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  • William Maley
    William Maley

    By William Maley •

    Mercedes-Benz E-Class All-Terrain Could Be Arriving In the U.S.

      The All-Terrain is a maybe for the U.S.

      Maybe.

    Mercedes-Benz will be launching the E-Class All-Terrain wagon in Europe to take on the likes of the Audi A6 Allroad and Volvo V90 Cross Country. But Mercedes might bring the All-Terrain to the U.S.

    "We're still debating that and thinking about it. It's a very, very exciting vehicle, and we're taking a look at overall production, volumes that we have to have and business case and so on. So we'll see. Decision not finally made," said Mercedes-Benz USA CEO Dietmar Exler.

    Mercedes already announced that the regular E-Class wagon would be coming to the U.S. early next year, so trying to build up a case for bringing the All-Terrain becomes slightly easier. Also, a number of automakers that still sell wagons in the U.S. make them somewhat capable off-road to take advantage of the current SUV/Crossover craze.

    If Mercedes' U.S. office is able to make a case, Exler said it could arrive as early as next year.

    Source: Automotive News (Subscription Required)

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    smk4565

    The question is does the current E-class buyer base want this, or do they want a regular E-class wagon.  I don't know if a $70k wagon is going to steal a lot of crossover sales, there aren't a lot of crossovers in that price point, and it is a small market.  E-class wagon buyers are one of Mercedes most affluent customers though, so they'll want to keep those people happy.

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