Oct. 2006 Sales: Toyota Motor Company

[Variance]

Oct. 2006 Sales: Toyota Motor Company

November 1, 2006 – Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever October sales of 189,011 vehicles, an increase of 13.6 percent over October 2005. Calendar-year-to-date (CYTD) sales total 2,117,507 units, up 12.2 percent over the same period last year.

"What a difference a year makes," said Jim Lentz, TMS executive vice president. "Last October the industry plunged to a seven-year low, weaning itself from an incentive binge. Today the industry is seeing modest gains on the strength of fresh products."

The Toyota Division posted best-ever October sales of 165,005, up 14.6 percent. The Lexus Division reported best-ever October sales with 24,006 units sold, an increase of seven percent.

Toyota Division

Toyota Division passenger cars recorded best-ever October sales of 92,955, up 6.5 percent over the same period last year. Passenger car sales were led by Camry, which posted best-ever October sales of 33,812, an increase of 8.8 percent. The Camry Hybrid, which went on sale in late April, reported sales of 2,806 units in October. The all-new Yaris subcompact, which went on sale in March, posted sales totaling 6,398 units. The Prius gas-electric hybrid mid-size sedan posted October sales of 8,733.

Toyota Division light truck sales were up 27 percent, with a best-ever October total of 72,050 units. Light truck sales were led by the Sienna with monthly sales of 11,870, up 11.4 percent over the same period last year. The RAV4 compact sport utility vehicle (SUV) reported best-ever October sales of 11,154, up 163.1 percent over the same period last year. The all-new FJ Cruiser, which went on sale in March, reported sales of 5,334 units. The Tundra full-size pickup truck reported October sales of 10,046, up 17.1 percent over the same period last year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 1,643 units for the month. The Highlander and Highlander Hybrid posted combined October sales of 10,296, an increase of 18.1 percent.

Scion reported October sales of 12,344 units. The tC sports coupe led the way with October sales of 5,788 units. Scion xB sales were up 1.3 percent, posting monthly sales of 3,963 units. The Scion xA posted sales of 2,593 units, an increase of 2.1 percent.

Lexus Division

Lexus passenger cars posted best-ever October sales of 14,373 units, an increase of 23.4 percent over October 2005. Passenger car sales were led by the ES 350 luxury sedan with best-ever October sales of 6,357 units, up 46.7 percent. The IS 250 and IS 350 luxury sport sedans recorded combined best-ever October sales of 3,464 units, an increase of 40.6 percent.

The LS 430 and the all-new LS 460 reported combined sales of 2,097 units, an increase of 33.2 percent.

Lexus Division light trucks reported October sales totaling 9,633 units. The 2006 RX 400h luxury hybrid SUV reported sales of 1,239 units for the month. The RX 350 and RX 400h enjoyed combined October sales of 7,250 units.

TMS calendar-year-to-date hybrid sales totaled 159,581 units. In October, hybrid sales posted 14,598 units.

There were 25 selling days this sales month compared to 26 selling days last October.

TOYOTA RETAIL SALES
                          (INCLUDES FLEET & HAWAII)
                                October, 2006

                      ----- CURRENT MONTH -----   -- CALENDAR YEAR TO DATE --
                                         DSR %                          DSR %
                        2006     2005    CHG          2006      2005    CHG

    YARIS              6,398        0       --      58,146         0       --
    COROLLA           24,642   26,870     -4.6     330,995   292,296     13.2
    CAMRY             33,812   32,323      8.8     374,717   368,672      1.6
    AVALON             7,024    8,195    -10.9      73,929    78,315     -5.6
    PRIUS              8,733    9,939     -8.6      89,672    90,981     -1.4
    SCION xA           2,593    2,640      2.1      28,399    23,664     20.0
    SCION xB           3,963    4,070      1.3      54,495    45,452     19.9
    SCION tC           5,788    6,682     -9.9      69,045    63,149      9.3
    TOTAL TOYOTA
     DIV. PASS. CAR   92,955   90,756      6.5   1,079,432   967,928     11.5
    ES 350             6,357    4,507     46.7      60,573    56,170      7.8
    LS 430/460         2,097    1,637     33.2      12,068    22,053    -45.3
    SC 430               458      761    -37.4       4,955     6,905    -28.2
    GS 300             1,793    2,279    -18.2      20,012    22,611    -11.5
    GS 430/450h          204      366    -42.0       3,230     4,796    -32.7
    IS 250/350         3,464    2,563     40.6      45,130     6,824    561.3
    TOTAL LEXUS
     PASS. CAR        14,373   12,113     23.4     145,968   119,359     22.3
    TOTAL TOYOTA
     PASS. CAR       107,328  102,869      8.5   1,225,400 1,087,287     12.7
    SIENNA            11,870   11,081     11.4     133,644   134,496     -0.6
    RAV4              11,154    4,409    163.1     126,838    60,875    108.4
    FJ CRUISER         5,334        0       --      44,917         0       --
    4RUNNER            6,242    8,057    -19.4      86,776    85,269      1.8
    HIGHLANDER        10,296    9,063     18.1     106,994   116,424     -8.1
    LAND CRUISER         282      319     -8.1       2,744     4,040    -32.1
    SEQUOIA            2,705    2,664      5.6      28,078    36,654    -23.4
    TOTAL SUV         36,013   24,512     52.8     396,347   303,262     30.7
    4X2 TACOMA         7,855    8,406     -2.8      87,886    83,425      5.3
    4X4 TACOMA         6,266    6,080      7.2      60,147    56,175      7.1
    TOTAL TACOMA      14,121   14,486      1.4     148,033   139,600      6.0
    TUNDRA            10,046    8,919     17.1     101,571   100,005      1.6
    TOTAL PICKUP      24,167   23,405      7.4     249,604   239,605      4.2
    TOTAL TOYOTA
     DIV. LT TRUCK    72,050   58,998     27.0     779,595   677,363     15.1
    LX 470               512      657    -19.0       4,647     6,876    -32.4
    GX 470             1,871    2,549    -23.7      20,348    26,884    -24.3
    RX 350/400h        7,250    8,012     -5.9      87,517    88,941     -1.6
    TOTAL LEXUS
     LIGHT TRUCK       9,633   11,218    -10.7     112,512   122,701     -8.3
    TOTAL TOYOTA
     LIGHT TRUCK      81,683   70,216     21.0     892,107   800,064     11.5
    TOTAL TOYOTA
     DIV.            165,005  149,754     14.6   1,859,027 1,645,291     13.0
    TOTAL LEXUS       24,006   23,331      7.0     258,480   242,060      6.8
    TOTAL TOYOTA     189,011  173,085     13.6   2,117,507 1,887,351     12.2
    MEMO:
    DOM. COROLLA      22,606   25,847     -9.0     284,422   283,276      0.4
    DOM. CAMRY        26,779   29,912     -6.9     307,552   345,417    -11.0
    DOM. PICKUP       24,167   23,405      7.4     249,604   239,605      4.2
    DOM. RX 350        5,693    4,937     19.9      61,475    55,570     10.6

    SELLING DAYS          25       26                  255       255

    TOYOTA DIV.
     IMPORT CAR       36,546   26,802     41.8     413,529   260,920     58.5
    LEXUS IMPORT CAR  14,373   12,113     23.4     145,968   119,359     22.3
    TOYOTA DIV NA
     BUILT CARS       56,409   63,954     -8.3     665,903   707,008     -5.8
    TOTAL TOYOTA
     CARS            107,328  102,869      8.5   1,225,400 1,087,287     12.7

    TOYOTA DIV.
     IMPORT LT TRUCK  33,308   21,848     58.6     368,269   266,608     38.1
    LEXUS IMPORT
     LT TRUCK          3,940    6,281    -34.8      51,037    67,131    -24.0
    TOYOTA DIV NA
     BUILT LT TRUCK   38,742   37,150      8.5     411,326   410,755      0.1
    LEXUS NA BUILT
     LT TRUCK          5,693    4,937     19.9      61,475    55,570     10.6
    TOTAL TOYOTA
     LT TRUCK         81,683   70,216     21.0     892,107   800,064     11.5

    SPORT UTILITY
     VEHICLES         40,312   35,730     17.3     463,942   425,963      8.9
    Memo: Lexus
     Sport Utility     9,633   11,218    -10.7     112,512   122,701     -8.3

    SMALL VANS        11,870   11,081     11.4     133,644   134,496     -0.6
    PICKUPS           24,167   23,405      7.4     249,604   239,605      4.2

    * NORTH AMERICAN
      BUILT VEHICLES
    COROLLA           22,606   25,847     -9.0     284,422   283,276      0.4
    CAMRY             26,779   29,912     -6.9     307,552   345,417    -11.0
    AVALON             7,024    8,195    -10.9      73,929    78,315     -5.6
    SIENNA            11,870   11,081     11.4     133,644   134,496     -0.6
    PICKUP            24,167   23,405      7.4     249,604   239,605      4.2
    SEQUOIA            2,705    2,664      5.6      28,078    36,654    -23.4
    RX 350             5,693    4,937     19.9      61,475    55,570     10.6
    TOTAL            100,844  106,041     -1.1   1,138,704 1,173,333     -3.0
    N.A. VEHICLES %
     OF TOTAL          53.4%    61.3%                53.8%     62.2%

    SELLING DAYS          25       26                  255       255
    DSR = DAILY
     SELLING RATE

[source: Toyota Motor Company]

[Northstar]

How can the SC sell so well (for it's segment) when there are countless other vehicles for a similar price that are so much better? Why anyone would buy one over it's competitors is beyond me...

Toyota was up 12.2%, but if I read this correctly then there total sales were only up 16k units. Not that impressive, IMO, especially considering 11k of those sales were because the Yaris and FJ weren't on sale last year.

[79VetteZ06]

Here is a comparo.

2005 2006 %

Toyota 173,085 189,011 13.6

GM 257,622 301,317 21.6

Which means GM actually outperformed Toyota with respect to growth during October? And may be GM's market share may have grown up this month?

[Mr.Krinkle]

"What a difference a year makes," said Jim Lentz, TMS executive vice president. "Last October the industry plunged to a seven-year low, weaning itself from an incentive binge. Today the industry is seeing modest gains on the strength of fresh products."

aint that the truth...

[carstar]

Here is a comparo.

              2005      2006          %

Toyota  173,085  189,011    13.6

GM      257,622  301,317    21.6

Which means GM actually outperformed Toyota with respect to growth during October?

211349[/snapback]

Because GM has more brands than toyota?

[Newbiewar]

Because GM has more brands than toyota?

211645[/snapback]

not really... but GM if GM is really on a rebound it will always outperfom the market...

but toyota really isnt up... look at most of the sales... they are almost all down compared with last year... only differences are a few new products and they are still using 0% on 06 models unlike GM...

[enzl]

Here is a comparo.

              2005      2006          %

Toyota  173,085  189,011    13.6

GM      257,622  301,317    21.6

Which means GM actually outperformed Toyota with respect to growth during October? And may be GM's market share may have grown up this month?

211349[/snapback]

No. It means that GM's sales were so attrocious last year that the dramatic improvement of the numbers means very little. When your baseline is small, dramatic % improvement will appear much larger....

Also, bear in mind that these sales were achieved with 0%/72mo. financing deals that cost GM in the long run.

[Newbiewar]

No. It means that GM's sales were so attrocious last year that the dramatic improvement of the numbers means very little. When your baseline is small, dramatic % improvement will appear much larger....

Also, bear in mind that these sales were achieved with 0%/72mo. financing deals that cost GM in the long run.

211657[/snapback]

GM was not offering any 0% durring october... except for the 06 tahoe suburban and avalanch... which have all been sold out for a year

[enzl]

GM was not offering any 0% durring october... except for the 06 tahoe suburban and avalanch... which have all been sold out for a year

215791[/snapback]

My bad...they just averaged $3,000 rebates on top of the new 'value pricing'...much better.

Check the monthly retail reports to see the disaster yourself. A big chunk of the sales 'increase' came as a result of fleets. Sales in my area were about 80% of targeted numbers for Chevy.

Anyone claiming that Toyota's numbers are an indicator of weakness isn't dealing with reality.

Again, the numbers last year were so bad for the big 2 that they mean squat.

[Matt276]

Where can we find retail sale numbers?

[enzl]

Where can we find retail sale numbers?

216124[/snapback]

Oh, and there were a number of 06's with 0% in October, I just grabbed a copy of Automotive News for Oct.31st....

Fleet sales are still around 20%, IIRC.

It is my understanding from our Toyota store that sales are currently supply constrained...meaning they literally can't get 'em fast enough for many models...The Chevy store I have an office in currently is #1 in our region. There are a number of stores that are going under or being sold in the region. Only Ford's plight makes GM look better right now. Of all of the nameplates GM sells, only Saturn is up for the year. All others are off between 10-20%. How can that be defined as successful?

[CARBIZ]

Dealer problems are no surprise - hello! We have over 40 GM stores in the Greater Toronto Area and there is 22 Toyota stores - yet we sell the same volume!

Although GM's products are better than they've ever been, falling market share in the presence of increased competition (let's face it: a '88 Camry was no serious threat, but a 2006 is) was inevitable.

Unless GM can reverse its market share fall (impossible, IMO), dealers will have to be jetisoned enmasse and probably even brands, too. None of this is pleasant, but I believe it will be necessary.

I believe there is no shame in settling at 20% market share in North AMerica. Any car company in the rest of the world would kill for that kind of share over there! Holding onto 35%+ market share was unreasonable, given the strengths of some of the car companies out there.

[Dirty Harry]

Surprising the Camry is not selling any better with an all-new model that has much improved styling. I had read when the Camry came out they were speculating sales of almost half a million and needed the Subaru plant for the added volume. I guess the myth styling is low on the list for those that buy Camrys is true.

Also surprising the 4 Runner has not been affected by the bottom falling out of the mid-size SUV mkt like at GM, Ford & Chrysler. I always thought the 4 Runner was one of the most bland mid-size SUV's out there.