Buick Lucerne & Martha Stewart

[HarleyEarl]

FOR RELEASE: 2005-11-28

Buick and Martha Stewart Join Forces to Introduce 2006 Buick Lucerne to Upscale, Sophisticated Audience



Business as usual doesn’t cut it today in marketing’s fiercely competitive arena. Campaigns that create an aura of unique excitement and intelligent suspense are required to garner interest and cut through the clutter. General Motors’ Buick Division will do just that when the all new 2006 Lucerne becomes the featured product on the “The Apprentice: Martha Stewart” reality show.

First airing on NBC from 9:00 – 10:00 p.m. EST on November 30, two apprentice teams will design an in-dealership launch showroom display to entice and excite potential Buick Lucerne buyers. The influence of the winning team’s creation, selected by Martha Stewart and Buick executives, will be experienced by prospective customers on December 13, when participating dealerships host a Lucerne V.I.P. Premiere Night. Viewers of the November 30 episode can RSVP for an invitation to a Lucerne V.I.P. Premiere Night party in their area via an online registration process and will be directed to Buick.com during the show.

In addition, elements of the Lucerne V.I.P. Premiere Night party will be teased on Martha Stewart’s daytime show on December 1, 2005. Here, the party-planning diva will showcase her influence on the upcoming Lucerne VIP Premiere Parties, from flowers and napkins to punch and hors d’ oeuvres, and will create a scene right out of the “Perfect Party Handbook”– a 20-page guide to entertaining brought to you by Buick and Martha Stewart Living.

“Buick’s partnership with Martha Stewart to introduce the luxurious Lucerne reaches those consumers interested in upscale brands who might otherwise be unaware of the Lucerne ’s potential,” said Margaret Brooks, Buick marketing director. “By joining these two powerful brands it gives us a new opportunity to reach this ever-changing customer whose interests and tastes are as diverse as the people who view her programs.”

About Lucerne

Built “Beyond Precision,” the Lucerne is Buick’s third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.

Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels – the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, Quiet Tuning – Buick’s exclusive process to eliminate unwanted cabin noise – and a four-year/50,000 mile warranty. The sedan has a base manufacturer’s suggest retail price (MSRPs) ranging from $26,990 to$35,990.

Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.

More information about Lucerne and the entire Buick line-up is available for media at http://media.gm.com and for consumers at www.buick.com.

[HarleyEarl]

I see Martha on TV again in a new show. I have to say, she has a different persona now...it's very congenial, happy, fun. Before she seemed more rigid in her perfection. ...so, this pairing may be a 'very good thing'.

[aaaantoine]

I fear that this plan may backfire, and Martha will teach her viewers how to make a Buick Lucerne using products that can be found throughout the home.

[Cremazie]

Imagine what she could do with the interior with only some parchment paper, pine boughs, some lace ribbon and hot glue. I imagine a "Lucerne Cozy" is also in the works.

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They could even use her design and sell it as a "Martha Stewart Edition". Imagine a Lucerne in pastel paint :lol:

[Cananopie]

I just thought about it... and this move is brilliant for Buick.

Obviously most of us don't understand it because we are guys who like cars and Martha Stewart would be the farthest from our memories to entice us for buying any vehicle. We all automatically know the day Martha Stewart can tell us what a good car is, is the day we lose all interest in cars.

But the fact is Martha Stewart didn't become famous for nothing (even though I know it seems it). These middle age housewife women just eat her up like they eat Oprah up. And when Martha Stewart just goes on and on about what a beautiful car the Lucerne is these housewives will be first to jump on the Buick bandwagon. Plus these middle age housewives who love her are usually loaded, otherwise they wouldn't have time for Martha Stewarts bullshit.

Her husband will come in the room and she'll be like "Darling, we need a new car. The one we have now is already two years old. The Buick Lucerne seems to be in style now, we should get that!"

Ah yes. The perfect plan. You watch- sales through the roof.

No, in all seriousness though this shouldn't be the failure giving away G6's to every audience member in Oprah was because that was more like just a nice gift bestowed upon the audience. But obviously if you're going to provide EVERY audience member with a vehicle you know it has to be a cheap vehicle. This is a very classy way to watch a television show basically on the Lucerne and its elegance.

[Sixty8panther]

My knee-jerk reaction to this is very simple: Martha Stewart and Buick go togeaher like Kittens and Razor blades.

[Croc]

Well, since one of the first posts you made on this site was a link to a website with kitten torture on it, I can't help but draw the conclusion that you think Martha Stewart and Buick are two peas in a pod!

[Sixty8panther]

Ummm... it was an article about a kid almost killed in a Neon SRT4... I posted it with a title eluding to the dangers of wreckless driving. I did not scan the whole 17 megabites of crap on the site. It was a mistake, I appologize dand explained that the animal torture thing was unbenounced to me. Is that all you've got...? that was December of 2004. Get a life you're not a moderator anymore for a reason. PM me if you want to contine this pissing conteest instead of following me thread to thread adn instigating. Edited November 29, 2005 by Sixty8panther

[Croc]

Yup, because I resigned on my own accord. Next question?

EDIT: That's cute. Editing your post to make it seem like you asked me to take it to PM before I made this post. Edited November 29, 2005 by Croc