Lexus will soon be joining the subscription service fray. Roadshow reports that Lexus will introduce Complete Lease for the first quarter of 2019 to coincide with the launch of the UX crossover.
The service will offer two-year leases with a 20,000-mile limit for one non-negotiable price. This price includes lease payment, insurance, and maintenance coverage. Lexus will launch Complete Lease in Boston, Chicago, Los Angeles, and Miami. According to Cynthia Tenhouse, Lexus general manager of product and consumer marketing, these locations were chosen in part to UX is aimed at those living in the city, and the high insurance costs in those cities make a subscription service that includes insurance very appealing.
There are still a number of details that Lexus is keeping quiet on, such as how much it will cost, who will be providing the insurance, and whether a buyer needs to go into a dealership to order their UX.
Source: Roadshow
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