Jump to content
Create New...
  • William Maley
    William Maley

    Rumorpile: Nissan Giving Up On Vans

      NV possibly now means "Never Vanning"

    Nearly a decade ago, Nissan launched an ambitious assault on the U.S. commercial van market with the launch of their NV vans. It started with the Titan-dervived, body-on-frame NV1500/2500/3500 vans. This was followed by the unibody NV200 van, which was for a time the "Taxi of Tommorow" in New York City. But Nissan is reportedly throwing in the towel.

    Automotive News has learned from a source that it will end production of their commercial vans. No time frame was given.

    "We don't want to go more in the business of vans in the U.S. We will exit," said the source.

    Nissan spokesman Brian Brockman declined to comment about the future of the commercial vans, only saying in a statement that the automaker " is considering a number of opportunities to streamline the product portfolio and drive efficiencies within our manufacturing operations."

    When the NV lineup was launched in 2009, Nissan was hoping to steal away sales from the Detroit Three. At the time, Ford and GM had 97 percent of the large van segment. The NV was positioned as being a more modern option compared to the Ford E-Series and Chevrolet Express/GMC Savana. It was more comfortable with adjustable seats, taller ceiling for easier access to the cargo area, and pre-drilled holes in the body to allow owners to add interior racks easily. But Nissan wasn't able to make decent inroads into this market, only achieving around an eight percent share in the marketplace.

    What was the NV's downfall?

    • Brand Loyalty to the American brands
    • Using a modified Titan platform for the larger vans comprised them in urban areas with their extended front nose, and cargo capacity.
      • "A third of the vehicle is dedicated to the engine and passenger compartment instead of cargo. The van takes up more real estate for the same amount of cargo space," explained Sam Fiorani, vice president at AutoForecast Solutions.
    • NV200 Taxis were dinged by taxi companies poor ride quality, difficulty entering/exiting the van for elderly passengers, and increasing maintenance costs.
    • Proved to a be a difficult sale to fleet buyers due to the automaker lacking the numerous combinations of light-trucks that the Detroit three can offer. Trucks and vans work hand in hand to attract sales in the commercial market.
      • "Chevrolet and Ford can be everything to everybody," said Tyler Slade, operating partner at Tim Dahle Nissan Southtowne in Salt Lake City. "When we went to some of these fleet companies, it didn't make sense for them to have trucks from Ford and vans from Nissan."

    Add in $2.8 billion in cuts that the company is planning to stay afloat and COVID-19, and the death knell was coming sooner than later for the NV family.

    If Nissan does go forward with dropping the NV family, this will be a major blow to about a forth of Nissan dealers in the U.S. They made various investments such as installing heavy-duty lifts capable of lifting fully-loaded vans and having a dedicated sales staff to handle specific fleet issues.

    "Dealers now have serious concerns about their investments in commercial vehicles," said Slade.

    There is also the question as to whether Nissan may try again. Automotive News notes that in the new business strategy outlined last month, Nissan is wanting more global cooperation with its alliance partner Renault. The French automaker already has a number of vans in its lineup and is quite successful in various markets. Nissan already sells a version of the Renault Traffic, called the NV300 in Europe.

    But getting a Renault van into the U.S. as a Nissan will be difficult and costly in terms of homologation. Also, Nissan would still need to figure out how to appeal to larger fleet buyers that go with Ford or GM.

    Source: Automotive News (Subscription Required), The Drive
    Pic Credit: William Maley for Cheers & Gears

    Edited by William Maley

    User Feedback

    Recommended Comments

    I am looking forward for the abomination of NV200 to disappear from the streets of New York.  One of the worst decisions that were forced on NYC.

    NV1500/3500 on the other hand while quite ugly, is a good, tough and reliable work horse because it is based on the Titan.  My friend has one.

    Edited by ykX
    Link to comment
    Share on other sites

    Shame Nissan did not look to the green crowd and bring their Electric vans that are doing well in China and Japan and starting to take off in Europe here earlier. Is decent delivery van. 

    If GM does get their EV Van out for delivery companies, they could really wrap up the bulk of the market fast.

    • Haha 1
    Link to comment
    Share on other sites

    First of all, why would anyone build a VAN based on a pickup truck NOW?  This is not 1980 or 1990.  I am glad Nissan failed in this market.

    GM/Ford should build these vans based on a crossover platform, NOT a truck platform.  These vans (especially as taxis) should be made for passengers, not concrete and other construction cargo.

    Link to comment
    Share on other sites

    Nissan is facing financial troubles, and Covid-19 is only going to add to that.  Look at Nissan/Infiniti’s line and look how old most of that product is.   They don’t have money to keep their product fresh and they rely on rental fleets a bit which aren’t buying cars now.  This is a hurting company.

    They could try Renault vans, they are probably better than the Fiat vans that Ram sells.  

    Link to comment
    Share on other sites

    11 hours ago, smk4565 said:

    They could try Renault vans, they are probably better than the Fiat vans that Ram sells.  

    They could, but considering how expensive it would be to do the homologation for emissions, safety standard, etc, I think Nissan would pass on it for the time being.

    Link to comment
    Share on other sites

    They cannot simply afford keeping most of their product line up! I expect quite a few models to disappear as things go down for Nissan. The Vans are just the first...

    Interesting that some of our local UPSPS like using these vans.....

    Link to comment
    Share on other sites

    1 hour ago, daves87rs said:

    They cannot simply afford keeping most of their product line up! I expect quite a few models to disappear as things go down for Nissan. The Vans are just the first...

    Interesting that some of our local UPSPS like using these vans.....

    Bet the local fleet dealers dumped the vans from inventory very cheaply to get them moved and off the lot. I rarely see them at the dealerships anymore when I was out and about. I live between two nissan dealers in my area, one down by costco to the south and one up north by business costco. They both like the Mercedes-Benze dealer used to carry a ton of the vans, now nothing that you can find, all special order.

    • Agree 1
    Link to comment
    Share on other sites

    A co-worker has an account with a local general contracting company.  They bought a bunch of the little NV200 vans.  Every time one was brought in for collision repair, the employee dropping it off mentioned how much they all hate them.

    • Like 1
    Link to comment
    Share on other sites

    4 hours ago, ocnblu said:

    A co-worker has an account with a local general contracting company.  They bought a bunch of the little NV200 vans.  Every time one was brought in for collision repair, the employee dropping it off mentioned how much they all hate them.

    This is what I have heard here from the local collision repair shop, they say no one really likes them on the inside as too tight and when it comes to a collision, they seem to crumple like a Bud Light Beer Can making repairs very hard. Wonder if this is due to the design of the unibody construction. Seems to be a throw away auto if in an accident.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I am STILL waiting for everybody and his brother to pull a "Im NEVER gonna drive a piece of shyte Toyota ever again"  like they did with GM, Ford and Chrysler.  But then again, Americans DID vote for Trump a SECOND time.... And Canadians WILL vote for Polievre...  Im asking too much.
    • I didnt click on @A Horse With No Name facebook link because: 1. Facebook. I try to avoid Facebook as much as possible. Not hard to do anymore. Hope it dies sson though. I digress. Ill save THAT rant for another day. I think Ill start another Toyota hatred rant in the coming days instead... 2. I sooooo much hate Toyota, that I cant even bring myself to celebrate over Toyota problem stories because of the hatred being soooooo strong that even I try to avoid ANYTHING Toyota related.   (I do like some vehicles they produce as a disclaimer) But...I did listen to this one   Alls I got to say is...Toyota NEVER even HAD that reliabilty thing EVEN in the 1990s as that video is saying as the engine sludge thing HAPPENED in the late 1990s.  And even THEN, Toyota blamed the consumer...  So blaming the consumer is NOTHING new to Toyota. But the video is bang on!!! And as I was youtubing googling Toyota to retrieve that video above...I ran into Scotty Kilmore.   And he JUST released this video     Not gonna watch these videos, so I do NOT know of he has a clickbait title, but even Scotty has just acknowledged Toyota boo boos.    I have watched Scotty like 4 or 5 videos 5 years ago or something like that.  But Ill repeat, Toyota NEVER had this mythical relkiabilty thing. Some cars were built like tanks from them. Some cars are STILL built like gtanks from them. But they have had they SAME amount, but probably MORE shytty cars failing then any OTHER OEM...   But hey...  The Toyota kool-aid was some delicious shyte back in the day. Glad I NEVER drank it though.  But if Scotty is TRULY dissing Toyota's reliability, it MUST be a very REAL thing. But it ALWAYS HAD been a thing.  Oh well...
    • @G. David Felt  is such a lazy ass bum, isnt he? He sleeps all day that  &@#%*!@$  bum!!!       We arent supposed to speak about Toyota problems.  You'll be called an @$$hole, be questioned of your ancestry and citizenship...   
    • Heal up quickly!  What'd you have surgery for? 
    • Still alive, sleeping allot, taking my pain meds and watching a little TV when not sleeping. Sorry I did not get to posting a story on the Huge Kia reveal at the LA Auto Show or the Reveal on the Hyundai Ioniq 9. Will tey to get caught up once I am not sleeping so much. Right now only on my cell phone.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search