Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • Drew Dowdell
    Drew Dowdell

    By Drew Dowdell •

    Nissan Readies the Guillotine for its Model Lineup

      ...It's not just employees that will be leaving Nissan...

    There's one disadvantage to being partially owned by the French, they know how to cut things off when they need to. We reported last week that due to lagging sales and plunging profits, Nissan was readying to layoff 12,500 employees globally, or 9% of their global workforce. It seems that other cuts are on the way as well, though we may not see as much of it here in the U.S.

    Along with the 9% cut in jobs will be around 10% of its global lineup as well.  First to go will be the low-end models in developing markets like India. Their overseas brand Datsun could see the bulk of the cuts, but the US will lose models as well. Expect coupes and hatchbacks to be the first to go, the Versa hatchback for example will not be returning for 2020, replaced by the more crossover-like Kicks. Which coupe might die? The Nissan 370Z, the Nissan GT-R, and the Infiniti Q60 are prime targets.  Deliveries of the Infiniti Q60 are down 48.8% as of June. In Sedan-Land, the Maxima fell 30% and the Altima, which is all-new, is down 12.1%. 

    But it isn't just cars that could get kicked to the curb.  The Nissan Titan sales are down 22.6%, selling a mere 18,026 copies in the first half of this year. This trails even the slow selling Toyota Tundra by some 36,000 units. The Murano is down 33% year to date. 

    So if you're wondering which models may have their head in the Guillotine, take a look at our Sales Figure Ticker for Nissan for June and put a big red question mark on them. 

    Go to articles

    User Feedback

    Recommended Comments

    Drew Dowdell
    12 minutes ago, dfelt said:

    Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

    NissanCuts.jpg

    Juke is already dead in the US, but not overseas.  I wouldn't be surprised to see Sentra go.

    • Agree 1
    Link to comment
    Share on other sites
    balthazar

    Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

    6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

    Edited by balthazar
    • Thanks 2
    Link to comment
    Share on other sites
    Drew Dowdell
    7 minutes ago, balthazar said:

    Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

    6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

    Leaf is sold globally, Titan is not. 

    Link to comment
    Share on other sites
    riviera74

    The Nissan Titan/Armada and the Infiniti QX80 do not sell well here at all.  None of those three are truly competitive in this market.  All three can go right now (and close that factory in Canton, MS while they are at it)!

    Several others can go too, but I doubt that Nissan will end the Z.  I do wonder if Renault will do some real cost-cutting in France, or will Paris intervene?

    Link to comment
    Share on other sites
    smk4565

    Easy fix to the sedan lineup, change Altima name to Maxima and offer awd with the top engine (which it currently isn’t). This puts the Maxima nameplate vs Camry and Accord.  Rename the next gen Sentra the Altima to be a Civic/Corolla fighter.  Kill the current Maxima.  

    Titan/Armada/QX80 either need serious overhaul, like multi-billion dollar overhaul or killed off.

    Link to comment
    Share on other sites
    daves87rs
    4 hours ago, dfelt said:

    Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

    NissanCuts.jpg

    Trucks would go-they still offer profit even with lower sales.

    What you are looking at about an 80% cut on the car side though.....

    Link to comment
    Share on other sites
    • Popular Comment
    FAPTurbo
    • Popular Comment

    nissan is quickly joining mitsubishi in the ‘who gives a sh*t category.’ every car they make is outclassed by hyundai, and the only thing they’ve learned to do better than korea is having even more obnoxious dealers loudly proclaiming:

    ‘BUY HERE PAY HERE NO CREDIT BAD CREDIT NO CARE DRIVE AWAY TODAY IN A BRAND NEW PRE-OWNED SENTRA SL THE SL STANDS FOR SUPER LOW PRICES OF JUST EIGHTY FOUR PAYMENTS OF NINETY NINE NINETY NINE NINETY NINE NINETY NINE LOOK FOR THE FLAGS AT EXIT 88 OFF THE INTERSTATE ROD GOZINYA’S NISSAN FREE HOT DOG LUNCH EVERY WEDNESDAY MILITARY SERVICEMEMBERS GET OUR THANK YOU FOR YOUR SERVICE DISCOUNT A THANK YOU FOR YOUR SERVICE DISCOUNT GETS YOU HALF OFF DOC FEES IT’S OUR WAY OF SAYING THANK YOU FOR YOUR SERVICE RECENTLY DIVORCED RECENTLY DECEASED GET YOUR LIFE BACK ON TRACK PUSH, PULL OR DRAG YOUR CAR TO ROD GOZINYA’S NISSAN TODAY AND GET $2,000 TOWARDS A NEW NISSAN ALTIMA JUST EIGHTY FOUR EASY PAYMENTS LOOK FOR THE FLAGS AT EXIT 88 BY THE INTERSTATE!’

    Edited by FAPTurbo
    • Haha 4
    • Agree 1
    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Those that cannot accept a multi-cultural world and immigration deserve to lose everything. I will stay professional, but believe that our North American Economy is about to get far worse over the long term than it is now. It is amazing how people do not seem to realize that the first two years of a new president is dealing with the ramifications of the last president. The high inflation was due to the failed policies of those before. We now have low unemployment and a strong economy. Will be interesting to see how it ends.
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I say, let it get worse.  The people have spoken and this is what the MAJORITY voted for.  He even got the popular vote.  Therefore the people of America have spoken.   This is what they want.  This is what they feel comfortable with.   But I dont want to hear ANY whining from ANYBODY about what possibly may happen with him Him in power.  Fool me once,  shame on you!  Fool me twice, shame on me?   Technically this is how that saying goes.  But you never know. Maybe it really IS the lefty libtards that are the problem.   Hopefully it IS the lefty libtards that are the problem and the Messiah Trump will BE the solution to ALL of our problems.   I will be the first one to apologize if He actually does fix America's and Canada's problems.  And unite ALL of the world and the world gets to sing Kumbaya ALL in unison. Hopefully He is the next coming of Christ.   Keeping my fingers crossed but I aint holding my breath if you know what I mean.   
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      @oldshurst442 This pretty much sums up just how bad it is going to get. Trump's economic plans would worsen inflation, experts say | AP News
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Not just iPhones... He tariffed Canadian wood the first time around as Pres and the prices of wood skyrocketed so American home builders bought American wood which was and is more expensive than Canadian wood.  I guess that is good for American wood producers. But for the fact that house prices also skyrocketed.  And considering that Canada and US have a more or less good trading thing going on...so not that good.  Not for the US and not good for Canada.  But Donald thinks otherwise. And all the folk that voted for him this time around think that the economy will get better?  I hope so for their sake. But Elon and Jeff B's billions rose quite a bit upon the announcement of his re-election.  I wonder if those  people that voted for him, I wonder if their wealth also rose instantly?    You poor bastards... You have no idea what is coming to you... (those that voted for him.  With the excemption of the rich of course)     Donnie Rides Again
    • oldshurst442
      Airplanes

      By oldshurst442 · Posted

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search