Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Mitsubishi To Fight For Survival In The U.S.

    By William Maley

    Staff Writer - CheersandGears.com

    March 19, 2013

    Mitsubishi is mounting a comeback in the U.S. The brand which only sold 57,790 vehicles last year, a 27% drop in sales compared to 2011, has big plans that involves more marketing and beginning to fill the holes in the lineup.

    Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America told Automotive News the brand is looking at a new midsize sedan and a larger crossover.

    "We are looking into a possibility for the [mid-sized sedan] segment, and we may look into maybe a bigger brother to the Outlander."

    Hasegawa also noted that a replacement for the aging Lancer compact is sorely needed.

    But any decision and/or appearance of these new models isn't likely to happen until 2015, the year that Mitsubishi hopes to be selling 100,000 vehicles per year,

    A comeback is "not going to happen overnight," Hasegawa said. "We went into a descent, so it's going to take time to get back up again. But I think now we will definitely go into an upward trend."

    So what will happen in the meantime? Well for starters, Mitsubishi will show the new Mirage subcompact at the New York Auto Show next week that will go on sale in the fall. Next will be the new 2014 Outlander crossover that will be coming out in June along with a massive marketing behind it.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    regfootball

    why don't they just regrille and rebadge Suzuki Kizashis for a couple years to fill the Galant hole?

    they had the Galant which also had the Eclipse and Endeavor on the same platform, so they killed all three and have no midsize platform.........is the Lancer the largest car they have now?

    Link to comment
    Share on other sites
    Robert Hall

    why don't they just regrille and rebadge Suzuki Kizashis for a couple years to fill the Galant hole?

    they had the Galant which also had the Eclipse and Endeavor on the same platform, so they killed all three and have no midsize platform.........is the Lancer the largest car they have now?

    The Lancer is the only car they have now in the US, besides the low-volume i-MiEV.

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites
    regfootball

    mar 1 2013,

    Mitsubishi Motors North America (MMNA) today reported a year-over-year sales increase of 27.8 percent in February. The 6,051 units sold marked Mitsubishi's largest monthly sales total since March 2012.

    Outlander Sport sales were 1,644 for the month, an increase of almost 20 percent compared to February 2012. Sales of the fuel-efficient CUV, now manufactured in Normal, Illinois, showed an increase versus the prior year for the sixth consecutive month.

    MMNA will launch a national marketing campaign this month that focuses on MMNA's 30 year sales history in the U.S. and 25 years of Mitsubishi manufacturing in Normal, Illinois. A special limited-edition Outlander Sport will concurrently start arriving in dealerships.

    Other Mitsubishi February sales highlights:

    • Lancer sales were up 89 percent, and are up 97 percent year-to-date.
    • Sales of the all-electric Mitsubishi i-MiEV continued to grow with 337 units.
    • Sales of the Outlander were up 92 percent and are up 51 percent for the year.
    Edited by regfootball
    Link to comment
    Share on other sites
    Guest cenlaman

    Guest cenlaman

    Posted

    Mitsubishi better get their act together quick and start being competitive here in the US if they want to sell some cars, or they're headed down the same road as Isuzu, Suzuki, Saab, etc. I'm not sure how long they think they can survive with a crappy dealer network that is constantly shrinking and such a limited offering of vehicles. Jump off that EV dream ship and just let that idea sink and build cars that the US market wants. I own a 2011 Lancer Sportback, but I'm starting to wonder if Mitsu will be around long enough to honor the 10/100,000 warranty (or even the 5/60,000 for that matter) Some pretty reliable sources are predicting Mitsu and Volvo will pull out of the US very soon.....news like this is never good for potential customers. Come on Mitsu, wake up already before it's too late! You still have some people out there that like you, but you're really making it hard to remain loyal. Or is it too late already?????

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I say, let it get worse.  The people have spoken and this is what the MAJORITY voted for.  He even got the popular vote.  Therefore the people of America have spoken.   This is what they want.  This is what they feel comfortable with.   But I dont want to hear ANY whining from ANYBODY about what possibly may happen with him Him in power.  Fool me once,  shame on you!  Fool me twice, shame on me?   Technically this is how that saying goes.  But you never know. Maybe it really IS the lefty libtards that are the problem.   Hopefully it IS the lefty libtards that are the problem and the Messiah Trump will BE the solution to ALL of our problems.   I will be the first one to apologize if He actually does fix America's and Canada's problems.  And unite ALL of the world and the world gets to sing Kumbaya ALL in unison. Hopefully He is the next coming of Christ.   Keeping my fingers crossed but I aint holding my breath if you know what I mean.   
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      @oldshurst442 This pretty much sums up just how bad it is going to get. Trump's economic plans would worsen inflation, experts say | AP News
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Not just iPhones... He tariffed Canadian wood the first time around as Pres and the prices of wood skyrocketed so American home builders bought American wood which was and is more expensive than Canadian wood.  I guess that is good for American wood producers. But for the fact that house prices also skyrocketed.  And considering that Canada and US have a more or less good trading thing going on...so not that good.  Not for the US and not good for Canada.  But Donald thinks otherwise. And all the folk that voted for him this time around think that the economy will get better?  I hope so for their sake. But Elon and Jeff B's billions rose quite a bit upon the announcement of his re-election.  I wonder if those  people that voted for him, I wonder if their wealth also rose instantly?    You poor bastards... You have no idea what is coming to you... (those that voted for him.  With the excemption of the rich of course)     Donnie Rides Again
    • oldshurst442
      Airplanes

      By oldshurst442 · Posted

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      For Apple Users, if you have been thinking of a new iPhone, laptop, etc. you might want to consider buying before President 47 takes office. Tim Cook is going to have a headache if the 60% Tariff is put in place on Chinese goods. https://www.msn.com/en-us/money/other/apple-s-tim-cook-is-going-to-have-a-headache-on-his-hands-if-donald-trump-follows-through-on-tariffs-this-time-around/ar-AA1tHffz?ocid=BingHp01&cvid=3b1a78ed0bd4445b8ca292e4aeb8cc1a&ei=53

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search