Rolls-Royce Teases Project Cullinan Prototype

Looks like a butched up station wagon. Nothing new or exciting to see here.

  On 12/1/2016 at 8:05 PM, dfelt said:

Looks like a butched up station wagon. Nothing new or exciting to see here.

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Agreed.....

This is going to be the most LAMEST luxury vehicle offering introduced, because the thing that this and the Bentayga sorely lack is the passion behind the product. 

It's just a simple deal about milking even more money. Yes, luxury cars are meant to serve the bottom line. But a maker like Rolls and Bentley, following the masses? 

It's just LAME. I would never buy a SUV from these two makes, only because, well, they're not about that. They're about their cars, their luxo limos, their thoroughly "adequate" sedans.  

I mean, Land Rover has the prestige of being the British SUV.

What the f*** is this? It doesn't look stately, nor does it have the presence. And honestly, it reminds me of the EXP 9 Bentley concept. And that was a concept. This is not a concept. 

What I mean is, regardless of how well this does, it just kind of has no element of surprise. DFelt hit it home, there's just nothing new to see here. We all have an idea of what a Rolls SUV would look like. And instead of redefining the brand, to signify the changing times, this is an utterly predictable extension of the brand.

Now if this was a super EV, with 400 miles of range, and fast charging, throw everything out the window, because Rolls and Bentley have the prestige to change their brand formula to include cutting-edge innovation that commands the highest premium in the industry.  But no, they have here another competent, "adequate" SUV, that will never change the current dynamics of the market. Probably it will just take sales away from their sedans to the crossover, not much conquest potential.

I think it will look better when done and I think it will sell too.  The Ballers and Rappers that buy Escalades now will flock to this and there will be a waiting list.  It probably looks like a tall wagon in the teasers because the Phantom on which it is based is a huge car.  The Phantom is longer than a Chevy Suburban, it is over 2 feet longer than a Cadillac CT6.  I bet this truck is taller and wider than it appears here, and will look rugged enough to be an SUV, but restrained enough for Rolls-Royce.  

And now Rolls Royce Phantom owners won't have to spend winters slumming in a paltry $150,000 Range Rover Autobiography.  

Man, haters out thick on this one. 

This vehicle does not appeal  to me in the slightest, but it's  no surprise it's  being built. SUV's are all the rage right now. This  is  RR take on that. This brand has never been about innovation or creativity. It's about excess. This continues that. People will eat it up. 

  On 12/2/2016 at 4:21 PM, Frisky Dingo said:

Man, haters out thick on this one. 

This vehicle does not appeal  to me in the slightest, but it's  no surprise it's  being built. SUV's are all the rage right now. This  is  RR take on that. This brand has never been about innovation or creativity. It's about excess. This continues that. People will eat it up. 

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Sadly correct...but that does not mean we have to like it!

They essentially built an uglier, more expensive, less competent Lincoln Navigator with nicer materials.

Of course we don't have to like it. But acting like this is some kind of surprise or slight against the brand is not a real reasonable position.

  On 12/2/2016 at 4:32 PM, Frisky Dingo said:

Of course we don't have to like it. But acting like this is some kind of surprise or slight against the brand is not a real reasonable position.

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I think most of us would just rather see something else from Rolls.