Jump to content
Create New...
  • William Maley
    William Maley

    The Volkswagen Emblem Will Be Getting A Makeover

      Just how much change are we talking about...

    The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future.

    At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens.

    “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl.

    The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. 

    Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets.

    Source: Bloomberg

    User Feedback

    Recommended Comments

    New modern logo that is not Bland, Generic German is a Good thing. 

    New Marketing that actually is regional focused, what a concept! ?

    One would have thought they would have clued into this 20 years ago when they were so bland. VW could have done so much more in the US but has always been a wallflower.

    Time for a 21st century makeover!

    Link to comment
    Share on other sites

    Well, let's see. We gots an 'L', we gots an 'A', we gots a 'B', we gots two 'T's and two 'H's, we gots an 'M' and a 'double M', we gots a 'double R'...

    What's that spell???

    UNIMAGINATIVE!

    So there's probably plenty of boring room for a 'V'.

    • Haha 1
    Link to comment
    Share on other sites

    7 hours ago, dfelt said:

    If they don't this could be the start of a slow death. Sales are already showing that due to Dieselgate!

    Silly.  Sales have been up, even without the multitude of benefits of the TDi engine.  "Dieselgate" is purely political.  This electric initiative will contribute to a quicker "slow death" than what was done to them on the diesel front.

    Link to comment
    Share on other sites

    I think this is a stupid idea as well. Plus, they mentioned adding color?!?  F that. That's what I DONT like about Ford and Chevy logos is the color never matches the vehicle. They're more eye sores than anything else. 

    • Haha 2
    Link to comment
    Share on other sites

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites

    16 minutes ago, Cubical-aka-Moltar said:

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Do not forget the awesome multi colored Cadillac Badge! :D 

    • Agree 1
    Link to comment
    Share on other sites

    BMW has Color and Mercedes-benz used to have a blue, black and red version of their logo. So why is color bad for VW when they also used to have a blue, black or red version depending on which auto you bought.

    See the source image

    From their R-Line

    See the source image

    Blue or black background was very common for a long time on all the rest of the auto's other than the R-Line.

     

    Link to comment
    Share on other sites

    It's fine for the logo to have color but I want a "colorless" one on my vehicles. 

    Perfect example would be the current VW logo. The blue like dfelt shows and then they put a colorless one on the vehicles. Perfect. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I hate to say stuff like this, but you can profile people fairly easily.  A certain emboldened member with a smaller view of the world used to get on my case about this ... go see the world and learn to make inferences.  At any rate, I was boarding a plane in Jacksonville and, in front of me, was a guy with a baseball cap and all I could see was the rear camo effect.  When he got up, I saw Trump 2024.  I felt like saying something to him, along the lines of how is it that the most conservative people support the most depraved individual.  I thought I should skip it since I didn't want to end up in an argument and on a "do not fly" list for some airline.  He was white with salt and pepper hair but had that Charles Bronson brow.  So, you know ... ex-military, high paying trades, utilities, government job ... or alligator trapper.  For all these so-called conservative people, we've never had a first lady (lower case in her case) where you're a "k**t hair" away from seeing the R/X rated stuff.  I'm originally from SoCal and NOTHING shocks me, but that and the whole circus of everyone involved - extended family, loyal friends - is over the line for me for the job at hand. Houston is not my favorite place.  However, I handle it much better than Dallas or San Antonio, which don't interest me.  I don't like their interior location and the brushy looking mesquite.  Houston has a distinct and attractive downtown.  There's the Space Center.  There are the museums, of which MFAH is free one day of the week.  There's Galveston, and even if the not the nicest beach, water can be so therapeutic, just watching the cruise ships or freight ships come and go.  Lastly, there are some beautiful neighborhoods, with newer homes in the darker red brick, completely hidden under a pine canopy, which is never the case in other big Texas cities.  It reminds of Atlanta, which I very much liked.  So, between that, and the welcoming and freewheeling people, I can hang in H-town for a while and find new indie coffeehouses and eateries.  There's so much food and it's easy to gain weight there.  I agree ... I hate Orlando FL ... a bad knock-off of Las Vegas and Las Vegas is already bad. I've never been to Hawai'i and Alaska.  I'm not so sure I'm interested.  If I have to fly that far, I'll just cross a pond.  I also have an issue with Hawaiians since some of the locals of Samoan stock have issues with "haolis," having heard this from white folks I knew who moved there and then came back because of the passive-aggressive discrimination.  The only states I have never set foot in are a cluster in the middle and they're not that pressing for me - ND, SD, Nebraska, and Montana.  So, I'm at 44 of them and that's good enough for now.
    • Watching "The Hunger Games" why do I feel we are going down a dark path?
    • The question I am hearing from more and more Americans: "Can we RECALL the President and VP?" Sadly, NO is the answer. It would take a motion to add to our constitution to allow a recall of the folks as even the Senate and House members are protected with no way to recall them either.  Interesting is that most states have in their constitution the ability to recall state politicians including the Governor that has happened in a few states over the last Century. Most recent was California.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search