Volvo Hopes New S90 Steals Sales from German Competitors

I would already consider this Volvo's new fresh classic look.

It will wear well over time.

Very handsome and not gawdy, like some luxury makers.

Very Conservative body design. Will appeal to some but not everyone. Be interesting to see how they market this.

I like the looks inside and out.  But it is still FWD in a RWD luxury world.  5,000 sales in a year?  that is 1 month of the E-class.  I don't seem them stealing much from the Germans.  I think the Volvo product is better than what Acura or Lincoln are putting out though, they should try to steal off them.

  On 1/8/2016 at 10:06 PM, smk4565 said:

I like the looks inside and out.  But it is still FWD in a RWD luxury world.  5,000 sales in a year?  that is 1 month of the E-class.  I don't seem them stealing much from the Germans.  I think the Volvo product is better than what Acura or Lincoln are putting out though, they should try to steal off them.

Okay, my penchant bloodlust for RWD aside...

I can see new AWD systems liked GKN's twin-clutch system winning over a lot of buyers from the RWD crowd.

Heck, I know it'll win me over too, because Buick Lacrosse.

Gen Y and after buyers don't have the same value attribution. They value luxury as luxury. They don't see RWD as a prerequisite of success, they look more for overall excellence of execution.

Whether we like or not, when baby boomers and the rest move on, there seems to be a dystopian future for RWD. But that's just my madness and stupid prediction which I'd be thrilled to be absolutely incorrect.

  On 1/8/2016 at 10:06 PM, smk4565 said:

I like the looks inside and out.  But it is still FWD in a RWD luxury world.  5,000 sales in a year?  that is 1 month of the E-class.  I don't seem them stealing much from the Germans.  I think the Volvo product is better than what Acura or Lincoln are putting out though, they should try to steal off them.

SMK you are totally out of touch with the world. FWD/RWD no body cares for the bulk of the world. If they can afford a car they are either a badge snob or just look for an appliance they like to get from point A to B and back. 

If they love out door activities, then AWD or 4x4 depending on how they grew up.

In the next 10 years as most baby boomers die off, you will have a new group of folks and their penchant for old ways of driving will be very different. 

If this auto is built of high quality and hits the right feel and comfort inside, they will steal sales from everyone including your German brands.

Its definitely stately.

But its also boring.

Dry.

Like toast with no butter.

Reminds me of the bricks they sold from the 1970s and into the 1990s.

Although the roof line aint as square as those, the sides are thick slabbed with no lines or curves.

Dull.

Cold.

There is no intimacy.

I take it the C-Pillar wants to mimic  its ancestor, the P1800

But this S90 has no soul.

This look maybe good for some types. Its conservative. And I respect that. But...Im a vibrant Greek Boy. A Canadian Greek Boy.  Some Canadians are polite folk...some are rambunctious. I more in tune with being a crazy Canuck. a Greek Crazy Canuck, this car does not work well with me...

If I was gonna be into a Volvo sedan...this would be it...

Its square...but its cool. And its HOT.

The interior is really a stand out here.

long time volvo fans will love this styling direction, and are probably rejoicing.

^

That is probably 8/10 of the decision.

right.  especially in China too, look at what the Chinese like.....dullness but looks like luxury.