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Chrysler Cutting Back on the Hemi


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Chrysler Cutting Back on the Hemi

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DaimlerChrysler AG's Chrysler Group has cut production of its legendary Hemi V-8 by nearly 20 percent as more consumers decide to trade power for fuel efficiency and the company prepares for lower light-truck sales through the year.

Chrysler recently lowered Hemi production to 1,300 a day from 1,600 at its Saltillo factory in Mexico, company officials said.

Read "DCX cuts Hemi production" @ The Detroit News

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I gotta hand it to the Chrysler marketing boys. The GM guys should hire them! Most people today won't remember why the hemi went away in the first place: expensive to build, horrible on gas and not all that reliable. However, Chrysler has marketing magic here - they've made gas guzzling fashionable.

While GM touts the fuel efficiency of their in-line engines (Trailblazer/Colorado) and displacement on demand, Chrysler builds a mini truck (Liberty) that gets the same mileages as an Envoy. That's what I call progress.

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