5,235    16,106  -67.5%
      Civic*           20,143    23,695  -15.0%    293,029   281,444    4.1%
       Memo:  Civic
        Hybrid          2,208     2,083    6.0%     28,845    23,336   23.6%
      S2000               259       414  -37.4%      5,944     7,356  -19.2%
      Insight               2        60  -96.7%        719       624   15.2%
      FCX                   4         0                  4         6  -33.3%
      Odyssey*         11,338    12,292   -7.8%    161,888   158,047    2.4%
      Pilot*            9,520    12,040  -20.9%    137,192   124,565   10.1%
      CR-V             16,242    10,746   51.1%    152,679   136,340   12.0%
      Element*          3,155     3,940  -19.9%     48,171    51,374   -6.2%
      Ridgeline         3,492     5,243  -33.4%     45,530    36,004   26.5%
    Acura Division
     Total             17,200    13,882   23.9%    182,167   190,989   -4.6%
      RSX                 530     1,521  -65.2%     16,688    19,296  -13.5%
      CL*                   0         0                  0         1
      TL*               5,439     6,134  -11.3%     65,503    70,943   -7.7%
      TSX               2,463     1,274   93.3%     34,509    31,833    8.4%
      RL                  731     1,298  -43.7%     10,799    16,294  -33.7%
      NSX                   0         7                 57       196  -70.9%
      MDX*              6,086     3,648   66.8%     47,894    52,426   -8.6%
      RDX*              1,951                        6,717
    Selling Days           25        25                280       280

      *  Honda and Acura vehicles are made of domestic and global sourced
         parts.
     **  Daily Selling Rate

[source: American Honda]

[Flybrian]

Way to go, Ridgeline. Or, more accurately, way to not sell so much.

I'm still surprised the Corolla outsells the Civic. Oh wait. I know why. We'll pick you up.

[79VetteZ06]

To me Honda's sales remained constant.

Look how pathetic the new Civic is doing. It is now entering the second model year and it already is down? Wonder honda is playing short of supply trick.

Honda made a big mistake with the Fridgeline.

CR-V, MDX expected to rise. What surprises me is almost 100% increase in TSX sales, when we know that the new one might crop up in the COBO hall.

[siegen]

Look how pathetic the new Civic is doing. It is now entering the second model year and it already is down? Wonder honda is playing short of supply trick.

222861[/snapback]

The Civic is still capacity limited, just like the Fit. I'm pretty sure they aren't doing it on purpose :AH-HA_wink: Honda recently announced they will make room for 60k more Civic's annually, starting in April, when they shift production of the Pilot out of the Alliston plant and start Civic production there as well. Of course 60k more per year still probably isn't enough, since that needs to meet the U.S. and Canada's demand.

Honda made a big mistake with the Fridgeline.

How do you think that? They planned on selling 50k per year. They exceeded that number last year, and as long as they sell 4,500 units next month, they will again this year.

[Matt276]

Here you can buy a Civic and get a 500-750$ of gas. Why they do that if they are in short supply? Oh yeah, ang you get a free auto transmission with the Fit.

[Dirty Harry]

The RDX small SUV has not sold even 7K since its intro, it appears to be the first Honda in a LONG time not to be going over well.

[hdmax]

WOW! Honda's full sized (Yea right!) pickup fell 33.4% for the month. And it's not even an old model.

[siegen]

WOW! Honda's full sized (Yea right!) pickup fell 33.4% for the month. And it's not even an old model.

223091[/snapback]

Who said it was full sized? CR? Sales fluctuate, the important thing to look at is the overall sales for the year. If last Dec is any indication (6,589 sold), the Ridgeline shouldn't have a problem selling 4,500 units this Dec, to make it to 50,000.

[FUTURE_OF_GM]

Way to go, Ridgeline. Or, more accurately, way to not sell so much.

I'm still surprised the Corolla outsells the Civic. Oh wait. I know why. We'll pick you up.

222852[/snapback]

Yep... Just like I said, the Ridgeline isn't sh*t unless the media SPOON FEEDS it to the public. Expect more accolades soon.

[siegen]

Yep... Just like I said, the Ridgeline isn't sh*t unless the media SPOON FEEDS it to the public. Expect more accolades soon.

223792[/snapback]

No vehicle is worth a damn unless it's in the media. It's called advertising. They aren't forcing anybody to buy the truck. Do you have the figures on the amount of money Honda has spent advertising the truck compared to other manufacturers and their direct competitors to the Ridgeline? Do you know if Honda has spent more on advertising than the others?

Edited December 4, 2006 by siegen

[Intrepidation]

I see plenty of Civics on dealer lots...how is that short supply? Plus, even if cpacity was maxed out, and demand is the same..wouldn't the sales numbers be flat instead of less?

I don't see many Ridgelines around here. i don't think it's gonna reall go anywhere but down. But then Honda probably expected sales to fall.

[enzl]

I see plenty of Civics on dealer lots...how is that short supply? Plus, even if cpacity was maxed out, and demand is the same..wouldn't the sales numbers be flat instead of less?

I don't see many Ridgelines around here. i don't think it's gonna reall go anywhere but down. But then Honda probably expected sales to fall.

223826[/snapback]

Perhaps in your area sales aren't as good...however, Honda is shuffling its plants in NA to produce more Civics, that's a fact.

Ridgeline was projected at 50k/yr. That's about where they will be, give or take a thou....

The RDX, however, looks like its waiting for a lease deal to come down the pike...poorly priced, IMO.

[siegen]

The RDX, however, looks like its waiting for a lease deal to come down the pike...poorly priced, IMO.

223831[/snapback]

The problem is the leasing. A lot of luxury buyers lease their luxury cars, and the RDX does not have good lease pricing right now. That is probably the single largest factor hurting its sales.

[enzl]

The problem is the leasing. A lot of luxury buyers lease their luxury cars, and the RDX does not have good lease pricing right now. That is probably the single largest factor hurting its sales.

223836[/snapback]

Correct. Exactly what I meant.

You could lease an MDX (old) for the monthly on an RDX.

Plus, I just don't think the RDX looks like its a $38k vehicle, nor is a 4 cyl. with or without turbo, a great selling point. Personally, I hate the X3 & all it stands for, but I can lease one for $299/mo. locally. nuff said.

[siegen]

Correct. Exactly what I meant.

You could lease an MDX (old) for the monthly on an RDX.

Plus, I just don't think the RDX looks like its a $38k vehicle, nor is a 4 cyl. with or without turbo, a great selling point. Personally, I hate the X3 & all it stands for, but I can lease one for $299/mo. locally. nuff said.

223866[/snapback]

33k :AH-HA_wink:

Although the fact that you can lease a more expensive BMW for less per month sucks.

[enzl]

33k  :AH-HA_wink:

Although the fact that you can lease a more expensive BMW for less per month sucks.

223891[/snapback]

http://www.kbb.com/kbb/NewCars/PricingReport.aspx

$37k w tech package,,,