Sept. 2006 Sales: American Honda

[Variance]

Sept. 2006 Sales: American Honda

TORRANCE, Calif., Oct. 3 /PRNewswire/ -- Total September Honda and

Acura light truck sales increased 7.3 percent* over last year to 49,114

units and broke the previous September record of 44,271 set in 2004,

American Honda Motor Co., Inc. announced today. American Honda sales

continued on a record-setting pace of 1,160,510 cars and light trucks,

increasing 3.8 percent over last year on a daily selling rate basis,

putting the company on target for a 13th straight year of sales increases.

"Year-to-date, sales continue to show strong momentum," said Dick

Colliver, executive vice president of American Honda. "Our diverse vehicle

lineup is well-equipped to adapt to a changing marketplace."

The Honda Division posted a strong month with 99,903 cars and light

trucks, yielding a year-to-date sales increase of 5.8 percent to 1,011,420

units. The Civic Hybrid model posted record September sales of 2,508 units,

an increase of 25.9 percent over the same period in 2005.

In addition, several light truck models posted September records,

including CR-V, Odyssey and Ridgeline, with increases of 18.5, 7.4 and 0.5

percent respectively compared with the same month last year. Honda Division

light truck sales increased 5.0 percent for the month to a record 43,408

units sold. Ridgeline pick-up truck sales are up 49.1 percent for the year

to 38,613 units.

Acura posted record September light truck sales of 5,706 units and

missed setting a new all-time September record by a mere 311 sales. The

all-new RDX crossover SUV posted 1,704 sales during its first full sales

month and the TL performance luxury sedan remained Acura's best selling

model in September, delivering 5,334 units.

* All Percentages calculated on 26 selling days in September 2006 versus

25 selling days in September 2005 and 230 year-to-date selling days in 2006 versus 229 in 2005

American Honda Vehicle Sales For September 2006

                              Month-to-Date                Year-to-Date
                      September  September  DSR**  September  September  DSR**
                         2006       2005   % Chg.     2006       2005   % Chg.

    American Honda
     Total              116,226  121,163   -7.8%  1,160,510  1,112,917    3.8%
       Total Car Sales   67,112   77,157  -16.4%    665,012    649,564    1.9%
       Total Truck
        Sales            49,114   44,006    7.3%    495,498    463,353    6.5%
          Honda Total
           Car Sales     56,495   64,794  -16.2%    556,366    533,302    3.9%
          Honda Total
           Truck Sales   43,408   39,735    5.0%    455,054    418,906    8.2%
          Acura Total
           Car Sales     10,617   12,363  -17.4%    108,646    116,262   -7.0%
          Acura Total
           Truck Sales    5,706    4,271   28.5%     40,444     44,447   -9.4%
    Domestic Car Sales*  53,204   62,033  -17.5%    529,616    530,623   -0.6%
       Honda Division    47,870   55,805  -17.5%    475,342    472,092    0.3%
       Acura Division     5,334    6,228  -17.6%     54,274     58,531   -7.7%
    Domestic Truck
     Sales*              36,929   34,117    4.1%    379,474    348,609    8.4%
       Honda Division    31,223   29,846    0.6%    339,030    304,162   11.0%
       Acura Division     5,706    4,271   28.5%     40,444     44,447   -9.4%
    Import Car Sales     13,908   15,124  -11.6%    135,396    118,941   13.3%
       Honda Division     8,625    8,989   -7.7%     81,024     61,210   31.8%
       Acura Division     5,283    6,135  -17.2%     54,372     57,731   -6.2%
    Import Truck Sales   12,185    9,889   18.5%    116,024    114,744    0.7%
       Honda Division    12,185    9,889   18.5%    116,024    114,744    0.7%

    MODEL BREAKOUTS
     BY DIVISION
    Honda Division
     Total               99,903  104,529   -8.1%  1,011,420    952,208    5.8%
        Fit               1,986                      20,302
      Accord *           27,759   33,884  -21.2%    278,422    292,398   -5.2%
        Memo: Accord
         Hybrid             389    2,352  -84.1%      4,637     14,003  -67.0%
      Civic *            26,331   30,165  -16.1%    251,543    233,838    7.1%
        Memo: Civic
         Hybrid           2,508    1,916   25.9%     24,349     21,022   15.3%
      S2000                 400      659  -41.6%      5,391      6,533  -17.8%
      Insight                19       83  -78.0%        708        527   33.8%
      FCX                     0        3                  0          6
      Odyssey *          13,790   12,347    7.4%    139,378    133,639    3.8%
      Pilot *            10,001    9,198    4.5%    119,337    101,653   16.9%
      CR-V               12,185    9,889   18.5%    116,024    114,744    0.7%
      Element *           3,969    4,988  -23.5%     41,702     43,083   -3.6%
      Ridgeline           3,463    3,313    0.5%     38,613     25,787   49.1%
    Acura Division
     Total               16,323   16,634   -5.6%    149,090    160,709   -7.6%
      RSX                 1,385    1,606  -17.1%     15,397     16,287   -5.9%
      CL *                    0        0                  0          1
      TL *                5,334    6,228  -17.6%     54,274     58,530   -7.7%
      TSX                 2,882    2,960   -6.4%     29,837     27,817    6.8%
      RL                  1,015    1,552  -37.1%      9,081     13,446  -32.8%
      NSX                     1       17  -94.3%         57        181  -68.6%
      MDX *               4,002    4,271   -9.9%     37,379     44,447  -16.3%
      RDX *               1,704                       3,065
    Selling Days             26       25                230        229

     * Honda and Acura vehicles are made of domestic and global sourced parts.

    ** Daily Selling Rate

[source: American Honda]

[Matt276]

Down!! Well, Honda is not so hot after all.

[turbo200]

Honda's not on fire? they're not doing bad, nothing like Toyota's September Tent Event however

[siegen]

The only surprise I see on there is the new Civic being so low. Honda's sales could be a lot better all over if they stopped their dealers from gouging so much, and upped production on their more popular models. I think the Fit is still being imported and capped by production. So the damn Yaris is having a field day.

My friend and I went to a Honda dealer last week looking for an early 2000's Civic or something under 10k. They treated us like we weren't worth the time.

[toyoguy]

seeing a sales drop in the Civic is very surprising, I bet the styling is turning people off. The 2dr looks nice, but the sedan is out there.

[regfootball]

Fit is getting spanked by the Versa. no wonder. the Versa looks nice.

The reason the Civic is not selling is because the early honda adopters already got theirs now. Why anyone would buy a Civic over a Mazda 3 only confirms to me how stoned most people are.

[Intrepidation]

Fit is getting spanked by the Versa.  no wonder.  the Versa looks nice.

The reason the Civic is not selling is because the early honda adopters already got theirs now.  Why anyone would buy a Civic over a Mazda 3 only confirms to me how stoned most people are.

201052[/snapback]

Good point, the 3 is better in every way...styling, handling, interior design.

[siegen]

Fit is getting spanked by the Versa.  no wonder.  the Versa looks nice.

The reason the Civic is not selling is because the early honda adopters already got theirs now.  Why anyone would buy a Civic over a Mazda 3 only confirms to me how stoned most people are.

201052[/snapback]

The Versa and Fit look very similar, I don't see how you can think one looks nice and the other doesn't

[jbartley]

Ouch. Guess it's not good that the Accord and Civic sales decided to plummet for this month?

I can't believe the RSX outsells the RL and they cancel it, to move the brand upscale.

Who thinks the RL sales will be in the 900's next month? MEEEE!

[siegen]

Ouch. Guess it's not good that the Accord and Civic sales decided to plummet for this month?

I can't believe the RSX outsells the RL and they cancel it, to move the brand upscale.

Who thinks the RL sales will be in the 900's next month? MEEEE!

201201[/snapback]

Acura just announced pricing for the new 2007 TL and the 2007 RL. The RL now has a base price of $45,780.00 and the base model excludes Navigation and adaptive front lighting compared to last year. Those prices are effective today.

[Northstar]

Acura just announced pricing for the new 2007 TL and the 2007 RL. The RL now has a base price of $45,780.00 and the base model excludes Navigation and adaptive front lighting compared to last year. Those prices are effective today.

201353[/snapback]

Does it still have the screen in the interior or did it get taken out if you don't get NAV?