Jump to content
Create New...
  • William Maley
    William Maley

    Rumorpile: Audi To Buy Ducati Motorcycles.. Umm What?!

    William Maley

    Editor/Reporter - CheersandGears.com

    March 12, 2012

    Well, this is different. Car Magazine is reporting that Audi has signed an agreement with Italian motorcycle maker, Ducati to possibly buy them. The deal would cost of 850 million euros (about $1.1 billion) The 850 million includes a 800 million euro debt. Sources at Audi tell Car the company will most likely offer between 50 to 100 million euros and take on the large debt load.

    So, why is Audi interested in Ducati? Well there are three reasons. One: Audi has a bit of motorcycle history with former brands DKW and NSU. Two: Ducati chairman Andrea Bonomi has said he views "'Ducati as the two-wheel equivalent of Audi". Three: Volkswagen chairman Ferdinand Piëch has been wanting Ducati for the longest time. Back in 2008, Piëch said it was mistake not buying Ducati at the time.

    However, Audi isn't the only wanting Ducati. Mercedes-Benz, who's own AMG performance division is a partner with the brand and India's Mahindra are also in the running.

    Source: Car Magazine

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Posts

    • Wow, forget the Kia Boys, seems Subaru web flaws is much worse. https://www.wired.com/story/subaru-location-tracking-vulnerabilities/
    • I can't imagine there is much of a market in the US for a $100k KN EV van...I know there is the whole 'van life' thing, but that is a small group of 'lifestyle influencer' wankers on TikTok/YouTube, etc.  At least the VW ID Buzz has the brand history and heritage going for it.
    • I’ll find Jimmy Hoffa before you find a successful “lifestyle” van market in this country and I am a van fan from way back. However, like station wagons, that is beyond a tough sell in this country. At least VW had the good sense to give theirs hope by giving it some style. All the great tech in the world doesn’t change that fact for the Kia. Again, that thing is hideous regardless of the lifestyle choice lol. 
    • @surreal1272 You are right that style is personal, but if you look at the full picture, a 400V slow ID-Buzz versus 800V versatile van, Kia is winning here imho. I get the VW history But this is very appealing as a lifestyle Van also plus the superior tech.
    • So this is the presentation from last year at CES:  CES 2024 | Kia Global Brand Site | Movement that inspires Official Global site for the PVB: Kia PBV lineup | Kia Global Brand Site | Movement that inspires Then as SEMA they showed off the rugged offroad version which I covered here:   
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search