Jump to content
Create New...
  • William Maley
    William Maley

    Nissan CEO Orders U.S. Branch To Double Sales By 2017

    By William Maley

    Staff Writer - CheersandGears.com

    May 13, 2013

    Nissan's CEO has a small request for its U.S. arm: Double sales by 2017.

    "China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn told reporters after announcing Nissan's 2012 fiscal results.

    In 2012, Nissan's sales in the U.S. rose to 1.1 million - up five percent (and a record year as well). However Nissan lost 0.5 percent of market share (7.7 percent) in the U.S., which puts them further away from reaching a market share goal of ten percent.

    So how will Nissan USA pull off this feat? According to Automotive News, the company will streamline production, increase the number of dealers in certain regions, and boosting marketing efforts with key groups.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    I decided I wanted my pay to double what i was making 4 years ago too. WOOHOO! HOW HAPPY I AM!!!!!

    Altima and Sentra are great toyota alternatives, but the rest of Nissan's lineup don't warrant double sales. Versa? LMAO!!! Cube? Juke? LMAO

    Edited by regfootball
    Link to comment
    Share on other sites

    Wont Happen! The CEO is clearly drinking the wrong punch.

    Start with better cars, not boring equal stuff to Toyota.

    I agree with all that has been posted here so far, but they have to wake up to the fact that they do not have a desirable product line to the youth and with debt still an issue for Americans, they need to look at bringing in quality products that drive EXCITEMENT, not BORING as their current product line does.

    Link to comment
    Share on other sites

    If I'm a 28 year old shopping for a sedan and money is tight... am I going to buy the Altima which is ok looking and finances cheap or the Optima which is ok looking, finances cheap, and has a long warranty?

    Link to comment
    Share on other sites

    How about producing better cars?

    Ain't gonna happen...Nissan is a marketing organization first and a carmaker second...

    If I'm a 28 year old shopping for a sedan and money is tight... am I going to buy the Altima which is ok looking and finances cheap or the Optima which is ok looking, finances cheap, and has a long warranty?

    Optima is the better car, a little better looking, and public opinion is higher for KIA than for Nissan...so the KIA would win out.

    say 50% to rile up the troops (in hopes of achieving 20%)

    I hate that style of management.

    Drew and Rivera are spot on.

    I am going to have to give this a plus one!

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search