Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Lincoln Wants More Standalone Dealers

      Dealers in the top 30 U.S. luxury markets are being asked

    Lincoln is slowly rising back up with products such as the Navigator, the 2019 Nautilus, and the upcoming Aviator. This has given the brand confidence and is asking dealers in the top 30 U.S. luxury markets to split away from Ford and build stand-alone stores.

    "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment," said Robert Parker, Lincoln's director of marketing, sales, and service.

    Executives point out that the stand-alone stores regularly outsell Ford-Lincoln dealers and are responsive for most of the sales gains in recent years.

    About 150 dealers are located in the 30 markets that Lincoln says account for 70 percent of the industry's luxury sales. Already, about half of the dealers have either started construction or finished standalone. Lincoln wants the remaining dealers to do the same and is offering some incentives; help finding land for their new store, large bonuses for each vehicle, and allow them to sell the high-end Black Label models. Dealers can say no to this, but executives believe most will make the switch.

    "This is the time for us to leverage this opportunity with the world-class products and continue to evolve and step up our client experience," said Greg Wood, Lincoln's sales and service manager.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    Maybe Lincoln should produce stand alone cars, and not just badge jobs of Ford Fusions, Edges and Escapes.   The Fusion is getting killed because it isn't good enough to compete with the Camry, and yet Lincoln built their top end Continental off it. 

    Doesn't matter what building they sell these Lincolns in, they aren't good cars.

    • Agree 1
    Link to comment
    Share on other sites

    The Fusion is getting killed because they can’t manage a brand nameplate properly, the car was never inherently lacking competitiveness.

    They could do a modest redesign of the interior of the Fusion to make more modern, and do a mild refresh of the platform to cut weight and they’d have very good midsize that could take on anybody in the class.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • We'll my friend, due to work, I could only laugh as I was in a meeting and now can reply to you, yes you do see that I also gave credit to Canadian folks that teach things to the U.S. as well as vice/versa. I take no offense to Phoquing this and that, I was hoping you would see the point I was politely trying to make, instead you thought I am too dumb to understand your use of dumb American, phoq America, etc. After all these posts, I get it you are angry with Idiot47, those that support him and the stupid tariff war he started which he blindly thinks will be MAGA approach to his own crimes of being a pedo, fraud, thief, etc. My point is I and I think others here appreciate you posting outside media coverage of our country, but those still here posting are neither dumb or phoq's and as such, a little respect to discuss and talk about the MAGA Idiots that are destroying the country. Many of us are college educated at least 4 years if not more and so we can handle a civil discussion at more than a 5th grade level like Idiot47. Yes, I continue to not use his real name as he has chosen to not use other names, but I prefer to not use foul language to get my point across. Since I am neither running for office nor have any interest in being president though I am eligible for that, I leave it to those that are running for higher office to use social media to capture those with lower IQ / education that need to be talked to at those levels.  Again, please continue to post your outside media coverage as many here find it interesting, lets discuss what has affected this country and how it affects the auto industry. Look forward to your next amusing post. David Amazing is all the Canadian plated auto's from Vancouver BC here in Seattle and at the local train stations to go into the city for the Baseball game today. Did not know that so many folks from north of here were Toronto Blue Jay fans.
    • Yes..I like the cooler weather...finally seem to have shaken off a cold that's been bothering me for a couple of weeks.
    • And by '94 they had the LT-1 which made the 4,500 lb Fleetwood an 8.5 second car, and the Roadmaster 4,250 lb sedan an 8 second car. That sounds pokey by today's standards, but this was 30+ years ago and an 8.5 second Fleetwood is still way faster than most people need to be driving.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search