Toyota New Technology to Revolutionize the Future of Autos

This sounds like a lot of blue sky concept, they don't any have any of this stuff built, or even a prototype, let alone explained how they would scale this out.  I can believe 3.5 million BEV's in 2030, but that could also be 50-60% of Toyota's total sales volume and Toyota would thus be a smaller company than they are now.  They might be selling 7 million cars a year in 2030 vs the 10 million a year they used to sell.

The 900 mile battery also shows how clueless they are.  Who needs a 900 mile battery?  And they don't tell us what vehicle that would even go in.  Sure put a 300 kWh batter that costs $45,000 into a car and your et 900 miles, but how is that sellable to consumers when the 900 mile EV Corolla is a $95,000 car?

What they should be focusing on is a solid state battery 300 mile range Camry that is $25,000.  They talk about 40% battery cost reduction and 20% range increase in a bZ4x by 2027, but that would just make the bZ4X comparable to that is on the market today.  The bz4x is more expensive than a Tesla Model Y, with less range and is slower.

Toyota has deep pockets, but they better empty them out if they don't want to shrink to 2/3 or half their size in 10 years.

2 hours ago, smk4565 said:

This sounds like a lot of blue sky concept, they don't any have any of this stuff built, or even a prototype, let alone explained how they would scale this out.  I can believe 3.5 million BEV's in 2030, but that could also be 50-60% of Toyota's total sales volume and Toyota would thus be a smaller company than they are now.  They might be selling 7 million cars a year in 2030 vs the 10 million a year they used to sell.

The 900 mile battery also shows how clueless they are.  Who needs a 900 mile battery?  And they don't tell us what vehicle that would even go in.  Sure put a 300 kWh batter that costs $45,000 into a car and your et 900 miles, but how is that sellable to consumers when the 900 mile EV Corolla is a $95,000 car?

What they should be focusing on is a solid state battery 300 mile range Camry that is $25,000.  They talk about 40% battery cost reduction and 20% range increase in a bZ4x by 2027, but that would just make the bZ4X comparable to that is on the market today.  The bz4x is more expensive than a Tesla Model Y, with less range and is slower.

Toyota has deep pockets, but they better empty them out if they don't want to shrink to 2/3 or half their size in 10 years.

Toyota failed to realize GM's Hydrogen auto test when they had Hydrogen SUVs in NY, DC and LA. People were not comfortable with the fueling and the cost of all the precious metals made a mediocre SUV in mid-size format a $100,000 auto. GM is on record saying that Hydrogen would never work for the entry level to average auto consumer.

Toyota failed to understand this even when Honda did a second test in partnership with GM and it showed Hydrogen was not financially viable for consumer auto's. It was a Commercial niche product. 

Yet Toyota still went down the Hydrogen route and even today after racing a Hydrogen Corolla that just did OK, they have in this plan the belief that they can garner a majority share of the auto market with Hydrogen auto's. They even have a President of their upcoming Hydrogen plant.

Toyota is in a bad place due to culture of never saying no and loosing face if something does not work out.

I would agree with you that based on Toyota's plan on future stuff that is all Conceptual ideas that they could end up shrinking in size by 2030 if younger people do not ignore the board and old ways of thinking and change fast.

@smk4565 Found this story today and it seems many big institutions that are heavily invested in Toyota Stock are ready to vote at the June 23rd investors meeting to oust many of the existing Boomer Board members and bring in a young board that will embrace the changes needed to move forward with EVs, stop wasted R&D on Hydrogen, etc.

Toyota Shareholder Revolt - CleanTechnica

Interesting excerpts from the information:

 “Toyota’s own shareholders share our concerns that the carmaker is blocking progress on electric vehicles through its fossil fuel lobbying, despite clear demand from consumers for cleaner, more affordable electric vehicle options both at home and abroad,” 

“Automakers without a robust EV strategy are automakers in trouble” and that “Until Toyota stops fighting the electric vehicle future and commits to a 100% zero-emission vehicle line-up, shareholders should remain skeptical and continue to push for accountability.”

Due to the extensive lobbying by Toyota to stop or regress EV legislation, it has brought investors from around the world going to the investors meeting with plans to evict many if not all of the Board members including the shareholders are planning to vote to remove long-time leader Akio Toyoda from the board over the automaker’s EV stance. Toyoda, grandson of the company’s founder, has recently stepped down as CEO but still holds a place on the board of directors. The next annual shareholder meeting will take place on June 23.

OUCH, this does not bode well for Toyota.

China, the world’s largest car market (and the world’s largest producer of electric vehicles) is going BEV fast. Toyota cannot compete in a market which is offering quality electric cars at a reasonable price if the majority of its production is ICE vehicles. Recent stats from China show that no Toyota models make the top ten in the electric market. What will happen next year when stricter emission standards are introduced on fossil fueled cars? The Chinese government is demanding a reduction of between a third and a half of carbon monoxide, nitrogen oxide, particulates, and other pollutants. Currently, Toyota sells about 2 million cars a year in China (25% of its global production and sales). Without a credible EV, built in sufficient quantities, these sales numbers are a severe risk. No wonder shareholders are revolting.

OUCH again as I find numerous news stories all stating the same thing.

Toyota plans big electric vehicle push in China | Financial Times (ft.com)

In recent months, Japanese carmakers have posted the sharpest sales decline in China among foreign brands owing to the slow rollout of battery-powered vehicles. Toyota’s own 2022 vehicle sales in China, where it has roughly a 9 per cent market share, fell for the first time in a decade.

Japanese Automakers Face Major Sales Crisis In China As Local EVs Dominate Market | Carscoops

Industry data has revealed that total sales of Japanese auto brands in China fell 32% year-on-year in the first quarter of 2023. Japanese firms now account for 18% of China’s new vehicle sales, down from the 20% share of 2022, the 22% share of 2021, and the 24% share of the market that they had in 2020.

Mitsubishi recently announced that it has suspended production of the Outlander in China for three months and is taking a one-time hit of $78 million for its slow sales in the country. Additionally, Nissan posted a 45.8% drop in Chinese sales in the first quarter of 2023 while those from Honda fell by 38.2% and those at Mazda plummeted by 66.5%. Toyota and Lexus posted a sales decline of 14.5%.

Japanese auto companies ignoring the EV trend will pay with reduced market shares for sure.

24 minutes ago, David said:

OUCH again as I find numerous news stories all stating the same thing.

Toyota plans big electric vehicle push in China | Financial Times (ft.com)

In recent months, Japanese carmakers have posted the sharpest sales decline in China among foreign brands owing to the slow rollout of battery-powered vehicles. Toyota’s own 2022 vehicle sales in China, where it has roughly a 9 per cent market share, fell for the first time in a decade.

Japanese Automakers Face Major Sales Crisis In China As Local EVs Dominate Market | Carscoops

Industry data has revealed that total sales of Japanese auto brands in China fell 32% year-on-year in the first quarter of 2023. Japanese firms now account for 18% of China’s new vehicle sales, down from the 20% share of 2022, the 22% share of 2021, and the 24% share of the market that they had in 2020.

Mitsubishi recently announced that it has suspended production of the Outlander in China for three months and is taking a one-time hit of $78 million for its slow sales in the country. Additionally, Nissan posted a 45.8% drop in Chinese sales in the first quarter of 2023 while those from Honda fell by 38.2% and those at Mazda plummeted by 66.5%. Toyota and Lexus posted a sales decline of 14.5%.

Japanese auto companies ignoring the EV trend will pay with reduced market shares for sure.

Japanese brands are getting hammered in China.  That is also a trend that won't stop as China might be all EV by 2030 and there are 100 car makers making TVs in China right now.  So if Toyota and the others lose volume in China, they have to look to the US or Europe and Tesla and BYD are on the attack in Europe.  

If I were Toyota management, I wouldn't be worried about a 900 mile EV, I would be worried about how do I get the BZ4X price down to $30,000.

Lower the price of the BZ4X to $30K?  Good luck with that.  Toyota will have the Lexus LS back down to 1990 prices before that happens.

1 hour ago, riviera74 said:

Lower the price of the BZ4X to $30K?  Good luck with that.  Toyota will have the Lexus LS back down to 1990 prices before that happens.

Toyota EVs are crap and they know it as to why they have a new EV platform coming and will not really have much of anything before 2025 to 2027 per their own press releases.