Jaguar’s Design Chief Wants A Mini Rival

If they make a Jaguar edition of the Tata Nano I might just have to give up on cars.

In the '70s, Jaguar didn't have to resort to this because they were part of BLMC...they had the Austin and Morris brands for small cars (and Vanden Plas rebadges for 'premium' small cars). Does Tata have anything bigger than the Nano in their portfolio?

If they want to do this, they need to bring about a small brand that isn't Jaguar.

If they want to do this, they need to bring about a small brand that isn't Jaguar.

They would probably have to come up with a new brand name...IIRC, all the heritage BLMC brand names are owned by BMW (Austin, Morris, Triumph, Riley,etc) except for MG and Rover which are now Chinese owned.

Sterling?

Sterling?

Probably still owned by Rover, which is owned by the Chinese MG parent, IIRC.

Sterling could be good..was only used in NA, doubt if many people remember it (not to be confused w/ the defunct Sterling truck brand). Has a premium sound to the name.

bet the name could be bought cheap

Coming in 2015: the Kitten XJ3.

Coming in 2015: the Kitten XJ3.

Meow...'Lynx' would be a good name for a small cat-named car brand.