Jaguar Land Rover's SVO Division Could Do Its Own Models

Even though the SVO division is about a year old, the performance arm for Jaguar Land Rover has been making some news with such models as the Jaguar F-Type Project Seven and Range Rover Sport SVR. Now the division is possibly planning doing stand alone models.

“We’re certainly looking at that, and we’ve got the capability to do that. Is there an opportunity for us to do a completely stand-alone car? Maybe,” said John Edwards, head of SVO.

This would be a big step for a new division that still in its infancy. Bloomberg points out that its similar to AMG which when it was absorbed into Mercedes-Benz and started building high-performance variants of Mercedes' lineup. The past few years have seen the arm branch out and building their own stand-alone models - SLS and GT. But the difference is that AMG had a long time to develop a reputation - SVO doesn't have that luxury.

Source: Bloomberg Business