Jump to content
Create New...
  • William Maley
    William Maley

    Jaguar Looks At Changing Direction Of Next XJ, Going Upmarket


    William Maley

    Staff Writer - CheersandGears.com

    September 17, 2012

    Jaguar is in the midst of changes. Both with one of their models and the possibility of moving more upmarket.

    Inside Line reports that Jaguar is debating where to take the next-generation XJ. One side, headed by CEO Ralf Speth wants to take the next-generation XJ and design it much closer to the Mercedes-Benz S-Class. The other side wants to see Jaguar stick with the distinctive styling theme of the current model.

    Why the design change-up? Sales in key markets for the XJ have been dropping. In the U.S. alone, sales are about half when compared to the S-Class and BMW 7-Series. Though we're wondering if the sales drop is due to the design or other reasons, like not offering AWD or some other powertrain choice than a V8.

    Source: Inside Line

    Next: Going Upmarket


    Jaguar has been impressed by the sales of the XKR-S coupe and roadster, and the XJ Ultimate that the brand is looking at doing more upmarket models.

    “It’s clear from our research that Jaguar has a strong enough brand name to participate in more of this sort of business. We’ve proven that we can build £100,000-plus cars that sell, and these projects are one way of pushing the brand further upmarket,” said global brand director Adrian Hallmark.

    Hallmark didn't go into specifics, but it would be safe to assume a high-performance variant of the XFR is in the cards.

    Source: Autocar

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    Does anyone even need/use AWD in the Snowbelt these days? Shouldn't better tires solve those issues instead?

    Most buyers are too lazy to switch to proper winter tires and rely on weak 'all-season' tires it seems...

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I understand @Drew Dowdell 's concern regarding politics in this forum. But, what gets me, is that too many Americans are afraid to engage in 'politics'. Its like some sort of taboo.  Rule #1:  Do not talk about Fight Club politics Rule #2:  DO NOT TALK ABOUT FIGHT CLUB  POLITICS What is politics anyway? politics: derived from an ancient  GREEK word politika which means "affairs of the cities".   Polis is city in GREEK. Politikos in ancient and in modern Greek means of or relating to citizens which in turn there is another GREEK word politis which is citizen. Politics in English refers to the governance of an area.  And "governance" includes all kinds of stuff and ideas. And those stuff and ideas are governed by and to the people of that area. Much like that original Greek word and idea where the English word and idea comes from.   Politics is not taboo. Politics has been made taboo by those above us governing us to control us by simply telling us not to engage in politics.  To not share ideas.  To not talk about politics. I was asked to answer a question about caring. Caring about politics and about caring regarding our political landscape of our lands of where we reside and call home/home country. We also use an example to not talk about politics in these forums as an escape from the real world.  Because politcs are real tough. Yeah well...Ive defined politics in another thread in these here forums to which I just copy/pasted again. I also said in that thread in these here forums that we simply cannot escape politics.  We cannot.  And we have to care about politics.  Because caring about politics is caring for your community, for your well being for yourself in your community and for your fellow neighbours.  And as a WHOLE to progress and evolve and not devolve. Too many entities in the U.S. right now only want to MUZZLE information regarding politics and are only interested in spreading mis and dis information for not the greater good of the majority of the people but for benefit of a very select few. Simply stated: I simply REFUSE to be muzzled to talk about politics. I will continue to post articles that refute mis and dis information. Since the last time I posted in here, the current President of the United (HA!) States of America has gone  tariff wild. On and off and on and off only to put on more tariffs on foreign cars including those from Canada only to retreat that statement from cars coming from Canada that have at least a 50% American content in them and so forth and so forth. The problem lies that automotive treaties have been signed by Canada and the US regarding 60 years ago. This current deall at least.  The excuse being that President in charge wants to build the American automotive industry again. *SIGH* Mis and dis information Trump also has imposed tariffs on Canadian steel and aluminium.  *SIGH* GM and Ford of AMERICA uses Canadian steel and aluminium because the US simply cannot produce enough. *SIGH* All those factories that NEED to be built, where will Ford and GM get their steel and aluminum from? Canada? Russia? Trump keeps on saying that the US does not need Canada. But Canada needs to be American state #51   There is so much bullshyte from Trump  just from this single scenario that if Americans do NOT talk about politics, Trump and the powers that enable Trump will be duping Americans for a loooooonnnng time.  This rant ends. But Ill be back for mor political informing as it is MY duty to keep you informed.   
    • Yes. I don't mind the black on black w/ my CT6 because I have plenty of shiny bits inside and out and some other color inside w/ the wood trim.  I couldn't stand everything black. 
    • Agreed. If I was a bond villain, I'd go with the all-black. But I prefer brown or other colors.
    • Interesting...I like the look of the G90 exterior and interior... don't really care for the monochromatic treatment, though.  I like this G90 interior color scheme more..
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search