Jump to content
Create New...
  • William Maley
    William Maley

    Mitsubishi Australian CEO Gives A Frank Assessment

    William Maley

    Staff Writer - CheersandGears.com

    August 24, 2012

    We do appreciate when a CEO of an automaker is completely honest and frank. But there are times when we're just wondering if a CEO's comments are crossing a line.

    Case in point, the new CEO of Mitsubishi Australia, Mutsuhiro Oshikiri.

    "The product is old ... and the prices are too high."

    Oshikiri became the new CEO of Mitsubishi Australia just ten weeks ago and is eager to get a better grasp of what the brand needs to do for buyers to consider them.

    "I don't know why people buy a Mitsubishi. That is a simple question, difficult answer that I have to think about for the next three or four months. What is the benefit? Why do we have to be here? What is the future? I have to find out."

    Oshikiri's comments might be seen as defamation, but they're more introspective about where the company stands.

    Source: The Sydney Morning Herald

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search