William Maley
Editor/Reporter - CheersandGears.com
December 23, 2011
Kia's stunning GT concept, shown at this years Frankfurt Motor Show has been given the green light for production. But that's not all; sources inside Kia tell Inside Line that the company is mulling over a coupe and wagon.
But why is Kia sending the GT into production? Well a comment from Kia's Chief Designer, Peter Schreyer gives us a clue.
“Every company needs a halo car... The coupe market is dominated by German brands, and the GT is Kia’s first step. It’s like putting a foot in the door of the club.”
The GT would be presented as a less expensive alternative to the German counterparts, much like Kia's sister company, Hyundai does with their Genesis and Equus sedans.
Source: Inside Line
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