Subaru's parent company, Fuji Heavy Industries has a plan to increase to increase overall value by 2020. To help them out, Subaru has plans on expanding their performance arm, STI in the U.S.
"The United States is the highest priority for STI. We'd like to create a car that drivers can control like their own legs so they can push the car to the limit," said STI President Yoshio Hirakawa to Automotive News.
STI has three parts to its business: Complete vehicles, performance parts, and motorsports. At the moment, the U.S. is STI's biggest market for vehicles. 2014 saw 6,500 WRX STIs be sold in the U.S.
How does Subaru plan on expanding STI in the U.S.? We got a sneak peek at New York earlier this month when the automaker showed off STI Performance Concept which takes the BRZ coupe ands and number of parts from STI including a new body kit and suspension pieces. Subaru spokesman Michael McHale said a BRZ STI will be coming in a couple years.
Subaru will also wind down their SPT (Subaru Performance Tuning) line of performance parts and replace it with STI parts.
Source: Automotive News (Subscription Required)
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