Nissan Plans The Expansion Of The Nismo Lineup

By William Maley

Staff Writer - CheersandGears.com

February 13, 2013

While Nismo has been known to build hotted-up versions of the 350Z and 370Z, they weren't really known in the U.S. With the introduction of the refreshed 2014 370Z Nismo and the new 2013 Juke Nismo, Nissan is beginning to change that.

Nissan is planning to expand the Nismo brand in the U.S. by introducing new models within the next few years.There will also be Nismo models with the RS designation that will have more power and performance modifications.

“In every car (Nismo does), it needs to be good business sense,” said Carl Phillips, Nissan North America’s chief marketing manager.

So why the heavy push of Nismo in the U.S. now?

“We’re seeing renewed confidence in the industry,” Phillips said.

It also helps that support from the top-down in Japan and the U.S. for more Nismo models in the U.S. helps as well.

Source: Automobile Magazine

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.